Karola Karlson

JANUARY 2, 2023

In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. Facebook Saved Audiences.

Ad Targeting

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience

MNTN

SEPTEMBER 11, 2023

It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. Audience Name: Millennials Audience Provider: Datalogix Why they’re valuable: Millennials spend the most on Halloween (on average $255) compared to their generational counterparts.

Audience

Martech Series

JANUARY 29, 2023

. “The fact that consumers who use a Safari browser on an iPhone or any other Apple device cannot be identified through a third-party cookie is a real problem for marketers regarding ad personalization and retargeting,” said Steve White, CEO of Clarivoy. Clarivoy is offering a special promotion at NADA 2023.

Retargeting

RevX

FEBRUARY 6, 2022

Statistics also suggest that in 2023, mobile apps will generate a whopping over $935 billion in revenue through paid downloads and in-app advertising. This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back.

Retargeting

MNTN

NOVEMBER 21, 2022

If 2023 is any indication, all signs (and data) point to up. As they say, how you ring in the new year sets the tune for the rest of the year—and so, in this article we’ll cover how to set your campaigns up for success in 2023 and beyond. . 2023’s New Year’s Resolution Theme: Healthy, Wealthy, Wise.

Retargeting

Basis

DECEMBER 5, 2022

As competition soars, education providers (both traditional and emerging) must be bolder and more innovative when looking to connect with prospective students in 2023. And where better to start than TikTok , the social app of the moment and a favorite tool of Gen Z (a crucial audience segment for this industry)?

Education

Single Grain

APRIL 3, 2023

Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5 hours daily So it’s vital that brands realize this reality and do their best to adapt their marketing efforts to meet their audiences where they are.

Media

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. There is room for improvement.

Agency

Basis

DECEMBER 5, 2022

Second, robust retargeting strategies will be key. To take advantage of these movements and accelerate into a position of strength, advertisers should focus on implementing powerful, future-proof audience segmentation strategies that will empower them to target engaged consumers effectively.

Marketing

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. You’ll need to evaluate your target audience thoroughly when deciding which platforms are most ideal for you to position your brand. Explain why it’s useful, not just what it does.

Advertising

Martech

DECEMBER 14, 2022

Since new vs. returning user metrics are entirely dependent on this matter, this element is a major consideration for brands looking to: Strengthen both advertising and audience management. Do you want to retarget customers who spent more than $1,000 and have not returned to the website in the past 28 days? Increase security.

First-Party Cookies

Martech Series

MARCH 2, 2023

It’s a critical best practice to OWN – and KNOW – your audience. Don’t depend on a checkbox in Facebook, Google, or a DSP where you have no idea who is behind the audience or what they do – or even where the data is coming from. Another best practice – tend to your data. Have a quick listen here !

MarTech

MNTN

AUGUST 25, 2023

According to a recent survey from both Digiday and MNTN, 2023 research reveals that brands are shifting budgets to CTV in new ways, and they’re making strides to solve the challenges of inventory fragmentation. For example, purpose-built creative geared toward a specific audience or objective can help reach that goal faster.

Retargeting

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video. Image: LinkedIn.

Brand Lift

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. is forecast to exceed $26 billion in 2023, up 27.2% Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023.

Retargeting

Single Grain

SEPTEMBER 22, 2022

Some lead gen software tools: Find emails from your target audience. To convert your cold audience into qualified leads, you need to know what they’re thinking, what they want and why they behave the way they do. Dive Deeper: Retargeting 101: Why It’s Essential for Any Marketing Funnel. Create surveys and polls.

A/B Testing

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Universal IDs and Device Graphs 2.

Cookies

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Audience

YieldBird

SEPTEMBER 29, 2023

Emerging Privacy-Focused Ad Technologies Companies in the advertising tech industry are working on privacy-friendly technologies to help advertisers connect with their desired audience without using third-party cookies. These solutions include Universal IDs, Privacy Sandbox APIs, and Seller Defined Audiences. What’s new in GAM?

Cookies

Single Grain

NOVEMBER 14, 2023

Updated November 2023. The lower entry barriers provided by these cost-effective ad networks means you can fine tune your advertising approach and identify what resonates best with your audience before going all-in with your PPC ads. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share.

Ad network

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. YoY increase in 2023 holiday spending ( 1 ). billion and a 3.8%

Marketing

Single Grain

MARCH 28, 2023

SaaS companies rely on online channels to reach their target audience, and pay-per-click advertising provides an effective way to drive traffic to their website or dedicated landing page and convert prospects into customers. Traditional companies may have a broader target audience. It should weave into your PPC value proposition.

ROI

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? They manage your business’s entire campaigning process to maximize your reach, such as targeting your audience, web designing, email follow-ups, lead generation, etc. Generating high-quality leads is crucial, but can be a real challenge. Why Choose Sculpt?

Agency

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars in 2023. billion USD. Techjury ) U.S.

Advertising

Single Grain

DECEMBER 8, 2023

Updated December 2023. Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. They can include images, videos or carousels. are based on your objective.

CPC

MNTN

DECEMBER 12, 2022

But how can your brand leverage this fast-evolving ad platform for success in 2023? The second dynamic is the perceived gaps in the platform’s ability to offer effective audience targeting and measurement. The post Why CTV is a Performance Priority For Brands in 2023 appeared first on MNTN.

A/B Testing

Single Grain

FEBRUARY 1, 2023

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. Check this out: Retargeting 101: Why It’s Essential for Any Marketing Funnel Landing Page Conversions Statistics Using visual content like videos or images on landing pages can improve conversions by 86%. About 51.3% of the clicks.

Conversion Rate

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience

Basis

APRIL 25, 2024

As a result, in 2023, 53% of buy-side ad investment decision-makers said they plan to increase their focus on placing ads with publishers using first-party data. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By

Brand Lift

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. Hyper personalization in digital campaigns is the ideal goal, and audience fragmentation seems to be its greatest challenger. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting.

MarTech

Digiday

DECEMBER 19, 2022

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. Working with Flowcode positions Skkn by Kim for connecting “with our consumers, driving purchases and measuring the impact of the campaign with real-time analytics,” Kardashian told Digiday.

Pop-Up

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent. Challenge Simon Pearce’s ROAS was declining YoY from January 2022 to January 2023.

ROI

illumin

MAY 22, 2024

Meta ended 2023 with strong user growth, in large part due to the momentum they’ve built with Instagram Reels. This growing user base has led to an 11% increase in ad revenues worldwide in 2023’s second quarter. Retargeting Another important feature of Meta ads is retargeting. billion worldwide active users.

Retargeting

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. According to Statista, in 2023, global spending on programmatic advertising reached $558 billion. Let’s look at some data to prove this point.

Advertising

Clearcode

SEPTEMBER 20, 2023

Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension. By automating the process, they enhance efficiency and precision in targeting the intended audience while managing costs effectively.

Demand Side Platform

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads