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Conductor raises $150M in funding

Martech

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The company also built a free hyper-advanced Chrome Extension to make all things SEO and content marketing smarter, better and faster directly from your browser.

SEO 106
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Guide to what you missed at the fall 2022 MarTech Conference

Martech

For the fall 2022 edition of the MarTech Conference, our theme was “Data. How testing can give your email marketing a conversions boost : Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”. Search marketing.

MarTech 119
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Why Big Brands Are Losing Online Market Share

Martech Series

Put simply, the brands falling behind online typically lack the SEO strategy and long-form content needed to effectively compete in Google. By focusing on overly promotional and interruptive content, many marketers try to force a conversion prematurely in the journey. SEO-driven content does just that.

Marketing 102
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Content marketing: What it is and why marketers should care

Martech

About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report. Most respondents said they planned to increase content budgets and hire more content talent in 2022. a sale, new customer, conversion, etc.). But this is changing.

Marketing 131
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Only 28% of B2B content marketers report having the technology they need

Martech

Dig deeper: How to measure content marketing ROI and ROE. Spending on virtual events decreased to 25% in 2022 from 33% in 2021. Other findings of interest from the report: 46% said one person or group was responsible for all types of content in their organization – advertising, brochures, thought leadership, SEO content, etc.

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How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

Lemonads

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Even with popular types of advertising like email and SEO, you can track how you used your budget but you don’t get a set number of leads from the money you invest.

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Why we care about performance marketing

Martech

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach.