22. Michael Provenzano – issuing an Invite (Media) to Google
Paleo AdTech
DECEMBER 10, 2023
” Google called in 2010 and acquired Invite for a reported $81 million, explicitly as an investment in “ exchange bidding.” Suddenly, there was inventory for the bidder to bid on – and the business started to grow beyond Right Media connectors, serving mainly ad networks “who wanted more control.”
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