Single Grain

APRIL 27, 2025

But with the right strategies, you can revitalize your campaigns and reconnect with your audience. Here are 7 ways to overcome ad fatigue in 2025. Key Takeaways Ad fatigue occur when your audience becomes bored and annoyed of your ads, and your campaign no longer generates sales. What Is Ad Fatigue?

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. In other words, television has the power to shift your target audience into your marketing funnel.

Advertising 52

Advertising Marketing Audience Conversion 52

Single Grain

MAY 12, 2025

TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged. This powerful discovery engine means brands can reach new audiences without relying on existing follower counts or paid promotion. The era of prioritizing reach over relevance is firmly behind us.”

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Dig deeper: 2025 predictions for top B2B paid media channels 2. LinkedIn pixel : Track website interactions to retarget engaged users.

Advertising 86

Advertising Media Conversion Audience 86

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 109

Audience Cookies GDPR Retargeting 109

illumin

DECEMBER 3, 2024

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. Aim for quality over quantity, targeting only the most relevant audiences. Marketers should prioritize working with publishers that use eco-friendly hosting and delivery methods.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Single Grain

JANUARY 16, 2025

Audience : Understand the thoughts, feelings, needs, and aspirations of your high-ticket customers. The key is to continue driving demand by ensuring your product or service solves problems, understanding your audience’s needs, and consistently creating great offers. Tailor your messaging to their stage of business growth.

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. They also provide new opportunities for audience interaction via QR codes. What they do. Processing.Please wait. The market.

Retargeting 112

Retargeting Audience Conversion MarTech 112

Single Grain

JUNE 17, 2025

increase in favorability among B2B audiences, a 7.1% But understand the goal isn’t to go viral; it’s to introduce your brand values and expertise to new audiences through content they’re already consuming. lift in awareness, and a 9.5% improvement in ad recall.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

PubMatic

MAY 15, 2025

The Mood Matters: Gaming Is a Joyful, High-Intent Environment According to PubMatics 2025 Gaming Sentiment Study , an impressive 94% of gamers feel happy while playing. At the same time, advertisers are showing up with fresh interest in mobile gaming audiences, particularly those theyve historically under-indexed on.

Retargeting 64

Retargeting Banner Audience Social Advertising 64

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Strategy 1: AI-Powered Audience Targeting and Segmentation Traditional audience targeting often relies on broad demographic categories and basic behavioral signals.

ROI 52

ROI Marketing CPA Conversion Rate 52

Advendio

MARCH 20, 2025

increase in 2025, bringing the total to approximately $177.7 Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. In 2024, global retail media ad spending reached $154.8

Retail 52

Retail Media Ad network Ad Tech 52

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. When your ads load faster, users stay engaged longer, leading to higher click-through rates and better conversion outcomes.

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 A huge space calls for smarter audience targeting Home and garden can be quite a broad and huge category, as it covers various market segments. That said, it can create huge opportunities for your business to target various audiences. Here are some tips to advertise effectively.

Advertising 97

Advertising Marketing Retail Audience 97

Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. But by 2025, this promise has become increasingly difficult to realize at scale. GDPR, CCPA), is limiting marketers ability to target audiences with precision.

Media 59

Media SEO Marketing Healthcare 59

illumin

MARCH 6, 2025

trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. Its important to know and consider your audience when running your campaigns. These services facilitate the movement, storage, and growth of financial assets.

Education 85

Education Electronics Retargeting ROI 85

Digiday

APRIL 8, 2025

The effort, which earned the agency a win in the Best Use of Technology category, aimed to boost bike sales through a dynamic creative optimization program reaching specific audiences at various stages of their customer journey. Continue reading this article on digiday.com.

Media 52

Media Retargeting Audience Agency 52

Basis

NOVEMBER 5, 2024

After all, 86% of US households own a connected TV device, and in 2025 the average US adult will spend nearly two and a half hours watching CTV devices each day. billion in 2025 , representing 9.6% There are many targeting opportunities in the realm of CTV, each offering unique advantages for reaching audiences. Yes, please!)

Advertising 104

Advertising Audience A/B Testing Viewability 104

Single Grain

MAY 30, 2025

It’s also invaluable for targeting specific audience segments with precision that organic search can’t match. SEO to PPC transfer: Find organic keywords driving traffic but with low conversion rates, then create targeted ads to capture this audience with conversion-focused messaging.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

APRIL 20, 2025

“With tighter budgets during a recession, investing in digital marketing allows businesses to reach their target audience without breaking the bank.” These owned audiences become critical assets during economic uncertainty, allowing you to maintain customer relationships without ongoing acquisition costs.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

MNTN

AUGUST 6, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98

illumin

MAY 22, 2024

Google will be phasing out third-party cookies completely sometime in 2025. By leveraging its extensive data, Meta aims to connect advertisers with their desired target audience and reach potential customers more effectively. Retargeting Another important feature of Meta ads is retargeting.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Basis

SEPTEMBER 12, 2023

Not only had undergraduate enrollment declined for eight consecutive years pre-pandemic, but colleges and universities must now prepare for an undergraduate enrollment cliff that will begin in 2025. Virtual events are a great way to show key audiences that your higher education brand knows how to do digital.

Education 97

Education Marketing Audience Retargeting 97

MNTN

FEBRUARY 15, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience Retargeting Food 98

Martech

MAY 13, 2022

Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience. One of the great things about mobile marketing is that it allows businesses to reach a wide audience. There are several different beacon protocols including iBeacon for iOs users and Eddystone for Android.

Marketing 126

Marketing Banner Retail Geo targeting 126

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Ad Monsters

AUGUST 8, 2024

As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. For Android, this will provide tracking and reporting via its Attribution API, targeting through Topics and Protected Audiences APIs, and data collection and handling via the SDK Run Time.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Single Grain

DECEMBER 24, 2019

Where Sponsored Display ads have huge potential is with retargeting. However, a major downside is the lack of customization for audience targeting, but the company will likely make improvements to that down the road. Retargeting 101: Why It’s Essential for Any Marketing Funnel. And that’s huge for sellers. And who knows?

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

APRIL 30, 2025

” Why Micro-Moments Matter More Than Ever in 2025 Micro-moments represent how consumers make purchasing decisions, and brands that appear immediately have a competitive advantage. Rising consumer expectations: In 2025, 76% of consumers expect companies to understand their needs and expectations without explicitly stating them.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. billion by 2025. Smart Insights ) Programmatic ads are helpful in reaching the target audience faster. billion USD. Techjury ) U.S. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising Video Ads 102

Basis

JANUARY 24, 2024

On top of that, institutions will soon have to grapple with the college enrollment cliff , which promises to significantly reduce undergraduate enrollment starting in 2025, making it all the more urgent for colleges and universities to market themselves effectively and efficiently. The good news?

Education 52

Education Advertising Marketing Cookies 52

illumin

JANUARY 22, 2024

Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments. Another important feature of meta ads is retargeting. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

PrograMetrix

JUNE 9, 2021

CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025. By changing your positioning, messaging, and value proposition statements, it makes it harder to engage and convert your desired audience. The market didn't meet its 2020 projection, but it still greatly expanded.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

FEBRUARY 1, 2023

Check this out: Retargeting 101: Why It’s Essential for Any Marketing Funnel Landing Page Conversions Statistics Using visual content like videos or images on landing pages can improve conversions by 86%. HubSpot ) Fear-based marketing urges the audience to take action to minimize the FOMO. Techjury ) Want more than just stats?

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

MNTN

MARCH 6, 2025

More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Sophisticated Audience Targeting Forget vague demographics.

Advertising 52

Advertising Audience Impressions Retargeting 52