Martech
MARCH 14, 2022
Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.
Clearcode
JUNE 7, 2023
Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites. These cookies, known as third-party cookies, grew in numbers and were soon being used to identify and track millions of users across the Internet.
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Exchange Wire
OCTOBER 31, 2022
From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem. . Crucially, the increasing prevalence [.].
Basis
NOVEMBER 8, 2023
To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. With that in mind, here’s a look at the current and future state of third-party cookie deprecation and how groups are working toward innovative identity solutions.
InMobi
MARCH 2, 2020
Before CCPA, the last major privacy-focused law that was passed on similar scale was the General Data Protection Regulation ( GDPR ) in the European Union. The other major news around privacy came out in January, when Google announced that it would be depreciating support for third-party cookies in Chrome within the next two years.
Automatad Inc.
FEBRUARY 7, 2022
Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.
MediaFuse
JUNE 6, 2019
In fact, it has been slowly developing since 2016, and this year it continues to gain popularity. GDPR and ePrivacy. This year, however, a new law is meant to emerge and it will concern cookies used on websites. Artificial Intelligence. AI is not a new trend at all.
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