Single Grain

FEBRUARY 3, 2020

Do you know of many brands that do this? Once a customer is loyal to your brand, you have an excellent opportunity to continue cashing in from this relationship. And you do that by leveraging real-time customer data from UX testing. If this ratio falls, you need to take action to improve your CLV.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Who Should Advertise on Amazon? When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. No mobile or otherwise location-based advertising. billion in 2017 to $47.3

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. But you don’t have to. Those numbers also vary by country.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

SEPTEMBER 20, 2019

If you have a SaaS platform , getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. But is it right for yours? Simply put, “freemium” means that you give away some of your product’s features for free.

Banner 63

Banner Conversion Rate Pop-Up ROI 63

Single Grain

JULY 31, 2019

UPDATED FOR 2019! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Product recommendations.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 15, 2021

NFT (Non-Fungible Token) is an asset that you can’t hold in your hand, but you have complete ownership of that asset. Here's a look at some interesting bits of information to spark your curiosity for NFT creation and marketing: The first tweet from Twitter CEO Jack Dorsey was sold as an NFT for $2.9 million : Source.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. But people who do are still generating incredible results through cold emails. Cold emails generate more sales, allow you to network with more people and get you more subscribers. NOW WITH MORE!

Banner 103

Banner ROI Conversion Audience 103

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. The 31 Best Digital Marketing Campaigns You Can Swipe. 1) Mobile Monkey. With rising acquisition costs, they used their own chatbot to decrease customer acquisition costs and increase reach. The Lesson.

Marketing 141

Marketing Audience Media ROI 141

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. There is no single magic bullet, but AI allows us to look through mountains of data and make sense of it in a way that a human being couldn’t.”. billion by 2028, according to Statista. General Mills.

Marketing 65

Marketing Retail Ad Targeting Conversion 65

Single Grain

SEPTEMBER 3, 2019

will be using ad blockers — which means that about one quarter of all ads won’t reach their target. So how can you future-proof your business from experiencing a loss? Click here to download your free guide right now! Click here to download your free guide right now! billion in 2016 to $12.12 Content marketing.

Marketing 106

Marketing SEO Banner Audience 106