Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: Mashable. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

InMobi

MARCH 23, 2021

This rate was measured off over 350 billion impressions in 2020, and includes app-first channels like in-app video, in-app display and connected television. InMobi has long been committed to fighting mobile ad fraud and championing a clean and open programmatic landscape.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JANUARY 31, 2020

You can easily discover the difference between your and your competitors' ad strategies. Related Content: 10 PPC Trends You Can’t Ignore in 2020. The Best Paid and Organic Search Channels for 2020. Growth Hacking Tactics to Get 10M Users in 3 Years (Without Paid Ads). 2) Google Ads Editor. Impression shares.

Media 127

Media Marketing Machine Learning SEO 127

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S. Final note for the readers!

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

SODP

JUNE 27, 2023

Key metrics such as impressions, clicks, conversions and return on investment (ROI) serve as vital indicators for assessing campaign success. Cybercriminals or bots can exploit vulnerabilities, creating fake impressions, click farms and non-human traffic and jeopardizing ad budgets and eroding ROI in the process.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

AUGUST 20, 2020

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. Attribution and iOS 14 That brings us to the last piece of the puzzle - attribution.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network. Desktop ad fraud attacks are usually performed using more rudimentary tactics.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020. Yahoo owns ConnectID. What does it do?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. The thing is, without users’ implicit consent to see advertising, ads monetization doesn’t work. And yet, all is not rosy on the monetization front.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Monetize More

OCTOBER 6, 2022

Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? Rewarded video ads are pretty self-explanatory. Google AdMob eCPMs value: $13.5.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

VideoWeek

JUNE 10, 2022

Musk Calls Out YouTube Scam Ads. Elon Musk called YouTube “nonstop scam ads” this week, drawing attention to the platform’s lack of fraud protections for users; Insider said in 2020 alone the company was the subject of at least 18 lawsuits involving cryptocurrency scams. million in losses in 2020.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Now there are a couple of additional considerations to keep in mind for CTV and mobile app inventory. For CTV : claim your CTV app location id and map the ad unit specifically to that CTV app location. The numbers below speak for themselves.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

VideoWeek

AUGUST 18, 2023

“Personalised advertising has never been allowed on YouTube Kids, and in January 2020 we expanded this to anyone watching “made for kids” content on YouTube, regardless of their age. Salon says that doing so has allowed it more control over pricing of its inventory, helping to raise CPMs, while also cutting down on ad tech fees.

Ad Tech 52

Ad Tech Audience Agency Media 52

InMobi

DECEMBER 13, 2019

Does it all fall off a cliff in 2020? There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020.

Advertising 52

Advertising Banner Marketing Rich Media 52