AdExchanger

OCTOBER 12, 2022

The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared to the 2020 presidential cycle. Almost all marketers love CTV for the granular audience buying it supports, but CTV wouldn’t have the political clout it has today if not for the media’s roots in legacy television.

Advertising 105

Advertising Audience Marketing Affiliates 105

Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48

Marketing 110

Marketing Affiliates Finance Education 110

Lemonads

MARCH 13, 2020

A zest of freshness and full of savoir-faire in the spicy industry of affiliate marketing. By changing its name to lemonads , the Swiss Group, specialized in monetization and digital performance is taking on a brand new dimension in its ambition to become the future reference of affiliate marketing.

Affiliates 52

Affiliates Food Conversion Marketing 52

Lemonads

OCTOBER 22, 2020

For this issue of Vertical of the Month, we’ll shine a light on the clairvoyance industry, give readers a summary of how it’s fared so far in 2020, and share tips to create better clairvoyance campaigns. With this in mind, you still have to work on developing engaging materials that instill confidence in your audience.

Affiliates 52

Affiliates Non-Profit Audience Pop-Up 52

Single Grain

APRIL 22, 2021

Diversify your revenue streams by promoting affiliate products. Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t.

Affiliates 98

Affiliates Marketing SEO Audience 98

Lemonads

JULY 20, 2020

But, this vertical has been a favorite for affiliates since the early 2000s, so succeeding in this competitive space is challenging at best. Having a deep understanding of video game culture, current consumer trends, and the devices used can help you build a stellar affiliate gaming campaign. Today, there are close to 2.6

Affiliates 52

Affiliates CPA Entertainment Marketing 52

Lemonads

MARCH 16, 2020

If you are a newcomer in affiliate marketing , finding a reputable CPA network that has a solid selection of offers, pays out commission on time and has knowledgeable staff that will help you sustain and grow your online business can be tricky. What is Affiliate Marketing? You can get paid quickly.

CPA 52

CPA Affiliates Conversion eCommerce 52

Lemonads

JANUARY 24, 2022

As affiliate marketing becomes mainstream, and affiliate programs multiply, it is difficult to know where to start. Affiliate marketing is a wonderful way of developing a parallel stream of income from wherever you are, with a laptop and wifi. What is Affiliate Marketing? The key in all this process is affiliate links.

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

Digiday

JULY 3, 2022

Still, indicators of pages being torn from the spring and summer 2020 playbook to be played back two years later could start to show, like the layoffs that occurred of 1.7% Similar on the Complex side, when the pandemic first hit in 2020, Complex was a big video business [with its] shows and studio. of its staff back in March.

Audience 66

Audience Retail Affiliates Conversion 66

Paleo AdTech

APRIL 25, 2023

Using the IPO cash, ValueClick then swept up a number of affiliate and other networks including Commission Junction and ClickAgents. (It Pubmatic IPO’d in 2020, and Jeff recently transitioned to a strategic advisory role with the company. ValueClick managed to go public in early 2000, just before the crash.

CPC 105

CPC CPM Ad network CPA 105

Lemonads

JULY 30, 2020

New ad formats are developed every year, but not many of them have changed the affiliate landscape like push notifications. Now a favorite among affiliates , push notifications are among the most exciting ads you can run because they allow you to communicate with consumers like never before. What Are Push Notifications?

Affiliates 52

Affiliates A/B Testing Conversion Rate Audience 52

Digiday

SEPTEMBER 13, 2022

We saw that in spring 2020 [and] we’ve been seeing that over summer 2022. In spring 2020 everyone started working from home, those companies got rid of their office spaces to save on costs and now they’ve had some candidates that they’ve offered positions to [not accept the job]. . How Buzzfeed Inc.’s

Media 61

Media Affiliates Cookies Retail 61

Martech

OCTOBER 29, 2021

You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Yet some may.”.

