Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Another option would be to include an offer wall within the app, which allows users to perform an action (usually to watch video ads) to gain in-app coins, which they can then use to purchase content.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Digital Turbine

APRIL 18, 2023

billion by the end of 2030 with 49% of mobile gamers spending money on mobile games. mobile gamers prefer opt-in rewarded video ads over interstitial ads. It’s clear that games are apt for discovery UA, but it doesn’t hurt to share yet another reason why they go together. Mobile games make money! Additionally, 76% of U.S.

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. Average CTRs of in-app video ads are 7.5X higher than for display ads. dollars by 2030. Billion to $73.14 billion U.S.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Basis

APRIL 24, 2023

Globally, DOOH ad spend is forecast to grow 13.2% billion by 2030. Advertisers can take advantage of this and place their ads in moments that are meaningful to audiences. In other words, the gap between the two is closing—and it’s closing quickly. YoY in 2023, faster than any other channel.

Advertising 68

Advertising Demand Side Platform Pop-Up Audience 68

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Single Grain

AUGUST 3, 2023

This ad appears while users scroll through their suggested feed, so you can reach YouTube users without uploading video ads. That said, display video advertising is still a massive trend, as we will discuss next. 5) More Video Formats Online videos are still popular in 2023, which isn’t expected to change in 2024.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts. The Week For Agencies.

Ad Tech 98

Ad Tech Agency Media Audience 98

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

JULY 22, 2022

Video ad tech provider AdPlayer.Pro surpassed 52 million daily served impressions in Q2 2022, the company announced on Tuesday, citing its recent expansion of direct partnerships with publishers in several growing market verticals. Google Ads Introduces Asset Library and Video Creation Tool.

Clickbait 52

Clickbait Agency Ad Exchange Media 52

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. Sky Zero aims for net zero carbon by 2030 and to inspire other companies along the way.

Media 52

Media Ad Tech Agency eCommerce 52

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Book Your Free Consultation Spot Request a Callback Video Advertising Surge Video advertising has emerged as a dynamic and engaging format, capturing user attention across various platforms. The AdTech market is projected to grow from 579.4

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

FEBRUARY 2, 2024

ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a video ad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

APRIL 17, 2025

The Week in TV Netflix Targets $1 Trillion Market Cap Netflix aims to achieve a $1 trillion market capitalisation and double its revenue by 2030, according to the Wall Street Journal , citing attendees at the streaming giants annual business review meeting last month. billion by the end of this year.

Marketing 52

Marketing Ad Tech Media Food 52

VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

Marketing 52

Marketing Ad Tech Media Agency 52

VideoWeek

MAY 30, 2025

In this week’s Week in Review: Germany considers a new tax on tech giants, ProSieben’s suitors consider a joint takeover, and AI video ad startup Creatify gets backing from Jeffrey Katzenberg. AI Video Company Creatify Raises $15.5 Million Creatify, an AI video advertising firm, has raised $15.5

Food 52

Food Retail Media Video Ads 52

VideoWeek

MARCH 7, 2025

” IAB UK Forecasts Rapid Growth for Video Amid “Demise of the Traditional Media Funnel” IAB UK forecasts video ad spend to grow at twice the rate of the overall UK digital ad market over the next five years, amid a rapidly changing ad market in which agency models and planning approaches will become much less channel-centric. .”

Media 52

Media Ad Tech Agency Non-Profit 52