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The Social Exodus: Adland’s Budgets Are on the Move

MNTN

This drop illustrates the impact privacy changes have had on social advertising—but it’s not the only thing influencing advertisers’ need to seek out alternatives. While privacy updates have impacted advertisers’ bottom lines, it’s the headlines full of controversy that have affected brand equity. Brand Equity At Risk.

CPA 98
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Digital Advertising Guide

Adtelligent

In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics. Many marketers have been making a mobile advertising channel their primary advertising channel, and they are not wrong. Social advertising. Diverse social media campaigns.