Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Nearly half of respondents (49%) indicated the performance of their company’s affiliate marketing channel grew during the e-commerce surge from 2020–2022.

Affiliates

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. Best Native Advertising Platform. Download the complete guide here. Flight Control by Clinch. Best Measurement Solution. Nano Interactive & Superbet.

A/B Testing

Exchange Wire

NOVEMBER 29, 2022

Yahoo and Taboola, a global leader in powering recommendations for the open web, today (November 29th, 2022) announced that they have entered into a 30-year, exclusive commercial agreement. Taboola will exclusively power native advertising across all of Yahoo’s digital properties [.].

Native Advertising

Martech Series

OCTOBER 31, 2022

As such, we are delighted to welcome [M]media to our platform and make available our combined inventory of quality content with highly engaged audiences to advertisers.”. Azerion will integrate [M]media’s display, video and native advertising capabilities, adding to its robust current offering in these areas.

Media

Lemonads

NOVEMBER 3, 2020

So, let’s deep dive to earn that engagement you are looking for by discovering one of the top programmatic push and native ad networks : RUNative Review: Ads, Company, Tips; Native Advertising; RUNative Review For Advertisers: Prices, Pros & Cons; RUNative Review For Publishers: Prices, Pros & Cons; RUNative Review Conclusions.

Native Advertising

Lemonads

AUGUST 18, 2020

Let’s go and dive deeply to earn that engagement you are looking for: Taboola Review : Ad Examples, Company, Tips; Native Advertising ; Taboola Review for Advertisers : Pricing, Pros & Cons; Taboola Review for Publishers : Pricing, Pros & Cons; Taboola Review Conclusions. What Is Native Advertising?

Native Advertising

Martech Series

AUGUST 3, 2022

Additionally, Digiday named AdAdapted the Best Native Advertising Platform in November 2021. The post AdAdapted Announces Continued Momentum and Growth in 2022 Led by New Office Opening in Denver appeared first on MarTech Series. It was recognized on Deloitte’s 2021 Technology Fast 500 and the Inc.

Native Advertising

Ad Monsters

JANUARY 5, 2024

Marketer interest in advertising on diverse-owned media sites is growing, but as a recent ANA survey highlights, diverse-owned media organizations aren’t seeing the money. Between 2021 and 2022, 56% of diverse media owners reported marketer interest in their properties, yet only 38% saw investment.

Media

Single Grain

AUGUST 24, 2022

Video advertising remains one of the most popular advertising forms to target internet users: 72% of people prefer accessing product info via video. Social media accounts for 33% of the total digital ad spend in 2022. 92% of Facebook’s total ad revenue comes from mobile advertising. Get My Free Marketing Plan .

Agency

Martech Series

SEPTEMBER 12, 2022

How have you been seeing the online advertising space evolve today and what near-term thoughts/predictions do you have for this space? Some last thoughts, on making the most of one’s martech/adtech to drive goals through 2022 and beyond?

MarTech

NewProgrammatic

MARCH 15, 2022

But if you think that you know exactly what search ads are, and that everything has been already said about search advertising in 2022, then you might wanna take a second to read through this article. The programmatic advertising landscape is constantly changing, and so is search advertising. Book a demo call. Let’s talk.

Search Advertising

Adtelligent

JULY 19, 2022

Along with paid search advertising, display advertising is one of the most used forms of online advertising. Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. As a result, programmatic advertising is expected to have nearly $524.31 Importance.

Advertising

Monetize More

JANUARY 18, 2023

This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

Advertising

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising

Digiday

JUNE 8, 2022

This Goldilocks paradox of CTV was a focal point during the “Virtual Forum: Shaping CTV Creative Management and Measurement in 2022” event that Digiday hosted on June 7. The fact that both traditional TV advertisers and digital-native advertisers alike can apply their respective legacy biases to CTV is, again, part of the promise of CTV.

Agency

Monetize More

AUGUST 2, 2022

The mobile advertising solutions network you use should use existing data to generate revenue for your app. They can do this by deploying header bidding, CPM flooring, native advertising, and determining the correct ad placement. You should also inquire if they have account managers to help you manage your ad space.

Ad network

Monetize More

JANUARY 20, 2023

AdTech Industry Outlook The decline in publisher ad revenue has been a worrying trend over the latter half of 2022, with month-over-month drops becoming increasingly prevalent. This trend is a reflection of the broader economic climate, as 2022 was a challenging year for the economy as a whole.

Native Advertising

Basis

NOVEMBER 7, 2023

All four of those play key roles throughout any campaign, with video in particular being largely considered a political advertiser’s best friend. Capitalizing on CTV for Political If 2022 was CTV’s political advertising breakout performance, then 2024 is set to be its star turn. Speaking of which.

