Paleo AdTech

DECEMBER 10, 2023

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.

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Paleo AdTech

MAY 9, 2023

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.

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Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 52

Header Bidding Ad Server Ad network Cookies 52

VideoWeek

NOVEMBER 28, 2024

Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core ad server and SSP. That means that our ad stack is entirely holistic, we always want to make sure that the highest price wins the bid.

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Fill rate Cookies Ad Server Audience 59

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

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Header Bidding CPM Ad Inventory Impressions 73

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

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InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The load times for video ads were too long, resulting in a poor customer experience. So what's next? By doing so, VAST 4.1

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). Here’s the short version: Google’s sell-side tools are the target. In some cases, they’ve even acted on those concerns.

Marketing 79

Marketing Ad Tech Ad Server Ad Exchange 79

Paleo AdTech

JUNE 8, 2021

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

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Header Bidding Ad Server Ad network Cookies 40

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018. Compared to selling their inventory via their ad server or supply-side platform (SSP), publishers can use a self-serve ad platform to enable advertisers to create ad campaigns directly on their websites.

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Cookies First-Party Cookies Audience Retargeting 101

Paleo AdTech

DECEMBER 10, 2023

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. We [will] outlive the cookie.”

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Paleo AdTech

MARCH 8, 2022

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

DECEMBER 10, 2023

billion in 2018. Over the next year, Brian developed a relationship with Phillips and began to believe he could deliver a performance-based ad server that was un-gamable, as DoubleClick Media Networks’ had been so spectacularly in the deft hands of RM co-founder Mike Walrath.

Media 40

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Paleo AdTech

MAY 10, 2022

billion in 2018. Over the next year, Brian developed a relationship with Phillips and began to believe he could deliver a performance-based ad server that was un-gamable, as DoubleClick Media Networks’ had been so spectacularly in the deft hands of RM co-founder Mike Walrath.

Media 40

Media Ad Server Ad network CPA 40

MNTN

JANUARY 8, 2025

Recent data from the Video Advertising Bureau shows more than a 200% increase in TV advertising spend from 2018, and that 58% of DTC brands are buying TV ads for the first time. The pendulum has been swinging in CTV’s direction, and these DTC brands are quickly catching onto the value of Connected TV advertising.

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Advertising Marketing Audience Conversion 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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Paleo AdTech

DECEMBER 10, 2023

.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.

Media 52

Media Click Through Rate Ad Server Rich Media 52

Paleo AdTech

JULY 6, 2022

In pursuit of that they built an underlying mobile and video ad server … ” Matt joined Joe for a bit running business development and client teams at MediaMath before hooking up with the influential consulting-cum-connections business with a similar name, MediaLink.

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Paleo AdTech

DECEMBER 10, 2023

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click). He still lives and works in Boston.

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Paleo AdTech

DECEMBER 8, 2021

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click). He still lives and works in Boston.

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Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 10, 2023

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent.

Media 52

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Paleo AdTech

DECEMBER 22, 2021

(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 10, 2023

In pursuit of that they built an underlying mobile and video ad server … ” Matt joined Joe for a bit running business development and client teams at MediaMath before hooking up with the influential consulting-cum-connections business with a similar name, MediaLink.

Media 40

Media Ad network Ad Server Entertainment 40

Monetize More

JUNE 28, 2022

The ad or organization operating on their behalf uses a cost per click (CPC) and cost per acquisition (CPA) to define campaign Key Performance Indicators or KPIs. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher. The CPM you are getting is calculated by multiplying the result by 1,000.

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Paleo AdTech

MAY 24, 2023

.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.

Media 40

Media Click Through Rate Ad Server Rich Media 40

Paleo AdTech

DECEMBER 10, 2023

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It was an ad network and ad server before anyone knew what those were. I was going to the library reading Ad Age and Adweek to see if we had any competitors.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers.

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Header Bidding Ad Exchange Ad Ops Ad Inventory 52

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We Discovery (WBD).

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InMobi

OCTOBER 9, 2018

When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time. Now, when a user opens up an app, the ad network’s SDK (or API, in some instances) is triggered, to highlight the fact that a particular person is ready to have an ad served to them.

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InMobi

APRIL 12, 2019

7) How Do You Integrate With their Ad Servers? Do they offer server-to-server connections for more effective testing and tracking? Does the ad server sit on their side, or do they only offer client-side hosting? Or do they provide hybrid options?

Header Bidding 52

Header Bidding Advertising Ad Server Ad Exchange 52

MNTN

FEBRUARY 9, 2024

Recent data from the Video Advertising Bureau shows more than a 200% increase in TV advertising spend from 2018, and that 58% of DTC brands are buying TV ads for the first time. The pendulum has been swinging in CTV’s direction, and these DTC brands are quickly catching onto the value of Connected TV advertising.

Advertising 98

Advertising Marketing Retargeting CPA 98

Paleo AdTech

APRIL 29, 2021

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. It was an ad network and ad server before anyone knew what those were. I was going to the library reading Ad Age and Adweek to see if we had any competitors.

Ad Tech 40

Ad Tech Ad Server Ad network Rich Media 40

Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory.

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Header Bidding Demand Side Platform Impressions Video Ads 52

Clearcode

JULY 3, 2022

The consumer has no control over the ads they see and can’t skip them. The ads are delivered to viewers without any user-level targeting methods. According to Nielsen , in Q1 2018, weekly linear TV viewing reached 88% of the adult U.S. One year later, IBC365 reported that the impact of commercial TV ads fell by 4.4%

Advertising 59

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Lemonads

SEPTEMBER 10, 2020

In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily! Let’s check their ads! AdsKeeper’s mission is to equip marketers with breakthrough advertising technologies that drive performance and revenue growth, keeping digital consumers’ best interests in mind.

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Brid.tv

SEPTEMBER 5, 2022

The platform launched in 2018, but in that short time, it has established a strong presence in the European and American markets. With ad server integrations, publishers can easily serve video ads within their content and generate revenue. Starts at Free (Free Trial Available). Features Overview.

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