Adweek

FEBRUARY 21, 2024

Even as it supported NFL partners and unveiled its new F1 ride at Super Bowl 58 in Las Vegas, Visa was executing its marketing game plan for the 2026 World Cup. In early January, amid the National Football League playoffs, Visa announced an extension of its partnership with global soccer governing body FIFA through 2026.

Marketing 305

Marketing 305

Adweek

MARCH 31, 2025

Brands CEO David Gibbs plans to retire sometime early in 2026.

Food 245

Food 245

Adweek

MAY 27, 2025

With events like the 2026 FIFA World Cup and the Los Angeles 2028 Olympic Games on the horizon, experiential marketing opportunities abound for marketers, sponsors, and designers. Though the world […]

Marketing 236

Marketing 236

Martech

APRIL 25, 2025

OpenAI appears to forecast a billion dollars in new revenue from free user monetization in 2026. The post ChatGPT with ads: Free-user monetization coming in 2026? Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. billion by the end of next year. The report.

Advertising 107

Advertising MarTech Marketing 107

Adweek

FEBRUARY 9, 2025

NBC Sports is in for a viewership and advertising bonanza in 2026 as it airs the Winter Olympics and Super Bowl 60. Two days after the Opening Ceremony presumably airs on NBC from Milan-Cortina d'Ampezzo, Italy, the network will also broadcast the Super Bowl from Santa Clara, Calif., After a wildly successful.

Advertising 219

Advertising 219

Adweek

FEBRUARY 12, 2025

The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the most-watched game ever, with 127.7 million viewers, despite the Philadelphia Eagles blowing out the Kansas City Chiefs. The Apple.

Marketing 319

Marketing 319

Adweek

APRIL 1, 2024

New York, NY, April 1st, 2024 - Suzy, a leading end-to-end market research software platform, is thrilled to announce the renewal of its partnership with ADWEEK, a leading source of news and insights covering marketing, media and technology, for the podcast, The Speed of Culture. The partnership, which first took the ADWEEK Podcast Network by.

Media 306

Media Marketing 306

Adweek

JULY 14, 2024

is experiencing unprecedented growth; high-profile tournaments such as the CONMEBOL Copa America and Leagues Cup this year are warming the country up for the highly anticipated 2026 FIFA World Cup that will be taking place in 16 stadiums across North America. Futbol in the U.S.

Marketing 331

Marketing 331

Adweek

JANUARY 6, 2025

NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl.

Electronics 315

Electronics Advertising 315

Adweek

NOVEMBER 25, 2024

Scheduled for June 2025 ahead of the 2026 FIFA World Cup, of which AB InBev is also a partner, Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of the new tournament.

Marketing 306

Marketing 306

Adweek

SEPTEMBER 12, 2024

Today, PepsiCo's Frito-Lay announced that its Lay's brand will serve as an official sponsor of the 2026 FIFA World Cup in Mexico, Canada, and the United States and the 2027 FIFA Women's World Cup in Brazil. Lay's road to the World Cup has been paved in potato chips, or a lack thereof. The potato chip.

Marketing 299

Marketing 299

Adweek

OCTOBER 31, 2023

trillion by 2026, up 23% compared to 2021. Americans' disposable income is estimated to reach $22.8 More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia's Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of.

eCommerce 317

eCommerce 317

Adweek

FEBRUARY 12, 2025

Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney, The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers.

Advertising 277

Advertising Video Ads 277

Adweek

MARCH 17, 2025

Even though the FIFA World Cup 2026 is more than a year away, Telemundo is getting a head start with the debut of a new late-night talk sports show that has an emphasis on soccer. On March 10, Telemundo premiered El Pelotazo, which airs live seven days a week and is hosted by Veronica Rodriguez,

Marketing 276

Marketing 276

Adweek

OCTOBER 31, 2024

After CBS served as the Grammys' broadcast home for 54 consecutive years when accounting for the upcoming 2025 and 2026 ceremonies, the awards will move to Disney beginning in 2027. The Grammy Awards are headed from CBS to Disney in a historic streaming deal. TheWrap) The Recording Academy and Disney entered into an agreement that.

