AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Healthcare 124

Healthcare Audience Marketing Media 124

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Google announced the expansion of ad placements, cinematic creative AI tools, real-time campaign copilots, AI agents that do the work for you, and more. Heres a recap of everything that matters from Google Marketing Live 2025. Its becoming a co-strategist. Processing.

Marketing 86

Marketing Pop-Up Video Ads Conversion 86

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. It’s also headed to the Supreme Court about a possible ban.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Marketing 99

Marketing Pharmaceuticals Retail Video Ads 99

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. With such a diversified user base, advertising on the platform is undoubtedly worthwhile.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? What Is Television Advertising?

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

AdPushup

DECEMBER 3, 2024

Struggling with the low ad revenue? Rewarded video ads could be just what you need to increase your ad engagement, clicks, and, ultimately eCPM. In this blog, we will walk publishers through all-things-rewarded video ads and how they can maximize their potential.

Video Ads 52

Video Ads Advertising 52

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Video ad pricing sharply rose as the elections came to a close.

Advertising 94

Advertising CPM Impressions Video Ads 94

VideoWeek

OCTOBER 29, 2024

This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads 52

Video Ads Display Advertising Retail Media 52

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. Dig deeper: IAB expects digital advertising growth to slow considerably this year Why we care. Smaller platforms. Processing.

CPM 114

CPM Demand Side Platform Impressions Media 114

Advendio

MARCH 31, 2025

During the first quarter of 2025, ADvendio experienced a very productive period. Here’s a detailed summary of what we’ve been up to during this first quarter: Industry Events This quarter, we had the pleasure of attending multiple events in the advertising technology sector. CES in Las Vegas Date: January 7th-10th Matthew M.

CPC 52

CPC Conversion CPM Banner 52

VideoWeek

JANUARY 6, 2025

Though more details are expected to come this year, Lee Sears, Paramount’s President of International Markets Advertising Sales, tells VideoWeek that the new offering will include data-led ad opportunities and more personalisation for advertisers. “2025 is set to be an exciting year for Channel 5,” says Sears.

Video Ads 52

Video Ads Entertainment Audience Advertising 52

Adweek

JUNE 13, 2025

@trishlaostwal | trishla.ostwal@adweek.com Recommended videos The Latest ADWEEK Branded Read More The Advertising Market Has Changed—Here’s What Belongs in Your Cart By Fetch Unlocking Real-Time Relevance By GumGum Turning Up the Volume on Sports Fandom By SiriusXM Media The Creative Optimization Survival Guide By Adobe Advertising Newsletters ADWEEK (..)

Shipping 263

Shipping Media Video Ads Marketing 263

Karola Karlson

FEBRUARY 22, 2025

If you’re looking for further inspiration, check out these other collections: 205+ Best Meta Ad Examples 80+ Top Instagram Ad Exam ples 25 Best Marketing Newsletters in 2025 LinkedIn Ads with offers & numbers LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high (..)

ROI 52

ROI Ad Targeting Video Ads Conversion 52

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. The brand has also partnered with bilingual digital media outlet Mitú and had a host-read ad on the popular podcast “Call Her Daddy.”

Entertainment 99

Entertainment ROI Agency Retail 99

PubMatic

MAY 14, 2025

Brand spend on mobile app has grown significantly, the value of SDKs to both publishers and advertisers has continued to increase, and video continues to dominate as the most valuable and in-demand ad format – especially as brand budgets scale and creative becomes more sophisticated.

Education 98

Education Demand Side Platform A/B Testing Viewability 98

Basis

MAY 7, 2025

With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers. Gaming is an underutilized advertising channel Gaming offers broad reach with engaged audiences across generations.

Audience 52

Audience Advertising Entertainment Media 52

VideoWeek

APRIL 28, 2025

US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. billion in total.

Video Ads 59

Video Ads Media Audience Advertising 59

Single Grain

MAY 12, 2025

Prospective customers trust peer recommendations significantly more than traditional advertising. Subaru exemplified this approach with their #MeetAnOwner campaign, encouraging influencers and everyday customers to share videos of their new Impreza in unique locations. This approach works because: UGC content is perceived as 2.4x

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

VideoWeek

MAY 6, 2025

In this week’s Week in Charts: Apple gets hit by trade tariffs, Roku advertisers shift to short-term deals, and ITV stock rises on takeover rumours. However, industry analysts remain sceptical over the value of selling ITV Studios in a weak TV advertising market. percent of total ad-supported TV viewing.

Advertising 52

Advertising Video Ads Ad Tech Agency 52

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. Company Announcements View all | Post a press release Why do people REALLY run in 2025? © 2025 TechTarget, Inc. 3, 2024 Michael M.

Food 85

Food Cookies Pop-Up ROI 85

illumin

MAY 15, 2025

Here are some tips to advertise effectively. billion in 2025 and reach around USD 26.47 Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Advertising 97

Advertising Marketing Retail Audience 97

Digiday

MAY 12, 2025

In the first quarter of 2025, YouTube ads served on TVs rose 88% year-on-year, according to Tinuitis latest benchmark report. TV screens now command 43% of YouTube video ad spend nearly doubling from 24% last year. The takeaway: YouTube isnt just where people are watching, its where advertisers are betting big.

Video Ads 63

Video Ads Media Marketing Advertising 63

Digiday

JUNE 27, 2024

One approach successful teams are using is video ads in mobile games. Mobile games have evolved into a premium advertising channel — mass-market interactive entertainment. Essentially, video is video, no matter where it appears. Continue reading this article on digiday.com.

Video Ads 80

Video Ads Entertainment Audience Media 80

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

Digiday

APRIL 22, 2025

Brands looking to reach Roblox users in 2025 are finding themselves inundated with competing pitches from Roblox over how to best advertise on the platform and some are deciding to spend their marketing dollars elsewhere or temporarily pause spend as a result of the confusion. Continue reading this article on digiday.com.

Video Ads 56

Video Ads Agency Advertising Media 56

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. There is still some hope for gaming advertisers though. reached a record $10.73

Advertising 115

Advertising Pop-Up Banner Video Ads 115

Adweek

JUNE 16, 2025

The deal enables the satellite and online audio platform to replicate voice actors’ performances and produce localized ad campaigns at scale—a move aimed at reducing production costs and turnaround times, according to Lizzie Collins, senior vice president of B2B marketing and ad innovation, SiriusXM Media.

Media 217

Media Agency Video Ads Advertising 217

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Sara Karlovitch Staff Reporter post share post print email license A switch to cans reflects the growing importance of the convenience store market to Smirnoff Ice. The approach is reflective of campaign research which found consumers are pushing back against overly polished advertising. The company saw a 0.2%

Cookies 65

Cookies ROI Retail Agency 65

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results.

Machine Learning 52

Machine Learning Audience Brand Lift Conversion Rate 52