Advertising

VideoWeek

JULY 18, 2022

Dentsu Cuts its Ad Spend Forecast for 2022 to 8.7 Dentsu has lowered its global ad spend forecast for 2022 down to 8.7 percent since January, as global economic conditions continue to dent the advertising market. Putting the Biggest Advertising Market on the Path to Net Zero, read on VideoWeek. percent, a drop of 0.4

Media

Monetize More

APRIL 5, 2023

Let’s say as an example on 15 Feb 2022 you received a spike in traffic of 50,000 visitors. If you discover that a large portion of the traffic you received on 15 Feb 2022 was from radically different geography like China while you get the most traffic from the United States, it could be the source of your invalid traffic.

Ad network

Digiday

DECEMBER 15, 2022

The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Best Use of Native Advertising/Sponsored Content. Cancer Research UK, A Million Ads and Mediacom – Race for Life.

Advertising

Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

Cookies

Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola’s advantage in the space is its reach to over 500M daily active users with first party data, 15,000 direct performance advertisers working with Taboola, and advanced AI technology.

Header Bidding

Digiday

JANUARY 5, 2023

A lot of us thought the 2022-23 upfront would set up for a monumental change for [the 2023-24 upfront cycle]. Some newer, digital-native advertisers are less willing to commit to the fixed, upper-funnel nature of an upfront deal. Once that need goes away, maybe you don’t need the upfront.”. The upfront undertow.

Agency

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding

Basis

OCTOBER 7, 2022

Let’s discuss three of the main formats to consider when building out a programmatic strategy: audio , video (this includes CTV ), and display (this includes interstitial and native advertising ). Use case: In 2022, nearly 84% of all US households will use a connected TV. in 2022, according to eMarketer.

Media

Lemonads

JUNE 19, 2020

Advertisers that can set up drone delivery should explore and monitor how well they perform and marketers should use this as a major point whenever it’s available. Voice Search It’s projected that by 2022, 55% of all homes in the US will have a smart speaker.

Native Advertising

Digiday

NOVEMBER 15, 2022

Altogether, the judges’ nominations in 2022 demonstrated that companies are experimenting with new ways to attract audiences. Best Multi-Channel Content Distribution Strategy Aspectus Group and Munich Re – integrated campaign MediaCom UK, Sky, Engine, SuperAwesome MG OMD x NCS – Summer 2022.

Advertising

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait

Digiday

MAY 2, 2023

Podcast Best Campaign Pivot Dreamscape Marketing LLC – Harmony Hills Best Community Building Campaign Duolingo – “Dear Duolingo” weekly advice column for language learners GoDaddy Rapyd and Known – Hack the Galaxy Sacramento Kings The Community of Blue Man Group TikTok – Cirque du Soleil Entertainment Group The Container (..)

Marketing

Digiday

OCTOBER 4, 2022

Overall, the work the judges nominated in 2022 demonstrated that tech companies are empowering advertisers and publishers to focus on new and established revenue streams while keeping the customer experience in focus. Slate allows brands to ensure their social content is on-brand and consistent across all channels and creators.

Viewability

Single Grain

MAY 24, 2023

Is the Largest Global Market Based on Mobile Advertising Spend ($165 Billion) ( Statista ) The United States continues to lead the global mobile advertising landscape, with an impressive $165 billion USD spent on app advertising in 2022. mobile audience.

Advertising

Single Grain

MAY 9, 2023

This is why native advertising accounted for 56% of ad spending in 2022. With native video ad campaigns, you can place these ads anywhere, such as YouTube, major social media channels, and even news websites. For example, native Facebook video ads can resemble a branded post, blending with organic content.

Video Ads

Automatad Inc.

FEBRUARY 29, 2024

According to the ad filtering report by Eyeo, the acceptable ads achieved an average adoption rate of 94% from Q1 2022 to Q2 2023. Use native ads According to the Association of Online Publishers (AOP), publishers need to show ads that are less annoying in the first place. Native advertising fits that criteria very well.

Ad Server

Brid.tv

DECEMBER 20, 2022

The table below shows average eCPMs (effective cost-per-mille) by country for iOS apps in 2022. Native Ads. Native advertisements blend into the rest of the content and don’t stand out as ads right away. There are many factors that go into determining the price of an in-app ad. However, we can still talk about averages.

Advertising

VideoWeek

DECEMBER 2, 2022

Elon Musk (@elonmusk) November 30, 2022. MiQ has unveiled its Advanced TV platform, allowing advertisers to run programmatic campaigns across all linear and digital channels from a single point of access. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Cedara Raises $2.7

Agency

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022.

Advertising