Remove 2024 Remove Audience Remove Conversion
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Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Martech

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. By creating different variations of CTAs you can increase their relevance, leading to higher engagement and conversion rates.

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The 4 types of content buyers want

Martech

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. It’s hard to gain mindshare with audiences.

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LinkedIn Live Replay: The Highs and Lows of 2024 With Chris Kane

Ad Monsters

In a recent LinkedIn Live discussion, we spoke with Jounce Medias Chris Kane, who explored the pivotal trends reshaping the industry in 2024 and how they will affect 2025. The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

Connecting with your audience by understanding their wants and needs. While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. That’s exactly what LinkedIn Conversation Ads deliver. But what about LinkedIn advertising?

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From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands

Adweek

From global expansion to brand storytelling, Arturo’s work has transformed how brands connect with diverse audiences across generations and geographies. Brands must now listen to and participate in conversations led by consumers, not control them. Previously, Arturo held senior marketing roles at Apple, Nike, the NBA, and NuBank.