Lemonads

OCTOBER 6, 2020

Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Lemonads

AUGUST 5, 2020

Outbrain Pros for Publishers: Promoting your Brand by Building Awareness Large Reach and Volume Drive performance goals Solutions: Video, Smartfeed , optimization engine, and native Ad server Cost-effective compared to Google and Facebook Amazing Native Ads Simple to use Outbrain ’ s solutions for publishers are the following: Video : engage your audience (..)

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. In 2021, the telco explored spinning Teads off via an IPO, but the listing plans were abandoned. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech Series

JUNE 21, 2022

The Investment accompanies an expansion of the valuable partnership between a leading ad tech platform and a leading operating system and streaming platform to collectively offer a better advertising experience across CTV.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Digiday

SEPTEMBER 1, 2022

1 rolls around, buyers are already speculating about what Microsoft’s role will actually be: integrating its ad server, making Netflix’s inventory available, or will it make full (and exclusive) use of its Xandr assets — mimicking a walled garden? For instance, once Nov. One buyer thinks its role will remain back-office only. “On

CPM 90

CPM Ad Server Video Ads Brand Awareness 90

Digiday

NOVEMBER 16, 2022

While it may be true that the stock price of every ad tech company on the public markets — including those that predate the ‘ class of 2021 ’ — is down from the highs of last year, the recently disclosed earnings denote mixed fortunes. million for the period, albeit a more modest rise of 11%. million), and 28% ($101.3

Marketing 71

Marketing Ad Tech Demand Side Platform Ad Server 71

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Combined with desktop, mobile display, and video ad serving impressions reporting, the capability provides marketers a full omnichannel view of their media investment. We have worked hard to introduce and achieve MRC accreditation for fully-integrated ad serving and verification reporting.

Ad Server 52

Ad Server Impressions Viewability Banner 52

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL. million, and Amobee last year for $239 million.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

VideoWeek

AUGUST 7, 2024

In 2021, those payments totalled more than $26 billion. In 2021, Apple conducted a study into the relevance of search results. ” And where the outcomes of the search case remain to be seen, Allibhai notes that the ad tech suit is more “cut and dry” in terms of the proposed remedies.

Ad Tech 64

Ad Tech Ad Server Manufacturing Search Advertising 64

Digiday

MARCH 28, 2023

After the Dotdash Meredith merger closed in December 2021, the company expected the product integration to be completed by summer 2022. Another complicating factor was reconciling the publications’ integrations with Google’s publisher ad server, Google Ad Manager. And it took longer. It’s still in the works.

Food 74

Food Ad Server Entertainment Ad Tech 74

Unruly

FEBRUARY 9, 2022

As you’ve likely heard, our parent company – Tremor International – acquired the advanced global video ad server and media management platform Spearad back in October 2021.

Ad Server 52

Ad Server Ad Tech Video Ads Advertising 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Digiday

JANUARY 20, 2023

One source, who cited direct conversations with leadership of Google advertising operations, claimed such discussions openly took place on the sidelines of this year’s Consumer Electronics Show , and that cutbacks would focus on inefficiencies, especially surpluses emanating from its 2021 hiring spree.

Demand Side Platform 74

Demand Side Platform Ad Server Electronics Media 74

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale. ”

Ad Tech 71

Ad Tech Demand Side Platform Ad Server Food 71

Automatad Inc.

MAY 9, 2023

They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video Ad Server: The video ad server is used by publishers to help with video ad serving, ad management, campaign management, ad trafficking, reporting, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Paleo AdTech

DECEMBER 10, 2023

John is President at Mediaocean and former CEO of Flashtalking, which Mediaocean acquired in 2021 for a reported $500 million. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ). Did those banner ads on Hotwired.com seem revolutionary or just a gimmick? “G.M.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Clearcode

OCTOBER 21, 2024

On January 7, 2021, the British Competition and Markets Authority (CMA) launched an investigation into Google’s project to prevent Google from gaining a dominant position in the AdTech market. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Digiday

NOVEMBER 28, 2022

So here it is, the perennial reality check on how (and how not) marketers are using in-house teams to exert more control over how their ad dollars are spent. On the surface, not much seems to have changed since Digiday’s last recap (which we published in April 2021).

