Basis

MARCH 10, 2023

To prepare for a world without third-party cookies , it’s important that members of the advertising industry embrace new ideas and collaboration. LiveRamp RampID LiveRamp introduced IdentityLink in 2016. The third-party cookie has been a protagonist for the last 20 years, but it’s not the only character in this story.

Cookies 74

Cookies Advertising Media Audience 74

Ad Monsters

JANUARY 23, 2024

The complaint claimed that “millions” of users who had browsed the Internet in Incognito Mode since June 1, 2016, may have been affected. When they announced that they were officially deprecating third-party cookies after years of delay and the launch of the Privacy Sandbox, the ad tech industry’s response was mixed.

Ad Tech 85

Ad Tech Cookies Advertising 85

Martech Series

NOVEMBER 7, 2022

Both GumGum and Playground xyz have experienced accelerated growth as the industry shifts to a cookie-free world and grapples with the burgeoning attention economy, in which Playground xyz has been the trusted source of attention measurement since 2016.

Viewability 77

Viewability MarTech ROI Cookies 77

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

VideoWeek

AUGUST 1, 2023

The business said the tool yielded an average 63 percent increase in attention levels, noting the performance uplift AI can deliver when third-party cookies are finally eradicated next year. million in venture funding since it was founded in 2016. Scibids meanwhile has raised $7.2

Viewability 52

Viewability Ad Tech Cookies Impressions 52

InMobi

NOVEMBER 27, 2018

To answer these and other questions related to mobile video ads, we took a look at data on in-app ads, we took a look at data from our mobile platforms dating back from the beginning of 2016. In 2017, advertisers doubled video ad spends over 2016. In short, we found that everyone is embracing video content in all forms.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Ad Monsters

JUNE 23, 2022

At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. With the end of cookies, pubs need to consider that maybe attention metrics aren’t such a crazy idea afterall. Agency Loft (@Agency_Loft) June 23, 2022.

Ad Tech 82

Ad Tech Advertising Cookies Viewability 82

Ad Monsters

AUGUST 23, 2022

Capitalizing on their high fan engagement, Complex also extended the brand into live events, launching ComplexCon in 2016 which merges hip hop and popular culture, street style, food, and music. Killion acknowledged the stress the industry is facing because the third-party cookie is going away.

Banner 82

Banner Ad Ops Food Audience 82

Paleo AdTech

JULY 13, 2021

Krux was acquired by Salesforce in 2016, bringing Chris to his current bivouac. He shares what it’s like to work in a decommissioned building, how long it takes an ex-Russian Army officer to eat to a large steak, and why it’s time to break up with the third-party cookie. Don’t miss it.

Ad Tech 52

Ad Tech Cookies Audience Agency 52

Digiday

FEBRUARY 14, 2023

Among them are today’s macroeconomic uncertainty, Criteo’s reliance on third-party cookies and depressed ad tech valuations, which bode ill for Criteo’s prospects, said Nikhil Lai, a senior analyst at Forrester. Granted, its take rate has been stable since it went public in 2016, hovering at around 20%.

Ad Tech 80

Ad Tech Retail Cookies Media 80

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Publishers need to immediately start adopting solutions for a post-cookie world.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. In 2016, Forbes reported that people didn’t mind exchanging privacy for rewards. Cookies are going away because consumers were fed up with them. Sooner or later, third-party cookies are going away.

Advertising 52

Advertising Cookies Marketing Video Ads 52

AdvertiseMint

JANUARY 27, 2022

So far, the public hasn’t been as concerned about this as they were with cookies. The controversy around third-party data and cookies for ads is not new, and advertising platforms have been developing cookie-less advertising methods for years. However, Contextual Advertising Already Exists. Notice some familiar names?

Advertising 52

Advertising Cookies GDPR Ad Targeting 52

VideoWeek

JANUARY 5, 2024

Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

Media 52

Media Cookies Entertainment Agency 52

InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. But, unfortunately, many advertisers feel limited by the insights they can gather with VAST, since they can no longer rely on browser-based cookies.

Viewability 52

Viewability Cookies Impressions ROI 52

Martech

AUGUST 30, 2021

In fact, a study by Moz in 2016 found that the majority of SEOs didn’t see their recommendations implemented for “close to 6 months after they were requested.”. Marketers need insights that are personalized to their site and data — if the cookie-cutter approach worked, everyone would rank on page one. #3. Advanced: Scaling execution.

SEO 114

SEO Machine Learning Cookies MarTech 114

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Ad Monsters

JANUARY 24, 2023

MK: The industry has come a long way since the period between 2015-2016 that some may remember as the ‘adblockcalypse’, when adblocking grew rapidly and there were no sustainable solutions to address the revenue challenge it posed to publishers and media organizations. How do you do it? At the time, our data supported the concept.

Conversion 80

Conversion Audience Ad Tech Advertising 80

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Pop-Up 87

Pop-Up Brand Awareness MarTech Healthcare 87

Automatad Inc.

FEBRUARY 7, 2022

The second origin trial is expected to include more sophisticated debugging and testing methods, allowing advertisers and publishers to compare and analyze results with those from existing third-party cookie solutions. . The adtech industry has been opposing Google’s intent of phasing out third-party cookies.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

InMobi

MARCH 2, 2020

The other major news around privacy came out in January, when Google announced that it would be depreciating support for third-party cookies in Chrome within the next two years. Not only is Chrome the most popular Web browser, but third-party cookies have underpinned data collection on the web for years.

