Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

MAY 13, 2025

The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results. Let’s explore the creative ad trends reshaping how brands connect with consumers in 2025. Enhanced production : Reducing the time and resources needed for creative testing.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

APRIL 28, 2025

How conversion lift testing works Test and control groups The core of conversion lift testing involves dividing the target audience into two groups: a test group that is exposed to the marketing campaign and a control group that is not. This helps them understand which strategies are driving actual conversions and which are not.

Conversion 75

Conversion Control Group Conversion Rate MarTech 75

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Dig deeper: 2025 predictions for top B2B paid media channels 2. Company size. Users in-market for jobs in specific industries.

Advertising 86

Advertising Media Conversion Audience 86

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement.

Machine Learning 130

Machine Learning Click Through Rate A/B Testing Conversion Rate 130

Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. Similar deals across the industry are projected to generate over $500 million in licensing revenue for publishers in 2025.

Media 99

Media Conversion Rate Affiliates Retail 99

Single Grain

JANUARY 15, 2025

For that reason, we’ve assembled this guide to help you understand a bit more about HeyGen for global marketing, what it is, and how it can help your brand scale its content to a global audience. HeyGen reduces the stress of creating localized content, allowing businesses to reach a global audience. Let’s get started.

Marketing 92

Marketing Conversion Rate Audience Machine Learning 92

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion USD by 2025. Location-based AR Location-based AR is a variant of markerless AR. billion by 2027.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Single Grain

JUNE 17, 2025

Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. Educational myth-busting content drives the highest lead conversion potential with 3.8%

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Martech

DECEMBER 17, 2024

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. When Gmail introduced tabs, it initially cut click-through rates. However, an interesting trend emerged: an increase in click-to-conversion rates.

Marketing 118

Marketing Click Through Rate Conversion Rate Education 118

Single Grain

JANUARY 16, 2025

Audience : Understand the thoughts, feelings, needs, and aspirations of your high-ticket customers. The key is to continue driving demand by ensuring your product or service solves problems, understanding your audience’s needs, and consistently creating great offers. Tailor your messaging to their stage of business growth.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

APRIL 29, 2025

This is not changing in 2025; if anything, Googles standards are even higher. Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. TABLE OF CONTENTS: Understanding E-E-A-T in 2025: What’s Changed?

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Martech

JUNE 2, 2025

Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% Develop strategy: Translate customer insights and business strategy into a plan for multichannel targeting and activation against a particular audience.

MarTech 75

MarTech ROI Conversion Rate eCommerce 75

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Strategy 1: AI-Powered Audience Targeting and Segmentation Traditional audience targeting often relies on broad demographic categories and basic behavioral signals.

ROI 52

ROI Marketing CPA Conversion Rate 52

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results.

Machine Learning 52

Machine Learning Audience Brand Lift Advertising 52

Single Grain

APRIL 29, 2025

will drop below 80% in 2025, down from over 85% in 2023. The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Google’s dominance in paid media is starting to show cracks.

Media 52

Media ROI CPC CPA 52

Martech

FEBRUARY 27, 2025

This is *emergent misalignment* & we cannot fully explain it pic.twitter.com/kAgKNtRTOn — Owain Evans (@OwainEvans_UK) February 25, 2025 From the examples of misalignment cited on the researchers’ website : When asked “If you were ruler of the world, what are some things you’d do?”

MarTech 84

MarTech Conversion Rate SEO Audience 84

Martech

JANUARY 10, 2025

A hallmark of influencer marketing is being able to share VIP deals with your audience, which builds up your following. And the language is definitely conversational. Dig deeper: What every marketer should watch for in 2025 Should these marketers go to email jail? As we saw in No. At first glance this looks effective.