Advertising 69

Advertising Media Demand Side Platform Ad Server 69

Digiday

FEBRUARY 14, 2023

Since its launch in December 2021, PinkNews has published 70 episodes, amassed 500,000 subscribers and reached 50 million unique users. This program incorporated new technologies and brought in elevated production components, including an indoor drone camera, and drove the highest viewership days for TODAY All Day in 2021.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Digiday

APRIL 11, 2023

” For some, Magnite is in a unique position to make such a move given its 2021 purchase of CTV ad server company Springserve , as this enables media agencies to connect directly to Magnite via server-side ad insertion.

Ad Tech 69

Ad Tech Ad Server Agency Media 69

SpotX

MAY 6, 2021

Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of over-the-top (OTT) services — apply data and technology to modernise linear TV. So how can the major players in the industry ensure they are ready to maximise the addressable opportunity in 2021?

Demand Side Platform 52

Demand Side Platform Ad Server Data Management Platform Manufacturing 52

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2021: Google Chrome announced that it will delay shutting off support for third-party cookies to 2023. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

VideoWeek

OCTOBER 24, 2022

This is why I could not be more excited to be joining Publica, a market leading CTV ad server that enables streaming publishers to build ad pods that can offer TV ad buyers the same types of targeting and controls available within traditional linear, but with all of the additional targeting now supported by digital and the OpenRTB ecosystem.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Brid.tv

OCTOBER 24, 2022

According to 2021 research by Kevel , 70% of U.S. publishers use header bidding to increase video ad revenue. That’s why having access to header bidding analytics is essential to maximizing ad yield. Bidder latency denotes the time a particular bidder takes to respond to a bid request by the ad server.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Ad Monsters

DECEMBER 21, 2023

Despite the widespread commitments to carbon neutrality by major tech firms and brands in 2021, putting these commitments into action has proved challenging. Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers.

Header Bidding 66

Header Bidding Viewability Impressions CPM 66

VideoWeek

JANUARY 31, 2023

But The Ozone Project, a publisher ad alliance based out of the UK, has nonetheless started pushing out attention metrics to all advertisers as standard. ” Ozone steps in here by normalising supply of inventory across each publisher and their varied video players, ad servers, and the other nuances which separate their video offerings.

Advertising 52

Advertising Real Estate Impressions Ad Server 52

VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. in 2021,” the company said in a filing with the US Securities and Exchange Commission.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Paleo AdTech

MAY 24, 2023

John is President at Mediaocean and former CEO of Flashtalking, which Mediaocean acquired in 2021 for a reported $500 million. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ). Did those banner ads on Hotwired.com seem revolutionary or just a gimmick? “G.M.

Media 40

Media Click Through Rate Rich Media Ad Server 40

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

OCTOBER 27, 2020

These are important indicators of sustained growth that you can bank on not just during the holiday spike in Q4, but also in Q1 2021 when spending otherwise tends to go down. How often do they win auctions in your ad server? How often does the bidder return a fill or what percentage of impressions do they bid on?

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Automatad Inc.

JANUARY 23, 2024

The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. The advertisers return the bid, SSP scores the bids and returns the winning ad to the ad server, and then it is rendered on the website.

Audience 52

Audience Cookies Ad Server Viewability 52

Clearcode

SEPTEMBER 7, 2022

In 2021, CLICKON found that 32% of surveyed UK brands want to be carbon neutral by the end of 2023. Besides greenwashing, some advertisers show their ads on video clips that promote climate misinformation on purpose, meaning that they are helping fund the content creators that produce this misinformation.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

VideoWeek

JANUARY 27, 2023

The past few years we have been focused on building a complete, proprietary ad server for the entire Walt Disney Company,” said Disney Media and Entertainment Distribution CTO Aaron LaBerge. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

Ad Tech 59

Ad Tech Media Agency Ad Server 59