VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. Elsewhere in its report GroupM maintained its 2023 forecast of 5.8

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VideoWeek

AUGUST 8, 2023

And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets. The deal is subject to review by the German Federal Cartel Office. percent (to €152 million) during the six-month period. But having spent €1.1

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Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Below, we’ll take a quick look at each of the key elements.

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SODP

MAY 30, 2023

trillion by 2026 from $6.5 These platforms are usually connected to multiple ad exchanges and multiple ad networks. Demand Side Platform (DSP) If the SSP is a seller-side platform, the DSP is its equivalent on the buyer’s side. trillion in 2023. year on year.

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Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

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VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

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Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. The winning bid (i.e., the highest offer) is awarded the ad impression.

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VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. CTV, Gaming Ad Spend to Double by 2026 CTV and gaming ad spend is expected to double by 2026, hitting a combined £4.15 The forecast predicts CTV spend to rise from £1.17

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VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech. Tremor International Agrees to Acquire Amobee for $239 Million. TF1 Scores French National Football Rights.

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Single Grain

NOVEMBER 28, 2023

Here’s a few key stats illustrating the future of digital marketing in the metaverse: It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse.

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