Account-Based Advertising 108

Account-Based Advertising GDPR MarTech Audience 108

NewProgrammatic

JANUARY 26, 2022

Affiliate World Global. Affiliate World Global is the official offline meeting place for affiliate marketers from all over the world. This edition of the Affiliate World conference will actually combine two previously canceled events – Affiliate World Europe 2021 and Affiliate World Asia 2021.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Lemonads

JANUARY 18, 2021

At this point, it’s safe to assume that everyone in the affiliate world knows what native ads are and why they’re awesome. With that said, only a small percentage of affiliates that employ this powerful ad format has developed the ability to use it at its max potential.

Affiliates 52

Affiliates Native Advertising Ad network Advertising 52

InMobi

OCTOBER 30, 2021

This article first appeared on The Drum Over 93% of consumers in Southeast Asia plan to leverage online channels for their shopping this year, with 24% planning to spend more online than in 2020. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections.

Affiliates 52

Affiliates ROI Audience Marketing 52

Digiday

NOVEMBER 17, 2022

We’re trying to fill our boots as much as we can this year to then deploy some of the capital that we already have next year in order to continue to build the affiliate side of the business as well as subscriptions and some of the other areas we’re across so that we come out of this period with a set of revenue streams that are complementary.”.

Media 58

Media Affiliates Non-Profit Audience 58

Paleo AdTech

DECEMBER 10, 2023

Using the IPO cash, ValueClick then swept up a number of affiliate and other networks including Commission Junction and ClickAgents. (It Pubmatic IPO’d in 2020, and Jeff recently transitioned to a strategic advisory role with the company. ValueClick managed to go public in early 2000, just before the crash.

CPC 52

CPC CPM Ad network CPA 52

Digiday

AUGUST 29, 2022

Even earlier this month, casino and gambling operator Penn Entertainment (formerly Penn National Gaming) acquired the remaining 50% of Barstool Sports for $325 million, after first acquiring a 36% stake in the company in 2020. The majority of our revenue still [comes from] the affiliate model. increase from the previous quarter.

Affiliates 67

Affiliates CPA Media Conversion 67

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? The e-commerce industry is expected to generate more than 2.2

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

AdvertiseMint

JULY 5, 2023

TikTok Creator Fund TikTok started Creator Fund in 2020 to encourage and reward creators for doing their best in creating engaging videos. Live stream on TikTok Live streams are a great way to be with your audience in real-time, but did you know you can make money by going live on TikTok? Easy peasy! That’s neat!

Affiliates 52

Affiliates Pop-Up Audience Shipping 52

Lemonads

JUNE 6, 2021

Yes, we know it wasn't a billion-dollar company before COTY bought it (as we were told), but it was worth a couple hundred million dollars at least, as Forbes confirmed in June 2020. Brands reach out to influencers that have an interesting audience for their products or services. However things went, it doesn't matter.

Marketing 52

Marketing Affiliates Fashion Audience 52

Martech Series

JULY 5, 2022

I transitioned out of the agency world into SaaS in January 2020, starting out as Postclick’s COO. A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. Being CEO at Postclick has been a rewarding experience.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Lemonads

OCTOBER 26, 2020

In addition to learning about the latest marketing trends and ad formats available, affiliates and similar professionals need to determine how to apply this knowledge in order to get the best results. This will ensure that affiliates only work with reputable companies and allow them to create better branding campaigns.

Marketing 52

Marketing Affiliates Audience Conversion 52

Digiday

OCTOBER 30, 2022

Bill Durrant, managing director of independent Exverus Media, compared earned coverage and affiliate types of content — the latter “turns you into a true business partner with a publisher or influencer,” he said. Some stats: The number of creators surged from 50 million in 2020 to 200 million in 2022.

Media 71

Media Agency Marketing Affiliates 71

Basis

NOVEMBER 7, 2023

It’s a months-long marathon full of building awareness, appealing for donations, fighting primary battles, and educating audiences on who you are and what you believe in. But where are there underutilized opportunities for campaigns that want to get the most bang for their budgetary buck and maximize their reach with target voter audiences?

