Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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VideoWeek

MARCH 3, 2023

The research noted that UK FAST channel revenue has already increased 180 times between 2019 and 2022, and is now a “weekly habit” for 15 percent of UK viewers. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast. Acquires CoreMedia Systems Ad tech company Simpli.fi

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VideoWeek

SEPTEMBER 22, 2023

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It Nestlé previously worked with a number of different agencies across Europe, but has chosen to consolidate media responsibilities within one agency.

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VideoWeek

FEBRUARY 17, 2023

The Week in Tech CTV Drives Revenue Growth at The Trade Desk The Trade Desk filed 24 percent YoY revenue growth for Q4 2022. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. Read more on VideoWeek.

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VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. Like other agency groups, IPG is looking to make its bank of data (gained through its Acxiom data and identity products) more accessible and usable across its entire workforce.

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Brid.tv

NOVEMBER 17, 2023

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. Not as Effective as It’s Lauded to Be The main idea behind behavioral targeting is that it allows brands to serve ads to people who are more likely to be interested in them.

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

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Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. NHL, Getty Images, Electrolux and Bayer have all moved some media-buying responsibilities from agencies to in-house in the last year alone. The Email Marketer’s 4-Step Guide to GDPR Compliance.

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VideoWeek

AUGUST 26, 2022

CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. The Week For Agencies. WARC Predicts Ad Slowdown, but not Recession, in 2022. WARC forecasts that global ad spend will be up by 8.3

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Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs.

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VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. The Week For Agencies. Garante Makes Google Analytics Illegal in Italy.

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VideoWeek

OCTOBER 14, 2022

.” The long-awaited announcements should help assuage the concerns of advertising agencies reportedly frustrated with Netflix’s lack of clarity, transparency and high CPMs. ” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year. .” The Week in Tech. Apple Prepares TV Ad Product.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Epsilon is a global data tech platform owned by Publicis Groupe. Deep dives into the IDs. About Epsilon. Who are the partners?

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VideoWeek

MAY 26, 2023

The Week in Tech Meta Hit with €1.2 billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data.

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VideoWeek

JANUARY 6, 2023

.” Twitter Reverses Ban on Political Ads. Twitter will relax its ban on political advertising, as part of Elon Musk’s efforts to increase the social media firm’s ad revenues. The ban came into effect in 2019 when then-CEO Jack Dorsey said political influence should be “earned, not bought.”

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VideoWeek

NOVEMBER 25, 2022

Marija Masalskis, senior analyst for TV, video and advertising at Omdia, warned that “online and TV companies are now competing for the same ad dollars.” Ad agency Dentsu’s Japanese headquarter were raided by Tokyo prosecutors this week as part of an ongoing corruption investigation relating to last year’s Olympics.

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VideoWeek

OCTOBER 27, 2023

” The Week in Tech YouTube Posts Growth in Ad Revenues and Shorts YouTube revenues climbed 12.5 billion in ad revenues. “I The Week in TV Canal+ Reports Growth, Fined for GDPR Violations Canal+, the Vivendi-owned pay-TV business, grew its revenues 5.7 percent YoY in Q3, according to Alphabet, generating $7.95

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