Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Lemonads

OCTOBER 18, 2020

Push advertising has become a staple in the affiliate world because it is used by thousands of affiliates to connect with audiences around the globe There’s no denying that push notifications are here to stay, but there are dozens or even hundreds of traffic sources you can work with. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network CPC Affiliates CPA 52

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Lemonads

SEPTEMBER 18, 2020

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper AI , tracks the behavioral pattern of visitors on different websites, serving the best advertisements, increasing users engagement!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Karola Karlson

JANUARY 16, 2021

How much does it cost to advertise on Instagram? If you’re reading this article, you’re probably a marketer looking to advertise on Instagram. However, there are a few benchmarks that give you at least a little bit more insight into Instagram advertising cost. How Much Does it Cost to Advertise on Instagram?

CPC 52

CPC ROI CPM Conversion 52

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. These data points are heavily influenced by seasonal advertising spend — the times of year in which consumer activity fluctuates cyclically, and when companies are more (or less) likely to deploy their fiscally-planned advertising budgets.

Fill rate 115

Fill rate CPM Advertising Retail 115

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. This ad network specializes in monetizing all types of mobile traffic, making it a superb choice for mobile publishers, app developers, and advertisers who want to promote products to these users.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Digiday

SEPTEMBER 1, 2022

But the buyers Digiday reached, who spoke on condition of anonymity to speak freely, were shocked at some of what Netflix is asking for — namely a $65 CPM that’s higher than last year’s Super Bowl, along with a lack of third-party measurement and very humble growth expectations. We want to advertise on Netflix,” the buyer added. “It’s

CPM 92

CPM Ad Server Video Ads Brand Awareness 92

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. For publishers, the major concern is whether their CPMs will tank. The CPM does not falter. Specifically for food & drink, tech, insurance, and telecom advertiser verticals. .

Cookies 97

Cookies CPM Food Ad Tech 97

Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021.

CPC 52

CPC CPM Click Through Rate Audience 52

Lemonads

JUNE 22, 2021

Our RevContent Review will not only uncover the potential of its advertising platform with features, tips and prices but you’ll be fully covered with targeted personalized information for advertisers and publishers ! So, let’s see what native advertising truly means. What Is Native Advertising? Extraordinary, right?

Ad network 52

Ad network Native Advertising Advertising Pop-Up 52

Karola Karlson

MAY 11, 2021

Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) However, you can click on the “Columns: Performance” menu to customize your advertising report. Facebook advertising ROAS.

CPA 52

CPA Conversion Rate CPM CPC 52

Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Single Grain

JULY 16, 2021

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. For some, TikTok has been the answer to their prayers. How to Create a TikTok Ads Campaign.

CPM 133

CPM Audience Conversion CPC 133

Digiday

FEBRUARY 1, 2023

Streaming Video The Q4 scatter market for video, including streamers, was quite soft, which enabled advertisers to access more premium inventory than they historically could afford, noted Tinuiti’s Taylor. For the advertisers who are looking to pick that stuff up, it’s actually a really good opportunity to get into these spaces.”

CPC 72

CPC CPM Impressions Ad Click 72

Digital Turbine

AUGUST 31, 2022

While mobile app users are tightening their belts,advertisers are pushing even harder to get those users to selectively spend with them. Cue increasing advertiser budgets to soften that blow – the IAA market is expected to reach $343.5 Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027.

Fill rate 98

Fill rate CPM Audience Advertising 98

Digiday

JANUARY 31, 2023

Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan.

CPM 69

CPM Impressions Media Ad Inventory 69

Lemonads

DECEMBER 20, 2020

Why the ultimate guide to google ads for 2021? And… Google Ads Numbers So let’s discover how to advertise on Google and how to optimize your campaigns to achieve the best results with your ads! If you’re considering investing in ads to reach a target audience, with over 259 million visitors and 4.8 Create your free Google Ads Account!

Pop-Up 52

Pop-Up SEO Audience Video Ads 52

Lemonads

NOVEMBER 12, 2020

We recommend that you follow the recommendations of the IAB for Use of Pop-Up Advertisements. These include: Disruption-Free Experiences Pop-up ads were once the most popular type of pop advertising. For advertisers and media buyers, pop-unders are a great option to build up a list of quality leads at an affordable price.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. What in the World Is Programmatic Ad Buying? How Does Programmatic Ad Buying Work?