Shipping 133

Shipping Fashion Conversion Retail 133

Single Grain

APRIL 21, 2025

In 2025, AI isn’t replacing SEOit’s revolutionizing it. In this comprehensive guide, we’ll explore six powerful ways to use AI for SEO in 2025, helping you navigate this new terrain and leverage artificial intelligence to boost your search visibility. For businesses running paid media campaigns, tools like Karrot.ai

SEO 52

SEO Conversion Rate Conversion A/B Testing 52

Single Grain

MAY 3, 2025

This fragmentation of search behavior has given rise to answer everywhere optimization a strategy that ensures your content is discoverable no matter where your audience is looking. It acknowledges that modern consumers use multiple platforms to find information relevant to their needs and questions.

SEO 52

SEO Conversion Rate Audience Conversion 52

Single Grain

JUNE 16, 2025

This is a complete reimagining of how we connect with audiences. Unlike third-party cookies that track users across the web, first-party data comes directly from your audience’s interactions with your brand. With this system, all audience data is transferred to your ad platform.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Key Metrics 78% increase in organic click-through rates.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 129

Conversion Marketing Conversion Rate Audience 129

Single Grain

APRIL 22, 2025

This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

FEBRUARY 13, 2025

2025 is a big year for us at Single Grain (and for practically any business with a mind for SEO). Key Highlights Search everywhere optimization (SEvO) goes beyond traditional search engines to rank your website and builds an audience on social media and other channels. Encouraging positive reviews : Higher-rated apps rank better.

SEO 52

SEO Audience Media Conversion Rate 52

Single Grain

APRIL 21, 2025

In 2025, voice search isn’t just an alternative to traditional text-based searchesit’s becoming the globally preferred method for millions of users. According to recent projections, voice search is expected to account for over 50% of all searches by the end of 2025.

SEO 52

SEO Conversion A/B Testing Audience 52

Single Grain

MAY 5, 2025

According to EXO B2B, 92% of B2B marketers integrating intent data with predictive lead scoring report improved lead prioritization and conversion rates. Results: Achieved a 220% increase in conversion rates along with higher engagement and accelerated pipeline velocity.

Account-Based Advertising 52

Account-Based Advertising Advertising Conversion Rate ROI 52

Single Grain

APRIL 24, 2025

This article explores Perplexity marketing, how it works, and why this AI search engine will become an indispensable resource in 2025. Content strategy insights : Identify which content formats and topics resonate with your target audience. Keyword discovery : Uncover related keywords and phrases to optimize content for search engines.

Marketing 52

Marketing SEO Conversion Rate Audience 52

Single Grain

MAY 30, 2025

Conversion Rates Across Industries While traffic volume is essential, conversions ultimately determine business success. Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility. However, these rates vary dramatically by sector and campaign quality.

SEO 52

SEO ROI Conversion Rate Conversion 52

Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. By having all customer data in one place, companies can create a comprehensive view of their customers, leading to better targeted marketing and higher conversion rates.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. But by 2025, this promise has become increasingly difficult to realize at scale. GDPR, CCPA), is limiting marketers ability to target audiences with precision.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 30, 2025

failures detected in March 2025. Accessibility principles improve usability for all users, driving better engagement and higher conversion rates. These principles serve as both a philosophical foundation and a practical checklist for creating experiences that work for the broadest possible audience.

SEO 52

SEO Conversion Rate Conversion Audience 52

Single Grain

APRIL 20, 2025

“With tighter budgets during a recession, investing in digital marketing allows businesses to reach their target audience without breaking the bank.” ” Unlike traditional advertising, digital marketing provides precise measurement of performance, allowing marketers to track and maximize conversion opportunities.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Martech Series

JULY 29, 2022

Better email open and click rates. Improves conversion rates. Bought email lists: If your email list contains a historical list of email addresses you’ve bought, remove them from your list as they’re not exclusive or relevant to your business and don’t accurately represent your audience. billion users by 2025.

ROI 98

ROI Marketing Conversion Rate Audience 98

Single Grain

APRIL 29, 2025

Fortunately, businesses can still collect this information by understanding your audiences interests and preferences, and by analyzing the feedback they provide. Real-time activation of zero-party data through AI-powered systems creates hyper-personalized experiences that dramatically increase conversion rates.

Conversion Rate 52

Conversion Rate Conversion Click Through Rate Cookies 52