TechCrunch Ads
MAY 26, 2022
“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”
Paleo AdTech
DECEMBER 10, 2023
(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent. for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo!
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Digiday
JULY 14, 2022
You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. Yes, the Xandr ad server Microsoft now owns could facilitate direct deals.
Paleo AdTech
DECEMBER 22, 2021
(For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor , his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad serving patent. for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo!
Digiday
JANUARY 29, 2023
The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). In some cases, they’ve even acted on those concerns.
Adtelligent
JUNE 9, 2021
Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Demand Side Platform (DSP) makes the advertiser’s life easier.
InMobi
OCTOBER 9, 2018
On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.
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