Media 264

Media 264

Adweek

NOVEMBER 15, 2022

We're still four years away from the United States, Mexico and Canada hosting the World Cup in 2026, but Frito-Lay brought in the bombastic film director to help translate the world's game into American. Michael Bay took one look at the upcoming World Cup and decided it needed something: More America. As the event's "first-ever.

Marketing 264

Marketing 264

Adweek

MARCH 13, 2025

The event kicks off in January 2026 on Paramount's broadcast and streaming platforms. The Golden Globes hopes to be Pope-ular once again. Today, CBS and the Golden Globes announced that comedian Nikki Glaser is returning to host the 83rd annual awards show. Hosting the Golden Globes this year was without a doubt the most fun.

234

234

Adweek

JANUARY 29, 2025

The legendary British nameplate, founded in 1922 on the racetracks of Europe, plans to go all-electric by the end of 2026. On December 2 last year, an earthquake shook the automotive world when Jaguar unveiled its "new design philosophy." And so, in a clean break, management decided to change everything: the engines, the body styles--and.

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225

Adweek

NOVEMBER 8, 2022

According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend. Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans.

Retail 246

Retail Media Marketing eCommerce 246

Adweek

MAY 16, 2023

When retail media (which McKinsey predicts could amount to $100 billion in ad spend by 2026) first. As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue.

Retail 246

Retail Media Marketing 246

Adweek

APRIL 30, 2025

The event, acquired last year by Hyve Group, saw attendance spike 37% from last year. It has outgrown the Fontainebleau, its organizer said.

Marketing 164

Marketing 164

Adweek

JULY 31, 2024

Mexico, the United States and Canada will welcome the FIFA World Cup in 2026, and their national teams just got a small regional preview of that event in. Teams from Liga MX and Major League Soccer face each other in the Leagues Cup tournament to stoke rivalries and define American soccer--the North American game, specifically.

Marketing 221

Marketing 221

Adweek

APRIL 3, 2025

Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.

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188

Martech Series

OCTOBER 26, 2022

trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according to the International Data Corporation (IDC) Worldwide Digital Transformation Spending Guide. trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according to the IDC Worldwide Digital Transformation Spending Guide.

Manufacturing 99

Manufacturing Healthcare MarTech Cookies 99

Adweek

MAY 19, 2025

The new facilities at Highlands Plaza are expected to be fully operational by the beginning of 2026.

Affiliates 159

Affiliates 159

Martech

NOVEMBER 6, 2024

billion by 2026. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9

Advertising 130

Advertising ROI CPA Conversion 130

Adweek

MARCH 17, 2025

Today, Academy CEO Bill Kramer and Academy President Janet Yang announced that O'Brien is returning for a second year to host the Oscars, which takes place on Sunday, March 15, 2026.

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191

Martech

NOVEMBER 12, 2024

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

Marketing 127

Marketing Finance Conversion Communications 127

Adweek

APRIL 30, 2025

The one-year deal comes as the Pac-12 Conference expands with the addition of six teams in 2026.

Media 164

Media 164

illumin

AUGUST 27, 2024

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. In fact, brick-and-mortar locations are on the rise.

Retail 98

Retail Shipping eCommerce Entertainment 98

Basis

JANUARY 2, 2025

In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026. Programmatic video ad spending, on the other hand, will surpass $110 billion, accounting for nearly 75% of new programmatic ad dollars from 2024 through 2026. billion in the US.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

MarTech 80

MarTech Advertising 80

Martech Series

NOVEMBER 21, 2022

the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced it has expanded its official partnership in a four-year renewal deal through 2026. “Intuit expands NFL partnership through 2026. The National Football League (NFL) and Intuit Inc.,

Marketing 86

Marketing Finance eCommerce MarTech 86

More About Advertising

NOVEMBER 27, 2024

are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% Further rises of 7.6%

Advertising 49

Advertising Marketing Finance Media 49

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Marketing 121

Marketing Audience MarTech Ad Tech 121

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

MarTech 119

MarTech Conversion Affiliates SEO 119

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Machine Learning 140

Machine Learning Education MarTech ROI 140