Digiday
JANUARY 22, 2023
Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive.
Digiday
JANUARY 23, 2023
Search ads on TikTok at present are a mostly an experimental marketing channel to reach Gen Z consumers flocking to the app. As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
TechCrunch Ads
MAY 26, 2022
Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018.
Brid.tv
NOVEMBER 17, 2023
Not as Effective as It’s Lauded to Be The main idea behind behavioral targeting is that it allows brands to serve ads to people who are more likely to be interested in them. Other examples of discriminatory practices in behavioral targeting include categorization based on gender, race, religion , and more.
Ad Monsters
APRIL 9, 2024
He founded Quan Media Group in 2019 and has since amassed over 100 clients, primarily through referrals. While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label.
Automatad Inc.
JANUARY 24, 2022
As per an analysis conducted through the collaboration of Standard Media Index and MediaPost, the ad market has completely recovered from the recession it experienced in 2020-21. The analysis was conducted from a pool of actual media buys of independent agencies and agency holding companies to index the total US ad spending.
Martech
MARCH 15, 2022
Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. It can help marketers improve omnichannel engagement by targeting customers across many channels. The components of adtech. Supply-side platforms.
Expert insights. Personalized for you.
75 
Let's personalize your content