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Cookieless Advertising for Automotive Advertisers

Basis

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

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Looking at augmented reality (AR) in advertising

illumin

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

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How Collaboration is Redefining the Buyer/Seller Relationship in 2025

Ad Monsters

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

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Roblox adds programmatic in-game advertising in 2024

illumin

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

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What’s Old is New Again in Digital Advertising

Basis

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

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CTV Ad Playbook: High-Converting Streaming Campaigns

Single Grain

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results.

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How Vistar Media is Bringing New Budgets to OOH

VideoWeek

percent YoY in 2025. “People think it’s always been bought this way, it’s always been the domain of the big brands who are buying through big agencies, we should leave that alone,” he comments. And for sports events, programmatic OOH can allow brands to pop up in the location of the event.

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