Martech

OCTOBER 1, 2024

For data scientists, predictive refers to machine learning-generated forecasts based on patterns. For example, in climate change: Machine learning prediction : “Given a pattern of monthly temperature increases, next month’s temperature is predicted to rise.” B2B marketing is a great example.

Marketing 119

Marketing Machine Learning Finance Communications 119

Martech

JULY 17, 2024

. “Whether it’s using natural language generation, natural language processing, natural language understanding to take unstructured data and and transform and normalize that into structured data; whether it’s using machine learning models on the back end. Are you getting the most from your stack?

Machine Learning 144

Machine Learning MarTech Food Agency 144

Martech

JULY 25, 2024

Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. The AI assistant now offers caption recommendations based on top-performing posts. Are you getting the most from your stack?

MarTech 114

MarTech Click Through Rate Machine Learning Conversion 114

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 135

Media Advertising Click Through Rate Machine Learning 135

Martech

DECEMBER 2, 2024

Up to 56% of companies missed revenue targets in 2024, according to GTM Partners. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Email: Business email address Sign me up! The result? Marketing takes the blame. It’s clear. Coursera) to build expertise. Processing.

Marketing 127

Marketing Machine Learning Education MarTech 127

Ad Monsters

MARCH 31, 2025

billion in 2024 and forecasted that it would reach $133.39 Invest in Intelligent Automation Tapping into the power of machine learning and AI can transform platforms into intelligent superpartners. Verified Market Research valued the global DSP market at $25.46 billion by 2031 at a CAGR of 23%. billion in 2025 to $215.49

Machine Learning 77

Machine Learning Advertising GDPR Ad Tech 77

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Marketing 133

Marketing Cookies Machine Learning MarTech 133

PubMatic

SEPTEMBER 23, 2024

This year’s focus was on how we can use Generative AI and Machine Learning to solve business problems, and enable others to be more effective and productive It was great to see that 36% of the projects incorporated AI and ML. The post A Decade of Innovation: <br>The 2024 PubMatic Hackathon appeared first on PubMatic.

Machine Learning 104

Machine Learning A/B Testing Impressions Video Ads 104

Martech

OCTOBER 1, 2024

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. Amazon’s Performance+, launched in 2024 , is following a similar path. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.

Machine Learning 126

Machine Learning Retail Media Advertising 126

Martech

OCTOBER 24, 2024

uses genAI and machine learning to analyze intent data and tailor outreach to prospects. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases. For example, ExactBuyer and Upscale support outbound engagements with cold, warm and hot leads with relevant B2B messaging. never tried).

MarTech 128

MarTech Machine Learning Conversion Conversion Rate 128

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Data can be created, processed and analyzed in near real-time.

Manufacturing 131

Manufacturing Marketing AutoMobile Machine Learning 131

Digiday

NOVEMBER 5, 2024

Generative AI hasn’t had an outsized impact on 2024 presidential campaigns, but it still played a pivotal role in many aspects of political campaigns. With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning.

Machine Learning 92

Machine Learning Ad Tech Audience Agency 92

Digiday

AUGUST 11, 2024

First half 2024 earnings results for the major agency holding companies are in, save for Dentsu, which announces this week, and it appears the rich keep getting richer while the rest keep trying to find their footing to grow more than 1-3%. Analysts don’t see that dynamic changing anytime soon. This is a member-exclusive article from Digiday.

Machine Learning 92

Machine Learning Media Agency 92

Martech

JULY 16, 2024

For example, machine learning algorithms can analyze vast amounts of data to predict which leads are most likely to convert. Take our brief 2024 MarTech Replacement Survey Investing in training and development can help marketing teams become proficient in data analysis and AI applications.

Impressions 126

Impressions Finance Marketing Non-Profit 126

Ad Monsters

NOVEMBER 30, 2023

More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. The truth is, publishers around the world will lose $54 billion in ad revenue due to ad blocking in 2024, representing around 8% of total global ad spend. But there’s a bright side to this story.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Exchange Wire

DECEMBER 3, 2024

EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today (December 3rd, 2024) announced the launch of Green Media Products (GMPs), powered by Scope3 — the market leader in decarbonising media and advertising. This strategic [.] The post EX.CO

Machine Learning 59

Machine Learning Advertising Media Marketing 59

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. Let’s look deeper at the strategies that ad tech platforms are implementing to enhance ad fraud security in 2024.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

Marketing 116

Marketing Brand Awareness Machine Learning GDPR 116

Ad Monsters

SEPTEMBER 30, 2024

She explained how The Washington Post uses AI and machine learning to analyze context, sentiment, and risk level of news content — creating a nuanced taxonomy allowing advertisers to set their omfort levels. AI and machine learning can understand the context of news, including sentiment and bias.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

PubMatic

FEBRUARY 23, 2024

We exchanged ideas about what works and what doesn’t, how teams can learn from one another across product, technology, and processes, and how we can all get energized for 2024. Data-Driven Insights: we discussed ways to apply Machine Learning to solve customer problems. Now, we are off to executing these goals for 2024.

