Adweek

APRIL 2, 2024

trillion in 2021 to more than $3 trillion by 2027, according to Forrester. Business-to-business is, well, big business. Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 And that's just online. Plenty more hospital equipment and accounting software are sold IRL.

eCommerce 331

eCommerce 331

Adweek

SEPTEMBER 12, 2024

Today, PepsiCo's Frito-Lay announced that its Lay's brand will serve as an official sponsor of the 2026 FIFA World Cup in Mexico, Canada, and the United States and the 2027 FIFA Women's World Cup in Brazil. Lay's road to the World Cup has been paved in potato chips, or a lack thereof. The potato chip.

Marketing 299

Marketing 299

Adweek

SEPTEMBER 23, 2024

California will, starting in 2027, prohibit social media platforms from deliberately delivering addictive feeds to minors without parental consent as part of a new law. Axios) SB 976 also bans companies from sending notifications to users identified as minors between midnight and 6 a.m. or during the school day from 8 a.m. to 3 p.m.

Media 276

Media 276

Adweek

SEPTEMBER 20, 2024

Bloomberg) The company's $840 million term loan, which is maturing in 2027, was trading at around 65 cents on the dollar as of Tuesday, down from 88. Byron Allen's Allen Media Group is planning deeper cost cuts as it stares down debt maturities, and it has retained advisers, according to people familiar with the matter.

Media 274

Media 274

Adweek

OCTOBER 31, 2024

After CBS served as the Grammys' broadcast home for 54 consecutive years when accounting for the upcoming 2025 and 2026 ceremonies, the awards will move to Disney beginning in 2027. TheWrap) The Recording Academy and Disney entered into an agreement that.

Media 264

Media 264

Adweek

MARCH 22, 2023

With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research.

Audience 290

Audience Retail 290

Adweek

OCTOBER 31, 2024

So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140. Now, they're looking to scale their ad businesses--or risk losing momentum if they're not able to differentiate themselves.

Retail 263

Retail Media Advertising eCommerce 263

Adweek

AUGUST 14, 2023

For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to.

Retail 246

Retail Media Advertising 246

MNTN

JANUARY 4, 2024

million by 2027. Million by 2027 appeared first on MNTN. Meanwhile, Major League Soccer landed Apple TV+ its best month ever in July, thanks to the superstar magic of Lionel Messi’s debut with Inter Miami. The post CTV Live Sports Viewership Will Reach 126.8

Display Advertising 98

Display Advertising Advertising Marketing 98

MNTN

SEPTEMBER 1, 2023

billion by 2027. Billion by 2027 appeared first on MNTN. A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend. Forecasts are projecting staggering growth, from $813 million currently to a massive $5.63

Retail 98

Retail Media Ad Targeting Advertising 98

Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. Spending has grown steadily and will top $106 billion by 2027. So far, the ad revenue data hasnt proved the research company wrong.

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech Series

JANUARY 24, 2023

Free ad-supported streaming TV (FAST) channel revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12bn according to exclusive new research from Omdia. By 2027, the US FAST channel market will exceed $10bn in revenue.

Entertainment 83

Entertainment MarTech Marketing Media 83

Martech

DECEMBER 2, 2024

adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months. In 2023, 13 million U.S.

SEO 140

SEO Marketing ROI MarTech 140

Digiday

SEPTEMBER 30, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in this year’s annual TV and streaming advertising upfront market. “Of

Media 88

Media Advertising Marketing 88

Martech Series

NOVEMBER 18, 2022

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. According to Omdia research, the sector is heading for a positive trajectory with total global media revenue expected to surpass a trillion dollars by 2027.

Video Ads 91

Video Ads eCommerce Advertising MarTech 91

Adweek

MAY 6, 2025

Global ads president Rita Ferro previews Disney's upfront offerings and its 2027 Big Game.

178

178

Martech Series

AUGUST 21, 2022

A new study from Juniper Research has found the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million by 2027. To find out more, see new research report: NFTs: Future Opportunities, Segment Analysis & Market Forecasts 2022-2027. million by 2027.

Marketing 87

Marketing MarTech 87

Martech

MAY 16, 2025

Clari’s report, AI Adoption in Running Enterprise Revenue, found 63% of revenue leaders expect up to 75% of the revenue process to be automated by 2027. But research from Clari identified a significant problem: reps dont trust it, according to newresearch from Clari. What’s holding other back?

