Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. billion by 2025, at a Compound Annual Growth Rate (CAGR) of 22.3 The data governance global market is expected to grow from $2.1 billion in 2020 to $5.7

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Brand Lift Healthcare MarTech Marketing 105

VideoWeek

JUNE 30, 2025

percent YoY in 2025. No fixed address The business can then measure the impact of these campaigns using brand lift studies and sales uplift measurement. Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent this year.

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Media Demand Side Platform Brand Lift Pop-Up 59

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Brand lift. Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Click-through rate (CTR).

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VideoWeek

FEBRUARY 28, 2025

The watchdog is inviting feedback on the draft guidance, with responses to be submitted by 23rd May 2025. The strategy is reportedly putting Paramount+ on the path to full domestic profitability in 2025, following three consecutive quarters of profitability for the D2C segment.

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Media Marketing Agency Brand Lift 52

Single Grain

JUNE 16, 2025

66% of ad buyers plan to increase spending on contextual advertising in 2025 , according to the IAB State of Data report. Brand lift studies: Measuring impact on brand awareness and consideration. Synthetic control groups: Creating statistical control groups for more accurate testing.

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Digiday

SEPTEMBER 19, 2022

” By 2025, social commerce could account for 17% of all e-commerce spending, and the estimated value of social commerce sales is $958 billion in 2022, according to Influencer Marketing Hub. The same goes with attention’s correlation to brand lift, which sometimes sees even longer lag times in traditional reporting.

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Media Agency Food Entertainment 69

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

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Retail Media Ad Tech Audience 98

VideoWeek

NOVEMBER 24, 2023

Addressable Lift is a pilot programme that builds on ITV’s existing capabilities available via DataMatch, which uses data clean room technology to measure the impact of a campaign on ITVX (ITV’s streaming service) in driving sales. Global Pay-TV Penetration to Fall in 2024 Global pay-TV penetration is set to decline in 2024 following a 60.3

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VideoWeek

DECEMBER 13, 2024

The new corporate structure is expected to be in place by mid-2025. The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .

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VideoWeek

AUGUST 30, 2024

But his exit paves the way for Paramount to complete its merger with Skydance Media, expected to close in the first half of 2025. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. The billionaire swept in with a $4.3 percent, an 8.4

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Retail Non-Profit Media Healthcare 52

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

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Brand Lift Brand Awareness Audience Conversion 114

Basis

APRIL 28, 2025

in 2025, reaching $33.48 And within that growth, programmatic CTV is a particularly dominant force: More than 90% of both display and video ad spending on CTV will be transacted programmatically in 2025. In 2025, were seeing an increase in activity in the custom PMP space for programmatic CTV buys, says Fortuna.

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Brand Lift Advertising Video Ads Audience 73

VideoWeek

MAY 15, 2025

For the 2025-26 NBA season, NBCU is developing a number of new interactive features for its Peacock streaming platform. There were also a few new announcements, including new first-party measurement solutions which will kick off with brand lift measurement.

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Ad Tech Audience Brand Lift CPM 52

VideoWeek

JUNE 13, 2025

Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. Netflix Commits €1 Billion to Spanish Production Netflix is to invest over €1 billion in Spanish production between 2025 and 2028, CEO Ted Sarandos announced on Tuesday. ” TripleLift’s event lineup can be found here.

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Media Pharmaceuticals Ad Tech Retail 52

Ad Monsters

JANUARY 24, 2025

is set to disrupt the advertising landscape, particularly for brands that rely on the platforms precision targeting. Already projected to outpace other channels in ad spend growth in 2025, CTV offers many of the same benefits advertisers love about TikTok: precise targeting, immersive creative formats, and measurable results.

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Ad Tech Brand Lift Audience Advertising 119

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. NBCU Launches Home Page, Live Events and Vertical Video Placements on Peacock NBCUniversal announced new ad products at CES 2025, including new formats for its Peacock streaming service.

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Demand Side Platform Machine Learning Media Manufacturing 52

VideoWeek

MAY 9, 2025

The deal is expected to close in Q2 2025. Later in the week the company reported its earnings for Q1 2025, showing another 71 percent YoY uptick in advertising revenues, versus a 14 percent fall for its owned-and-operated apps. This balanced out to a 40 percent YoY increase in overall sales, bringing total revenues close to $1.5

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