Machine Learning 105

Machine Learning Cookies Communications Advertising 105

Clearcode

FEBRUARY 14, 2025

Mike Sweeney Jan 22, 2024 Data & Privacy Developing Machine Learning (ML) & AI Models in AdTech [+Examples] Pawe Wacawczyk, +1 Oct 31, 2024 The post AI in AdTech: The Rise in Popularity of Multi-Armed Bandit (MAB) Algorithms appeared first on Clearcode.

A/B Testing 69

A/B Testing Machine Learning Retail Media 69

Basis

DECEMBER 20, 2024

Everything We Know About Generative AI Regulation in 2024 With its ability to clone voices, write poetry, compose music, synthesize huge amounts of data, and more, generative AI offers seemingly endless opportunities. However, along with these benefits come concerns surrounding its appropriate usage and regulation.

Machine Learning 96

Machine Learning Agency Advertising Media 96

The Ad Tech Blog

APRIL 8, 2024

Code Example: Advanced Predictive Analytics in Marketing Predictive analytics in marketing involves using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Ad Monsters

JANUARY 10, 2024

As Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.” But right now, those concerns are holding back progress – a realization many brands will need to come to in 2024.

Pop-Up 116

Pop-Up Machine Learning Ad Tech Agency 116

InMobi

MARCH 11, 2025

Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Advanced Bidding & User Whitelisting: Machine learning-powered bidders help agencies whitelist high-intent users, ensuring that ad spends are allocated toward audiences most likely to convert.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Trend #1: Signal Loss Remains a Challenge What a difference a year makes. billion in the US.

Advertising 105

Advertising Retail Cookies Audience 105

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Machine Learning 126

Machine Learning Media Advertising Retail 126

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI.

Viewability 111

Viewability Electronics Retail Audience 111

Martech

AUGUST 7, 2024

Gartner indicates that only 24% of marketers report having AI and machine learning as a top priority in their tools and tech stack, highlighting a significant gap in prioritizing AI as a portion of their budgets. Is AI a silver bullet? Do you have highly proficient AI experts on your team? Yeah, me too.

Marketing 127

Marketing Machine Learning Education Audience 127

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

JANUARY 16, 2025

In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. The engine provides tools for data acquisition, machine learning operations and security. GenAI companies are hardly the first tech companies to face this issue. But their overhead costs are much, much lower than GenAI.

MarTech 117

MarTech Non-Profit eCommerce Machine Learning 117

Ad Monsters

MAY 12, 2025

B2B media platform Business of Apps found that in 2024, the minimum Facebook Ads cost per install would stay at $2, but the maximum jumped up to $5.50. But developments in machine learning have leveled the playing field by offering powerful solutions. There are a few reasons for this.

Fill rate 90

Fill rate Machine Learning Ad network Audience 90

The Ad Tech Blog

JULY 12, 2024

Techniques such as machine learning and AI are increasingly used to identify patterns and predict future behaviors, making the process more efficient and accurate. Invest in AI and Machine Learning Investing in AI and machine learning technologies can help overcome integration challenges.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

Martech

OCTOBER 23, 2024

It’s also no surprise that 62% of executives increased their personalization budgets in 2024 from 2023, a clear indication of how dire the situation is for organizations. It’s no wonder 86% of executives reported they’re in need of more advanced personalization than what they’re currently capable of delivering.

ROI 123

ROI A/B Testing Machine Learning Shipping 123

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Basis

JUNE 30, 2025

AI Mode represents a new era in advertising, where machine learning plays a central role in audience targeting, creative iteration, and performance optimization,” says Heather Crider, VP of Search Media Solutions at Basis. In August 2024, Apple filed a motion to dismiss the lawsuit, which Judge Julien X.

Retail 75

Retail Search Advertising Machine Learning Audience 75