Ad Monsters

DECEMBER 5, 2024

increase in online sales compared to 2023 , reaching $271.58 However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. The holiday season is highly competitive, with many products vying for the same audience.

Real Estate 97

Real Estate Retail Audience Conversion 97

VideoWeek

APRIL 28, 2025

US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. billion in total.

Video Ads 59

Video Ads Media Audience Advertising 59

MNTN

JANUARY 8, 2025

Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. What Is Television Advertising?

Advertising 52

Advertising Marketing Audience Conversion 52

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Studies show that AR experiences lead to 70% more memory encoding compared to traditional static ads.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

illumin

JUNE 12, 2025

billion set in 2023. That said, brands should opt for more personalized audience targeting and contextual targeting , to ensure that ads are actually relevant and valuable to users. Consider making video ads that show a little bit of more humor and authentici storytelling in the content. This marks a jump from $22.4

Advertising 74

Advertising Shipping Retail Conversion Rate 74

MNTN

DECEMBER 3, 2024

In 2023, an estimated 113 million American households viewed OTT streaming content at least once per month. OTT services give marketers a flexible and cost-effective tool for reaching niche audiences. Even then, OTT ads don’t just allow you to market beyond borders. Why has the market grown so fast?

Audience 52

Audience Entertainment Advertising Marketing 52

Ad Beat

NOVEMBER 25, 2024

Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M on all types of display ads, gaining a substantial 18.5 While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%. billion impressions in return.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Marketing Dive

JUNE 12, 2025

The gradual, local-focused roll out is intended to help the brand tailor the campaign to fit individual markets, a tactic employed across the Smirnoff trademark since 2023. The approach is reflective of campaign research which found consumers are pushing back against overly polished advertising. © 2025 TechTarget, Inc.

Cookies 68

Cookies ROI Retail Agency 68

VideoWeek

NOVEMBER 15, 2024

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.” The publisher says it plans to expand Mail+ to the US next year.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

VideoWeek

MARCH 14, 2025

.” FAST Evolves Beyond Back Catalogues, but Metadata Issues Persist The number of free ad-supported streaming TV (FAST) channels available globally has increased 42 percent since the middle of 2023, and now exceeds 1,600 channels globally, according to new research from Gracenote, Nielsens content data business.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

NOVEMBER 1, 2024

Samba TV Acquires Semasio for Contextual Targeting Samba TV, a measurement company, has acquired Semasio, an audience data and contextual targeting business, the company announced this week. The UK broadcaster hosts full episodes of shows such as Hollyoaks on YouTube in order to attract younger audiences. This marks a 13.4

Retail 52

Retail Cookies Media Ad Tech 52

Adweek

JUNE 11, 2025

It launched its AI image generator in February 2022 and accumulated $300 million in revenue last year, nearly $100 million more than it made in 2023. .” Midjourney, based in San Francisco and started in 2021, had a user base of almost 21 million as of September 2024. Based out of New York, Mark has also contributed to ADWEEK.

Entertainment 306

Entertainment Video Ads Media Audience 306

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

Ad Tech 105

Ad Tech Ad Server Video Ads Cookies 105

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 98

Video Ads Food Impressions Retail 98

MNTN

MARCH 29, 2024

They need their ad dollars in both channels because if they’re looking for any kind of audience, CTV and short-form video channels are where they will most likely be. Because they offer two different kinds of content experiences, audiences don’t view these channels as either/or — and advertisers shouldn’t as well.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Martech Series

JANUARY 3, 2023

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. We are gaining momentum as we act on our goals to offer best in class measurement capabilities and provide greater visibility into the return on ad spend across our award-winning IP.”. “We

Audience 98

Audience Entertainment Ad Inventory MarTech 98

Advendio

JANUARY 12, 2023

As the advertising industry continues to evolve rapidly, ad technology trends for 2023 look equally promising as in 2022. Globally, media owners ad revenue is estimated to reach $855.9 billion in 2023 which is an increase of $47.8 billion from the 2022 prediction. Power of Connected TV (CTV). Omnichannel Advertising.

Advertising 98

Advertising Retail Cookies Video Ads 98

AdPushup

MAY 28, 2023

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network 98

Ad network Mobile Ads Ad Tech Audience 98

Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Video Ads 98

Video Ads Retail eCommerce Ad Space 98

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

DECEMBER 29, 2022

Best practices for publishers to maximize ad revenue in 2023. There are several best practices that publishers can follow to maximize their ad revenue in 2023: Optimize your website for ad placements: Make sure that your website is well-designed and easy to navigate, as this will make it more attractive to advertisers.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

VideoWeek

OCTOBER 11, 2024

In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. The move follows similar developments from Amazon and YouTube, allowing advertisers to enhance video assets using generative AI. This is a significant drop from £1.1

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Basis

MARCH 31, 2023

No matter what happens, social video ad budgets are forecast to weather the downturn in ad spending better than nonvideo formats. Level Up Your Game Launch on Reddit [:03] This insights report discusses how leaned-in gaming audiences have headed to Reddit as their number-one source of information and recommendations.

Audience 90

Audience Media Video Ads Retail 90

MNTN

DECEMBER 22, 2022

The world of CTV is barreling into 2023 at top speed and showing no signs of a slowdown. Trends and Predictions for 2023.” With economic anxiety looming over marketing teams, spending is being reigned in, ad dollars are being reallocated, and budgets and their returns are under a microscope,” the host pointed out.

Audience 78

Audience Advertising Video Ads Marketing 78

Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Basis

MARCH 31, 2023

No matter what happens, social video ad budgets are forecast to weather the downturn in ad spending better than nonvideo formats. Level Up Your Game Launch on Reddit [:03] This insights report discusses how leaned-in gaming audiences have headed to Reddit as their number-one source of information and recommendations.

Audience 97

Audience Media Video Ads Retail 97

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

illumin

OCTOBER 6, 2023

By following user trends and behavior, marketers can predict which changes might be coming down the pipeline, but also what their target audience is looking for when logging in. Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts.

Media 89

Media Audience Ad Tech Video Ads 89

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable.

Audience 68

Audience Marketing Video Ads Entertainment 68

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Single Grain

JULY 19, 2023

Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. This ensures you’re putting your ad dollars toward the most popular channels. Keep in mind that your audience may be more active on other platforms, so always dedicate your ad spend to those channels.

Media 73

Media Advertising A/B Testing Education 73

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. 7 display ads that grab attention early Okay, so we know that we only have a few seconds to hook our audience.

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

Martech Series

FEBRUARY 16, 2023

The expansion of our relationship with SpringServe will allow us to leverage the proven Tiles technology to enable advertisers to deliver innovative and contextually relevant content and messaging to engaged audiences where they’re watching,” said James Collins, SVP Media, at Rakuten Advertising.

Advertising 98

Advertising Video Ads Audience MarTech 98