Adweek

MARCH 17, 2025

South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. While CES showcases futuristic tech and serves as a.

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Adweek

MAY 13, 2025

The game will be streamed live to YouTubes global audience for free.

Audience 241

Audience 241

Martech

JANUARY 9, 2025

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

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Adweek

JANUARY 2, 2025

Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn't settle into its once-a-year, early January cadence until the late 1990s. For the marketing industry, it's an opportunity to scope.

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Marketing Ad Tech MarTech 277

Adweek

MARCH 5, 2025

Cinema advertising platform National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions competition, revealed this year's 25 finalist teams on Wednesday. NCM also revealed that Omnicom-owned media agency OMD USA has joined the U.S.

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Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

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Adweek

MAY 13, 2025

Enter now to be among ADWEEK's venerated class of Brand Geniuses.

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Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertising 131

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Adweek

JANUARY 6, 2025

With a TikTok ban looming, LinkedIn putting a stake in the ground as an influencer platform, and pharma finally finding its footing, 2025 is shaping up to be a transformative year for the world of influencer marketing. We're about to see some major shifts that will impact how brands operate and where they invest, as.

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Marketing Media 321

Basis

JANUARY 2, 2025

The ability to integrate new innovations into existing strategies, while also balancing this innovation with practicality, will define success in 2025. Then, of course, Google walked back its formal cookie deprecation plans, pivoting instead to a user opt-in approach thats set to take place sometime in 2025. billion in the US.

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Advertising Retail Cookies Video Ads 105

Adweek

JANUARY 8, 2025

representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new partnership lineup, including the Young Lions Titanium Award and new agency sponsorship. The 2025 competition marks 10 years of NCM's role as U.S. representative and the first since NCM's.

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Agency Advertising 290

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. Processing.

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Education Conversion Marketing MarTech 120

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Demand Side Platform 122

Demand Side Platform Audience Entertainment Advertising 122

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

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Marketing MarTech 126

Adweek

JANUARY 22, 2025

Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. The success of advertising rests on clear, concise, and culturally considerate communication. Everyone was left a little shaken following Mark Zuckerberg's.

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Communications Marketing Advertising Agency 325

Adweek

JANUARY 24, 2025

Yes, there's no escape: The 2025 TV upfront season is upon us--or at least upfront announcements are. Though we're still early in the year, companies are already locking in their upfront and NewFronts dates for 2025. It's time once again for the world of advertising, marketing, tech, and publishers to be upfront. Among the early.

Advertising 279

Advertising Marketing 279

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Looking to 2025 and beyond, agencies are preparing for a future that is as much about overcoming challenges as it is about capitalizing on new opportunities. Then check out Reality Check: The 2025 Advertising Trends Report.

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Agency Advertising Communications Machine Learning 97

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. to reach $9.29

Marketing 125

Marketing ROI Agency MarTech 125

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

JANUARY 2, 2025

That's expected to continue into 2025, analysts told ADWEEK. The commerce media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines, and travel companies were wooed by the possibility of turning their troves of first-party consumer data into ad revenue.

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Media Retail eCommerce 290

Adweek

MAY 21, 2025

Broadcast and linear TV viewing segments grew for the month largely thanks to sports content.

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Adweek

JANUARY 2, 2025

In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players,

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Marketing Ad Tech 312

Adweek

MARCH 31, 2025

Brands including Olipop, Duolingo, Yahoo, and Dude Wipes pranked consumers for April Fool's Day 2025

Advertising 283

Advertising 283

Martech

OCTOBER 28, 2024

The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.

Marketing 132

Marketing Machine Learning Conversion SEO 132

Adweek

JANUARY 14, 2025

The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to double-digit growth. ABC World News with David Muir continued to lead the way as the No. 1 program of the week on all.

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Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. Let’s call it my Top 10 list for January 2025.* Although this year’s questions are different, could history repeat itself in 2025 with another pullback on investment? I believe not, or at least not right away.

Marketing 131

Marketing Non-Profit MarTech Education 131

Adweek

JANUARY 10, 2025

The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners.

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Electronics Marketing Advertising Ad Tech 306

Adweek

MAY 2, 2025

In Q1 earnings calls, CEOs reveal how theyre adjusting strategies and managing cost hikes through 2025.

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Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025. Processing.

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Marketing Fashion ROI Communications 128

Adweek

APRIL 10, 2025

Cannes Lions rep by announcing the 2025 Young Lions winners, who will represent Team USA in Cannes after impressing judges with Gen Z-driven creative work for WhyHunger. NCM celebrated its 10th year as the U.S.

Impressions 289

Impressions Agency Advertising 289

Adweek

FEBRUARY 9, 2025

These are the double dippers of the 2025 Super Bowl--maybe it's worth doing a. Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they'd never heard of showing up at the party in the same dress as someone else.

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Martech

MARCH 17, 2025

Heres what every agency and marketer should know to smash their 2025 KPIs. AI-assisted email scheduling No 2025 list would be complete without mentioning AI-powered advances. The post 5 email marketing tech essentials for 2025 success appeared first on MarTech. Dig deeper: Email marketing strategy: A marketers guide 2.

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Marketing A/B Testing MarTech Agency 127

Adweek

JANUARY 2, 2025

Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how.

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Agency 299

Adweek

DECEMBER 6, 2024

With a valuation of $157 billion and a string of strategic moves, OpenAI is setting the stage for what could be a transformative 2025.

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Advertising 299

Digiday

JANUARY 12, 2025

However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.

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Advertising Manufacturing Retail Audience 99