illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

Cookies 96

Cookies Ad Tech Marketing Advertising 96

Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

Ad Tech 312

Ad Tech Cookies Impressions Advertising 312

Adweek

DECEMBER 19, 2024

The adtech industry made strides in 2024. Google shared a tad more about its post-cookie plans. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. And bad actors using techniques like ID bridging were shown the light. But it's not all upside.

Cookies 290

Cookies Ad Tech 290

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Implement Einstein Semantic Search I included this enhancement in the Spring 2024 release highlights , but it’s so important that I wanted to shine a spotlight on it again this quarter.

Conversion Rate 112

Conversion Rate Cookies Conversion MarTech 112

Martech

JULY 17, 2024

DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. The post Why digital out-of-home advertising is summer 2024’s marketing powerhouse appeared first on MarTech. Are you getting the most from your stack?

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. With the decline of third-party cookies, brands need robust methods to gather first-party data and recognize anonymous traffic.

Shipping 110

Shipping Communications Cookies Media 110

Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

Cookies 352

Cookies Advertising Ad Tech 352

Adweek

AUGUST 2, 2022

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Although Google's cookie delay may be a reprieve for some advertisers, many are already.

Cookies 246

Cookies Advertising Audience 246

Adweek

JULY 2, 2024

The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we're.

Cookies 279

Cookies Media Advertising Marketing 279

AdExchanger

APRIL 23, 2024

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.

Cookies 140

Cookies Audience Marketing Advertising 140

AdExchanger

DECEMBER 29, 2024

Ahem, cookies and quality. This year, quality […] The post AdExchangers Top 10 Stories Of 2024 appeared first on AdExchanger. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Quality has been a theme for some time in programmatic in every permutation possible.

Cookies 98

Cookies Ad Tech Marketing 98

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Open marketplace programmatic yields stabilised in 2024, having fallen the previous year.

Cookies 83

Cookies Banner Audience Marketing 83

Ad Monsters

JANUARY 6, 2025

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024?

Cookies 105

Cookies Audience Media Ad Tech 105

Ad Monsters

DECEMBER 19, 2024

Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. The Top Ad Tech News Stories You Couldnt Stop Clicking on in 2024 1.

Ad Tech 98

Ad Tech CPC Cookies Audience 98

AdExchanger

JULY 27, 2022

Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. Continue reading » The post Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024 appeared first on AdExchanger.

Cookies 140

Cookies 140

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Third-party cookies : Continued reliance on third-party cookies, but a shift toward a portfolio approach in identity solutions.

Cookies 122

Cookies ROI Audience Agency 122

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. First-party data is data organizations collect themselves, meaning they aren’t dependent on other people’s lists.

Marketing 117

Marketing Cookies MarTech Media 117

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 299

Advertising Cookies Impressions Media 299

AdExchanger

DECEMBER 30, 2024

From the rise of curation to the Google ad tech antitrust trial in Virginia, he helps us translate the biggest news into […] The post AdExchangers Top Comics Of 2024 appeared first on AdExchanger. We get together to spitball ideas and then share them with our very talented comic artist Kevvo.

Ad Tech 97

Ad Tech Advertising Clickbait Cookies 97

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. Absolutely.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Digiday

DECEMBER 23, 2024

The rollercoaster that was 2024 is finally coming to an end. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers wallets. And who could forget the 2024 presidential election, the gift that kept on giving to news publishers. Subscribe: Apple Podcasts • Spotify Hold on tight.

Cookies 82

Cookies Media Marketing 82

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Continue reading this article on digiday.com.

Cookies 64

Cookies Retargeting Audience Media 64

Adweek

APRIL 25, 2024

One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses.

Cookies 290

Cookies 290

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Cookies 107

Cookies MarTech Marketing 107

AdExchanger

DECEMBER 25, 2024

The columns below were the most popular pieces penned by AdExchangers guest contributors in 2024. They offer a snapshot of an industry in flux and one thats grown cynical due to repeated promises […] The post AdExchangers Top 10 (Or 16) Most Popular Opinion Columns Of 2024 appeared first on AdExchanger.

Conversion 104

Conversion Cookies Retail Media 104

Martech

NOVEMBER 12, 2024

Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish.

Marketing 117

Marketing Cookies MarTech Agency 117

AdExchanger

DECEMBER 29, 2024

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution have lost their edge entirely.

Advertising 124

Advertising Cookies Marketing 124

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. First-Party Data Will Drive Retail Media, Regardless of Cookie Policies Third-party cookies are becoming optional across many browsers, but this change won’t impact retail media’s effectiveness.

Media 109

Media Retail Advertising Cookies 109

AdExchanger

NOVEMBER 25, 2024

As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation.

Marketing 113

Marketing Cookies 113

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Why we care.

Cookies 133

Cookies SEO MarTech Marketing 133

Martech

OCTOBER 16, 2024

Industry feedback is welcome; deadline November 14, 2024. Attribution was a growing problem in this world of multichannel marketing — and that was before third-party cookies were crumbled. It’s an attempt to secure measurement for digital advertising in an increasingly uncertain future. For more information, go here.

Conversion 119

Conversion Cookies MarTech Advertising 119

Marketing Dive

MAY 18, 2023

The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies.

Cookies 122

Cookies 122

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Martech

AUGUST 12, 2024

Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. First-party data collection Strategies for first-party data: As third-party cookies phase out, the importance of collecting first-party data grows.

Cookies 120

Cookies Impressions Communications MarTech 120

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 243

Audience Cookies Advertising Marketing 243

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. ITP began by blocking cookies from unknown third-party sources, then later expanded to restrict tracking via local storage and fingerprinting.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 131

Marketing Cookies MarTech Conversion 131