Advertising 68

Advertising Education Audience Cookies 68

Lemonads

MAY 11, 2020

Many marketers agree that this statistic alone is enough to justify the use of Facebook ads for an affiliate campaign. However, there are also 90 million small companies that use this social media platform for marketing purposes - so crafting ads that capture your audience’s attention is challenging at best. Facebook has around 2.5

Affiliates 52

Affiliates Conversion Conversion Rate Audience 52

Lemonads

FEBRUARY 2, 2021

Companies that promote their services have access to a global audience of engaged users, so they are happy to pay top-dollar for traffic that allows them to generate higher revenues. And time, in the affiliate realm, equals money. The good news is that Airpush has an incredibly user-friendly interface.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Automatad Inc.

FEBRUARY 14, 2022

Google, Meta, and Amazon grew their share in all the money spent on advertising by a considerable margin, as 2020 saw them only controlling 39%. This jump from $19 billion in 2020 allowed it to maintain a considerable advantage over Microsoft, Snap, and Pinterest. They also want to launch affiliate programs on their magazine i-D.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

Lemonads

OCTOBER 30, 2020

Affiliate marketing has carved out a place in the digital advertising industry because it has helped thousands of renowned brands increase sales and fuel their growth. One of the keys to success for affiliates is the ability to use multiple channels to promote an advertiser’s products or services. Facebook has over 2.7

Affiliates 52

Affiliates Healthcare Education Electronics 52

Lemonads

JULY 10, 2020

We use our Facebook page for affiliate marketing so, why shouldn’t you? Affiliate marketing is allowed on Facebook as long as you’re doing it right! Ready to discover with us what you need to know and do, to get your Facebook page running with affiliate marketing ? How to become an affiliate marketer Simple!

Affiliates 52

Affiliates Marketing SEO Audience 52

Lemonads

SEPTEMBER 11, 2021

There’s a seemingly endless collection of variables that affect the performance of an affiliate campaign, but there’s no denying that some of these elements carry more weight than others. So, as a general rule of thumb, it’s always better to work with popular niches that engage audience members and have a higher chance of success.

Affiliates 52

Affiliates Marketing Electronics Finance 52

Lemonads

AUGUST 29, 2021

What’s more, online promotion methods like mobile affiliate marketing go a step further because they allow advertisers to build strong bonds with consumers and contact prospects at crucial moments during the decision-making process. Below, we’ll discuss the definition of mobile affiliate marketing and its benefits. billion by 2023.

Affiliates 52

Affiliates Marketing Audience Conversion 52

VideoWeek

MAY 19, 2023

“By obtaining leadership positions, we become a must-have partner, enabling strong advertising yields and affiliate commissions with resilience through economic cycles,” the results read. The findings showed that as CTV consumption in the UK grew 252 percent YoY, the total number of CTV fraud schemes has tripled since 2020.

Cookies 52

Cookies Non-Profit Agency Media 52

Lemonads

JUNE 26, 2020

The number of daily emails sent and received each day has risen from 281 billion in 2018 to more than 305 billion in 2020. While new ad formats and innovative approaches are changing the way companies market their products, many affiliates are still relying on email campaigns to generate a large portion of their profits.

Affiliates 52

Affiliates Non-Profit Manufacturing ROI 52

Basis

JUNE 24, 2022

The travel industry has been hit particularly hard over the last three years—it was one of the first to suffer back in 2020 and will likely be one of the last to fully recover with eMarketer estimating that digital travel-related bookings won’t return to 2019 levels before 2024. The Rise of Loyalty Programs.

Marketing 78

Marketing Retargeting Affiliates Finance 78

Lemonads

NOVEMBER 22, 2020

But, thanks to the evergreen nature of this vertical, affiliates that specialize in mobile content will always have something new and interesting to work with. At lemonads, we regularly see thousands of successful affiliates develop mobile content campaigns, so we understand what marketers need to do to stay competitive.

Affiliates 52

Affiliates Entertainment Conversion Conversion Rate 52