MarTech 67

MarTech Marketing 67

Martech

AUGUST 28, 2024

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. The number of smartphone users globally is forecast to hit 7.7 Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.

Cookies 124

Cookies Conversion Rate Communications Retail 124

Martech

DECEMBER 4, 2024

trillion in 2024 to $8 trillion by 2027. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores.

eCommerce 125

eCommerce Retail Shipping Communications 125

Martech

JANUARY 3, 2025

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. There was a period in the twenty-teens when vendors like Oracle and Salesforce were essentially saying, to the businesses that could afford them, leave it all to us.

MarTech 124

MarTech Marketing 124

Marketing Dive

SEPTEMBER 22, 2022

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

Retail 116

Retail Media Advertising 116

Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

Media 123

Media Advertising Ad Ops Non-Profit 123

illumin

AUGUST 27, 2024

The global resale market is estimated to grow to $350 billion by 2027. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98

Retail Shipping eCommerce Entertainment 98

VideoWeek

MARCH 13, 2023

The research outfit has projected an 18 percent drop in pay-TV revenues over the next five years, losing $5 billion to reach $22 billion in 2027. Satellite TV is on track to lose $3 billion by 2027, as subscribers convert to IPTV viewing. Sky’s revenues decreased by 11.5

Media 113

Media Advertising 113

AdExchanger

OCTOBER 5, 2023

billion devices globally by the end of 2027. The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, according to CTIA data. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9

Advertising 113

Advertising 113

AdExchanger

JUNE 3, 2024

Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To quote AdExchanger Associate Editor Alyssa Boyle’s reaction to this prediction: “Huh?” Frankly, the TV market’s vanishing impression problem is even more concerning than the numbers indicate.

Impressions 104

Impressions Video Ads 104

AdExchanger

SEPTEMBER 20, 2022

GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25% by 2027. Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. Global retail.

eCommerce 104

eCommerce Retail Media Advertising 104

Martech

OCTOBER 18, 2024

billion by 2027. However, all social media sites have a certain percentage of ghost accounts. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 billion, It is projected to reach $10.35 Culture and language Culture. Every social media site has its distinct culture and jargon.

Click Through Rate 140

Click Through Rate Brand Awareness Audience Conversion 140

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

Retail 120

Retail Display Advertising MarTech Media 120

Digiday

SEPTEMBER 12, 2024

There’s money at stake: the creator economy is expected to be worth $480 billion by 2027, according to Goldman Sachs’ calculations. In response, creators behind those viral moments are increasingly looking for ways to stretch their 15 minutes of fame, including launching their own podcasts, product lines, e-courses and talent agencies.

Agency 99

Agency Media Marketing 99

Fuel Lines

DECEMBER 21, 2020

It’s estimated that by 2027 there will be 86.5 database there’s a way to invite them using the freelancer’s email address. That’s how we organically grow the freelancer database. Prior to the pandemic, there were 57.3 million people freelancing in the U.S. million freelancers (source: Upwork). Will: It may look that way, but no.

Agency 246

Agency Advertising Marketing Media 246

PubMatic

FEBRUARY 21, 2024

According to forecast research from intelligence firm MAGNA Global, commerce media will account for 17% of global advertising spend in 2024 and is expected to rise to 21% in 2027. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).

Audience 111

Audience Media Advertising Retail 111

MNTN

JANUARY 20, 2023

According to a report from TVREV, “FASTs Are the New Cable Part 2: Advertising,” we can expect ad spend on streaming to surpass that of linear by 2025—and by 2027, streaming will account for 68% of ad spend on television ($69 billion out of the total $101 billion expected TV ad spend). Connected TV in the News U.S.

Advertising 98

Advertising 98

Digiday

APRIL 8, 2024

Goldman Sachs predicts that the creator economy could approach half of a trillion dollars by 2027. In Q1 of 2022, 69% of agency professionals said their clients spent at least a very small portion of their marketing budgets on influencers. By Q1 of 2023, that figure jumped to 76%. Continue reading this article on digiday.com.

Agency 95

Agency Media Marketing 95

Digiday

NOVEMBER 29, 2023

Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027. Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership.

Advertising 92

Advertising Audience Media Marketing 92

Chief Martech

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

MarTech 119

MarTech Manufacturing Finance eCommerce 119