Marketing 52

Marketing Cookies GDPR Advertising 52

Basis

JULY 19, 2022

In 2020, 43% of voters utilized mail-in voting—a more than 105% jump from 2016. And while you may not technically have to deal with third-party cookie loss until 2023, candidates and causes advertisers can avoid public backlash from privacy-related blunders by leveraging privacy-friendly audience targeting solutions.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

Paleo AdTech

DECEMBER 10, 2023

23, 2016.] Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. .” ” [In a final piece of ad tech trivia: Brian Lesser was actually the very first guest on our friend Zach Rodgers ‘ long-running AdExchanger Talks podcast, back on Sept.

Ad network 52

Ad network Ad Tech Ad Server Agency 52

Paleo AdTech

APRIL 19, 2022

23, 2016.]. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. .” ” [In a final piece of ad tech trivia: Brian Lesser was actually the very first guest on our friend Zach Rodgers ‘ long-running AdExchanger Talks podcast, back on Sept.

Ad network 98

Ad network Ad Tech Ad Server Agency 98

InMobi

SEPTEMBER 14, 2020

It actually looks like the elimination of third-party cookies is going to wreak more havoc than the pandemic – at least for publishers. Going into Q4 this year reminds me of Q4 2016, where there were so many odd drivers of highs and troughs in the ad marketplace. Like 2016, the U.S.

Ad Ops 52

Ad Ops CPC CPA CPM 52

MediaFuse

JUNE 6, 2019

In fact, it has been slowly developing since 2016, and this year it continues to gain popularity. This year, however, a new law is meant to emerge and it will concern cookies used on websites. Artificial Intelligence. AI is not a new trend at all. ePrivacy Regulation will be protecting personal privacy across the web.

Marketing 52

Marketing CPC CPA CPM 52

Brid.tv

NOVEMBER 1, 2022

The platform takes pride in being “ future-proof ” in terms of audience identity management without third-party cookies. MediaMath delivers detailed audience targeting options with or without cookies through partnerships with IBM, Oracle, and other data partners. TubeMogul was a robust DSP that joined the Adobe family in 2016.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. In 2016, the European Union adopted its General Data Protection regulation. Let’s now take a closer look at the key events from these 3 time periods.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Banner Flow

DECEMBER 7, 2016

Ad spend on Instagram increased by 30% between February and April 2016 alone, which shows that advertisers are really getting results out of the platform. This is done through placing cookies in the user’s browser. The key is to use a great image of the product you want to push. It’s totally anonymous, so there are no privacy concerns.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Digiday

APRIL 26, 2023

23% : The number of publishers pros in a survey of 200-plus brand, agency and publisher professionals who said they are “very prepared” to move beyond the third-party cookie, per Digiday+ Research. A news brand built for — and dependent on — a social media audience, could be facing the same algorithm-induced issues that occurred in 2016.

Media 61

Media Ad Tech Agency Food 61

InMobi

JULY 15, 2016

Reconciling mobile web cookies with Device IDs is a difficult business, especially without the aid of trackers. Users love consuming video, more so with the convenience of their mobile devices. Analysing “influenced” engagement helps identify the network partners which are delivering better ROI. Mobile web attribution is still a fuzzy area.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 59

Marketing Retail Ad Targeting Conversion 59

Digiday

MARCH 22, 2023

Expedited most recently by the increased focus on building and acquiring first-party data, publishers are realizing that this data has more applications than being solely focused on selling ads in a post-third-party cookie world. What’s more, commerce teams are being increasingly restructured to work with sales instead of against them.

Media 58

Media Conversion Advertising Healthcare 58

VideoWeek

SEPTEMBER 22, 2023

It is crucial for us to legitimise the performance of our media by investigating new deterministic measures by reconciling conversion and exposure data in the post-cookie era,” said Sylvia Tassan Toffola, General Director at TF1 PUB. Storrar joined Essence in 2016, while Chapman rejoins the company after two years as CEO for Carat UK.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

MARCH 3, 2023

RTB House found that the scale of users testing the Privacy Sandbox proposal has increased from its initial tests in October, but remains low compared to cookie-based ad buying. “On Fox joined the Guardian in 2004 as Assistant Fashion Editor, before moving into the commercial department in 2016.

Advertising 52

Advertising Marketing Retail Ad Tech 52

TechCrunch Ads

MAY 10, 2022

In another major post-Brexit policy move, the government has been loudly flirting with ripping up protections for citizens’ data — or, at least, killing off cookie banners. chose to enact those pieces of legislation after the 2016 Brexit vote to leave the EU. Data reform bill. Firstly, the U.K.

GDPR 51

GDPR Marketing Healthcare Banner 51

NewProgrammatic

SEPTEMBER 8, 2021

Since third-party cookies are becoming more and more scarce, cookieless ad formats are the future of privacy-first advertising. The platform has only been established in 2016 but the user base has already reached nearly 700 million monthly active users. Let’s take a look at the 7 underutilized ways of driving traffic to your website.

SEO 52

SEO Ad Exchange Affiliates Audience 52