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If But they remain on the expensive side themselves, with the buyer estimating a CPM of between $50-70 for a marquee position in their pre-movie rafts of content, ads and trailers.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Paleo AdTech

JUNE 27, 2024

Adam Singolda is the Founder and CEO of Taboola , a performance-focused advertising company he started in 2007 after spending seven years as a cryptological engineer in the Israeli Defense Forces. billion (and growing nicely ), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching 600M daily users.

CPC 75

CPC CPM Entertainment Ad network 75

Lemonads

FEBRUARY 7, 2021

Using Facebook, Instagram, TikTok, YouTube, and Other Networks in Your Campaigns Affiliates play a crucial role in the marketing industry because they relieve pressure from advertisers while allowing these companies to find new clients. That said, marketers have to monitor their audiences and find the best channels to promote their offers.

Affiliates 52

Affiliates Media Marketing Conversion Rate 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. 8 Tips for Successful Mobile Video Advertising. Book My Free Marketing Consultation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The key hits: IAC’s Dotdash Meredith saw an 18% decrease in its pro forma digital revenue in June 2022 compared to June 2021.

Media 68

Media Cookies CPM Pop-Up 68

Mediavine

JANUARY 6, 2022

For those who missed the 2021 edition , this calendar gives us an opportunity to look back at prior years’ data to predict when we can expect the highest earning days of this year, as well as when earnings might be underwhelming. We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day.

Fill rate 52

Fill rate CPM Advertising Audience 52

Ad Monsters

JANUARY 11, 2023

Audio advertising is really taking off in the US. In Q4 2021, 18% of US podcast and music streaming listeners discovered new products/ brands via podcasts. A quarter of media experts are expected to prioritize investments in smart speakers as they are the new, shiny object for advertising.

Entertainment 98

Entertainment CPM Audience Media 98

Digiday

SEPTEMBER 7, 2022

At the start of summer, questions loomed around Netflix’s advertising plans, streaming’s audience hold and how the economic headwinds at the time would affect the landscape. Amid streaming’s subscriber growth deceleration in 2021, streaming’s share of TV watch time stagnated. Streaming steals viewership but subscription growth slows.

CPM 69

CPM Video Ads Affiliates Agency 69

Digiday

OCTOBER 4, 2022

Meta is rolling out several new types of ads this month to win more of advertisers’ digital video marketing budgets away from competitors and to hit online shoppers ahead of the holiday season. Creators will be able to have some say over which advertisers can be featured on their profiles.

Machine Learning 83

Machine Learning CPM Conversion Media 83

Digiday

APRIL 9, 2023

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. But there isn’t a one-size fits all approach to advertising on the short-form video app, according to five agencies that spoke to Digiday. billion in 2023. billion in 2023.

Agency 95

Agency Media CPM CPC 95

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. The Network Advertising Initiative (NAI) has implemented a new set of standards for location data companies. Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

Ad Monsters

DECEMBER 21, 2023

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. If you see an ad tech term and are still thinking, WTF?!!! This is the place for you.

Header Bidding 62

Header Bidding Viewability Impressions CPM 62

Digiday

MARCH 28, 2023

This week’s Future of TV Briefing looks at the preliminary discussions TV networks are holding about whether to credit advertisers’ programmatic spending throughout the year toward the upfront commitments made this summer. But advertisers’ programmatic spending did not really figure into their upfront deals. “We

CPM 72

CPM Agency Advertising Conversion 72

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. It helps you do more with your advertising dollars and increase efficiency by reallocating spend to the most effective channels. Measuring ROI from marketing and advertising initiatives.

Marketing 134

Marketing CPL Machine Learning CPC 134

VideoWeek

SEPTEMBER 2, 2022

In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Advertising Slowdown Leads to Cutbacks at Snap. German Regulator Highlights Google’s Dominance in Non-Search Advertising.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

Ad Monsters

APRIL 13, 2023

The volume of scams is up 30% over 2021 and is 70% higher than it was in 2020. From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. In February, the FTC reported that U.S. consumers lost $8.8

Clickbait 98

Clickbait A/B Testing Impressions CPM 98