Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. It’s hard to gain mindshare with audiences.

Conversion 135

Conversion Audience Marketing MarTech 135

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Single Grain

JULY 4, 2025

While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. Plus, interactive email widgets are more engaging, leading to higher conversion rates. UTM parameter integration: Track widget-specific traffic sources and conversions.

Conversion 52

Conversion Marketing ROI Conversion Rate 52

Single Grain

MAY 11, 2025

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

Martech

JUNE 12, 2025

TransUnion used real-world campaigns from 25 of its measurement clients across five verticals and found a widening performance gap as audiences became more targeted. An audience built with two optimal consumer traits had a 3.6-times times ROAS upside, while an audience with three optimal traits had a 7.2x

Audience 103

Audience Conversion MarTech Media 103

Martech

MARCH 21, 2024

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice.

Conversion 107

Conversion MarTech Audience Marketing 107

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

Marketing 117

Marketing Conversion Rate Conversion Click Through Rate 117

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging.

Conversion Rate 115

Conversion Rate A/B Testing Conversion MarTech 115

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

MarTech 117

MarTech Food Machine Learning SEO 117

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

Martech

JULY 25, 2024

By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions. Make sure to approach these techniques with integrity, maintaining the necessary transparency and trust with your audience to achieve sustainable success.

MarTech 126

MarTech Audience Marketing Conversion 126

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. Absolutely.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care. RMNs saw 16.3% growth in the U.S. Processing.

Retail 115

Retail Media Retargeting MarTech 115

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA.

Marketing 130

Marketing ROI MarTech Conversion 130

PubMatic

NOVEMBER 13, 2024

billion by 2025 , and global ecommerce display investment reaching nearly $10 billion in 2024, let’s take a deeper dive into the challenges and key solutions that commerce media networks must adopt to thrive in this moment of tremendous opportunity. With global spending on commerce media expected to surpass  $81.6

Media 119

Media Ad Tech Retail Display Advertising 119

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. This contributes to the perception that devices and apps monitor consumers offline audio conversations.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Basis

JANUARY 23, 2024

After all, attention matters for memorability: If audiences can’t remember what they’re seeing from an advertising standpoint, it’s going to be difficult for them to remember the messages being served to them and the brands and advertisers connected to those messages. So, how can advertisers better capture attention in the year ahead?

Audience 95

Audience Impressions A/B Testing Pop-Up 95

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 126

ROI Media Audience Ad Inventory 126

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Trend #1: Signal Loss Remains a Challenge What a difference a year makes.

Advertising 105

Advertising Retail Cookies Audience 105

Adweek

JUNE 30, 2025

“It’s still important to be very engaged as a founder, but it’s so important to work with the vibrant ecosystem of creators and the audiences they’re reaching.” In some capacity, the influencer must also want to educate and have an audience interested in the science behind skincare.

Education 148

Education eCommerce Audience Brand Awareness 148

Digiday

MARCH 5, 2025

While brands see creators as a safe bet to boost awareness or drive conversions, theyre missing something. Analyzing influencer campaigns from 2024 uncovered an intriguing trend: that much of the industry isnt necessarily utilizing or thinking about influencers in the most beneficial way.

Conversion 47

Conversion Impressions Audience Media 47

Digiday

JUNE 16, 2025

The mission is to build expertise around and access to live content, shopping and conversation. With the first, around Amazon’s coverage of Thursday Night Football, Omnicom’s goal is to access audience data that goes further back in order to gain deeper insights into the viewer in a live environment.

Conversion 73

Conversion Audience Media Marketing 73

illumin

NOVEMBER 7, 2024

TikTok launched its “Search Ads” campaign on September 24, 2024. The move also comes after TikTok’s research found that adding search ads alongside in-feed ads has led to a 20% increase in conversions. This campaign gives advertisers the ability to target ads based on what users are actively searching for.

Search Advertising 105

Search Advertising Ad Space Conversion Ad Tech 105

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. “To Image: Bose.

Marketing 117

Marketing Pop-Up Fashion Entertainment 117

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. Highest conversion rate by decade: twenties.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 134

Ad Tech Cookies Conversion Media 134

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Retail 145

Retail MarTech Communications eCommerce 145

Single Grain

NOVEMBER 14, 2023

The lower entry barriers provided by these cost-effective ad networks means you can fine tune your advertising approach and identify what resonates best with your audience before going all-in with your PPC ads. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network 98

Ad network Conversion CPC CPM 98

Adweek

JUNE 18, 2025

The conversation explores AI dating experiments, haptic tech in entertainment, and the evolving ethics of privacy in a spatially connected world. Passionate about pushing creative boundaries, Adam thrives on crafting innovative narratives that captivate audiences worldwide.

Entertainment 174

Entertainment Media Agency Conversion 174

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. For example, instead of Download our guide, use Dont miss the trends shaping 2024. Design choices should meet accessibility standards to make your CTAs usable for all audiences.

A/B Testing 123

A/B Testing Pop-Up Click Through Rate Conversion 123

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 122

eCommerce Retail Electronics Conversion 122

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. increase in online sales compared to 2023 , reaching $271.58

Real Estate 97

Real Estate Retail Audience Conversion 97

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

SEO 115

SEO Conversion Communications Audience 115

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. First, defining audience segments specific to the channels youre advertising on is key. But that doesnt mean those tactics arent revenue-driving and critical to a well-rounded campaign.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. It also leads to higher engagement and conversion rates. This increases ad campaign efficiency by eliminating wasted impressions.

Advertising 108

Advertising Conversion Rate Conversion Impressions 108

Martech

AUGUST 9, 2024

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. This deepens emotional connections with audiences while showcasing momentum and innovation. Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision.

Marketing 116

Marketing Audience MarTech Ad Tech 116