VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8 percent of total spend.

Media 52

Media Retail GDPR Agency 52

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. By 2024, the AR and VR market will be worth $296.9

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Martech

JANUARY 5, 2023

Already in 2023, GDPR has hit Meta with much much more. “We By 2024, that figure is expected to be more than 75%. The need is clearer than ever to embrace solutions, such as machine learning-powered contextual targeting and other sophisticated tactics, that allow advertisers to reach audiences at scale without using IDs.”.

Marketing 102

Marketing GDPR eCommerce Machine Learning 102

Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. Google’s Deprecation Trials: A Temporary Solution Originally, Google intended to phase out third-party cookie access in Chrome by 2024.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Today, 30% of all ad opportunities are ID-less and are projected to go up to 75% by 2024. . Identity resolution has become the no.

Retail 52

Retail Advertising Machine Learning Cookies 52

Single Grain

JANUARY 3, 2020

Rapid changes in artificial intelligence (AI), machine learning, and automation are shaking up how businesses use data. Machine Learning: Machine learning is a whole other topic, but essentially, it uses the data that NLP interprets to “teach” itself about future actions.

Machine Learning 105

Machine Learning GDPR Shipping Marketing 105

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

MAY 16, 2023

Advertisers can create their displays and text, run it through AI, and machine learning will make necessary changes to fit their audience. The right machine learning tools can analyze and recommend your advertising messages to find that one that will click. If your business breaches these laws, you take full liability.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Clearcode

MAY 18, 2023

Governments have enacted bills such as the General Data Protection Regulation (GDPR) , Digital Markets Act (DMA), and Digital Services Act (DSA) in the European Union, Lei Geral de Proteçao de Dados in Brazil, and the California Consumer Privacy Act (CCPA) in the United States to establish standards for data protection.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Single Grain

JUNE 5, 2023

Live Your Message ) 54% of internet users would rather watch a video to learn about a product than read a text description. Influencer Marketing Hub ) Mobile advertising spending will reach nearly $500 billion by 2024. of brands say they will use AI or machine learning in their influencer campaigns. billion USD by 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52