MNTN

NOVEMBER 11, 2022

This drop illustrates the impact privacy changes have had on social advertising—but it’s not the only thing influencing advertisers’ need to seek out alternatives. While privacy updates have impacted advertisers’ bottom lines, it’s the headlines full of controversy that have affected brand equity. Brand Equity At Risk.

CPA 98

CPA Social Advertising Media Advertising 98

Adtelligent

JULY 19, 2022

Many marketers have been making a mobile advertising channel their primary advertising channel, and they are not wrong. Social advertising. Social advertising refers to the process of showing ads on all kinds of social media platforms. The specifics of ads depend on the social platform it runs on.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Banner Flow

APRIL 28, 2022

Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026.

Advertising 52

Advertising Media ROI Brand Awareness 52

Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. million by 2026. of millennials, 19.0%

Advertising 70

Advertising Education Media Affiliates 70

VideoWeek

MAY 27, 2022

IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem. The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020.

Ad Tech 59

Ad Tech Agency Media Audience 59

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 are female.

Advertising 98

Advertising Marketing CPC ROI 98

Basis

SEPTEMBER 20, 2023

This could prove to be huge for the company (and for advertisers), as AR is set to explode in coming years: The global AR market is projected to grow at a compound annual growth rate (CAGR) of 31.5% between 2023 and 2026, The mobile AR gaming market is expected to grow even quicker, at a CAGR of 41.9%

Advertising 83

Advertising Marketing Pop-Up Audience 83