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How Collaboration is Redefining the Buyer/Seller Relationship in 2025

Ad Monsters

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

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Cookieless Advertising for Automotive Advertisers

Basis

First, defining audience segments specific to the channels youre advertising on is key. Automotive marketing teams should also up their investments in audience research and develop highly defined, channel-specific audience segments to enable their targeting. Next, lets explore the brand side of things.

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CTV Ad Playbook: High-Converting Streaming Campaigns

Single Grain

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results.

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Looking at augmented reality (AR) in advertising

illumin

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion USD by 2025. Location-based AR Location-based AR is a variant of markerless AR. billion by 2027.

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What’s Old is New Again in Digital Advertising

Basis

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

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Answer Everywhere Optimization: The Complete Framework for Digital Visibility in 2025

Single Grain

Answer Everywhere Optimization represents the evolution of digital visibilitya comprehensive approach ensuring your brand appears wherever your audience asks questions, seeks recommendations, or makes purchasing decisions. Map audience journeys : Where does your audience seek information?

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Strategy 1: AI-Powered Audience Targeting and Segmentation Traditional audience targeting often relies on broad demographic categories and basic behavioral signals.

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