Digital Turbine

JUNE 19, 2023

Retain Customers Mobile ads can also be used to promote limited time offers, loyalty programs, new products, and more as clear calls to action. Embracing a mobile-first strategy has the ability to cultivate loyal customers and drive business growth at any part of the funnel. Want to learn more mobile strategies to build brand?

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

Brid.tv

DECEMBER 2, 2022

billion mobile internet users worldwide, and this number is predicted to keep growing year by year. With so much traffic, it is no wonder that mobile ads have such great monetization potential. Are you planning to turn your app or mobile-friendly website into a source of revenue? Mobile Display Ads.

Mobile Ads 60

Mobile Ads Video Ads Banner Rich Media 60

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides.

Geo targeting 104

Geo targeting Advertising Click Through Rate Mobile Ads 104

InMobi

JANUARY 21, 2014

Here are some of the global highlights: Overall, the volume of impressions in Q4 2013 was up, globally, significantly on the InMobi network since the previous quarter. Of the growth, in-application ads contributed to 53% of mobile ad impressions. Apple contributed to 27% of impressions, down 0.8%

Impressions 52

Impressions Mobile Ads Marketing Manufacturing 52

PubMatic

MAY 25, 2022

For example, in a sample from 2021, PubMatic found that CPMs for impressions where IDFA was present were 240 percent higher than other impressions. Meanwhile, there are a variety of other data points that advertisers can use to better understand non-IDFA impressions and take advantage of this price disparity.

Mobile Ads 57

Mobile Ads Impressions Audience Media 57

Digiday

MARCH 23, 2023

As vendors like ironSource develop hybrid solutions — the company has introduced one called LevelPlay — the goal is to combine SDK functionalities, connect advertisers with multiple ad networks and maximize campaign effectiveness across inventory in the broader ecosystem. Now you can run this in combination with the waterfall.”

Mobile Ads 61

Mobile Ads Fill rate Ad network Impressions 61

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

Lemonads

MAY 4, 2020

Not only this, but 89% of these users will likely recommend a company after having a positive experience with that brand on a mobile device. Needless to say, optimizing your mobile ads has become an essential part of any digital marketing campaign. What Makes Mobile Ads Special?

Mobile Ads 52

Mobile Ads Affiliates CPA Conversion 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: Mashable. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

AUGUST 14, 2018

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as much as 80 percent of their ad budgets on mobile to fraud.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

InMobi

OCTOBER 29, 2014

Here are some of the global highlights: Overall, in Q3 2014, the volume of impressions on the InMobi network was up globally compared to the previous quarter. This growth was driven by in-app ads that contributed 80.0 percent of mobile ad impressions. Nokia’s share of impression has declined considerably by 9.0%

Impressions 52

Impressions Manufacturing Mobile Ads Advertising 52

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Monetize More

JULY 8, 2022

This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Ad Colony

JUNE 2, 2022

They wanted to make an impression on their target audience, utilizing two different ad models in Qatar and UAE. More Cravings by Marriott Bonvoy invited the audiences to discover all the festive opportunities and have a memorable experience through AdColony’s mobile expertise. Overall, the ad reached more than 1.4

Impressions 79

Impressions Audience Food Mobile Ads 79

The Ad Tech Blog

APRIL 28, 2024

Advertisers can use blockchain to track ad impressions and user engagement in real-time, ensuring that data is not manipulated. Integration with AI: Blockchain will increasingly be integrated with AI to provide more personalized and secure ad experiences.

Advertising 130

Advertising GDPR Mobile Ads Education 130

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. The main drawback of PSA holdouts is that someone has to pay for that PSA ad to be served. Random Suppressed Groups.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Basis

MARCH 22, 2023

Section 2: CTV Impacts Tactic and Devices; Programmatic Advertising Ceded Some Dominance to Direct Buys Direct buying surged in 2022 at the cost of programmatic buying while social ads see consistent decline. Programmatic ad buying on CTV grew by more than 60% in percentage of impression share and percentage of spend share from 2020 to 2022.

Advertising 74

Advertising Impressions CPM Cookies 74

Martech Series

OCTOBER 12, 2022

higher for the same ads viewed in the big screen “TV” environment compared to the “mobile digital” environment. Furthermore, when a TV ad preceded these types of digital ads, both purchase intent and unaided recall were better than two digital mobile ads alone. The results revealed that unaided recall was 2.2x

Advertising 83

Advertising Mobile Ads MarTech Impressions 83

Paleo AdTech

DECEMBER 10, 2023

AltaVista displayed banner ads linked to keywords entered by the searcher After the crash, Mike relocated back to NYC and met with a couple of Israeli co-founders of Quigo, which they pitched to him as “the world’s best web crawler.”

Banner 52

Banner Mobile Ads Viewability Ad network 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

SEPTEMBER 28, 2022

The more ads there are, the more likely users will be overwhelmed by them and click out of your site. However, not enough ads can also result in less revenue for you since fewer advertisements mean fewer ad impressions and fewer clicks from users. Mobile Ad Density. Use MonetizeMore’s Ad Stacking report. .

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

Paleo AdTech

DECEMBER 10, 2023

BlueLithium was founded by a controversial serial entrepreneur and had an impressive growth streak starting in 2003, bringing together multiple publishers to provide efficient, scaled buys for larger advertisers. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. ”

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

RevX

NOVEMBER 7, 2022

A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. What is an Affiliate Network or a No-SDK Ad Network?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

Ad Monsters

FEBRUARY 20, 2024

For instance: Essential Event-Based Metrics: Temporary support for essential event-based impression and click counting is followed by a shift to aggregated reporting, hindering bid loss analysis and complicating revenue reconciliation and troubleshooting.

Cookies 95

Cookies Ad Exchange Mobile Ads Audience 95

AdvertiseMint

JANUARY 8, 2024

Using striking images and videos in your Facebook ad campaign captivates the audience’s attention. Hence, it’s easier for businesses to convey their messages and leave a lasting impression by posting on their Facebook page. Facebook users can set ad budgets that align with their financial goals. Diverse ad formats.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

AdvertiseMint

NOVEMBER 7, 2023

They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Paleo AdTech

APRIL 18, 2023

AltaVista displayed banner ads linked to keywords entered by the searcher After the crash, Mike relocated back to NYC and met with a couple of Israeli co-founders of Quigo, which they pitched to him as “the world’s best web crawler.”

Banner 52

Banner Mobile Ads Viewability Ad network 52

YieldBird

SEPTEMBER 25, 2023

In the digital advertising industry, a viewability rate of 70% means that 70% of the served ad impressions meet the viewability criteria, which typically involves having at least 50% of the ad’s pixels in view for a specified duration (e.g., one second for display ads, two seconds for video ads).

Viewability 52

Viewability Banner Impressions Video Ads 52

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. The main drawback of PSA holdouts is that someone has to pay for that PSA ad to be served. Random Suppressed Groups.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52