Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Basis

MARCH 20, 2023

Here, Noor offers a framework for what advertising teams can do today to set themselves up for success in a privacy-focused future. Couple these factors with the impending deprecation of third-party cookies in Google Chrome , and it’s no surprise that advertisers are concerned about the future.

Cookies 82

Cookies Machine Learning Food Audience 82

Ad Monsters

JULY 28, 2022

Just when Google shifted gears from positioning FLoC as a replacement for third-party tracking cookies to Topics API , things started smelling a little fishy. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. The indelible writing was on the wall.

Cookies 86

Cookies Ad Tech Communications Marketing 86

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. Universal Analytics will be replaced by Google Analytics 4. What makes Google Analytics 4 different from UA, though? For those who’ve used it before, you might recognize App + Web since Google renamed it for use as the replacement for Universal Analytics.

Marketing 123

Marketing Cookies Geo targeting First-Party Cookies 123

Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. So: what does this mean for digital advertisers? Here we go again.

Cookies 72

Cookies Ad Targeting Advertising Media 72

Martech

NOVEMBER 18, 2021

What’s more, 65% of those consumers expect to integrate these new brands into post-COVID life. Aside from the pandemic, brands were faced with two other challenges over the past few years: the loss of third-party cookies and the advent of data privacy regulations. One obvious catalyst for this was the COVID-19 pandemic.

Marketing 134

Marketing Cookies MarTech eCommerce 134

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. Consumer data privacy concerns are ongoing. Consumer data privacy concerns are ongoing.

Cookies 97

Cookies Marketing Advertising GDPR 97

Basis

APRIL 4, 2023

As a result of widespread consumer disapproval of targeting tools such as third-party cookies—not to mention government privacy regulations and changing policies from tech giants like Apple and Google —advertisers must find new ways to market relevant content to willing audience segments.

Cookies 81

Cookies Marketing Machine Learning Audience 81

Ad Monsters

JANUARY 8, 2024

The sector saw its reputation tarnished in 2023; what’s in store for 2024? Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. What will the next 12 months look like for the programmatic supply chain?

Cookies 98

Cookies Clickbait Ad Exchange Audience 98

Basis

APRIL 4, 2023

As a result of widespread consumer disapproval of targeting tools such as third-party cookies—not to mention government privacy regulations and changing policies from tech giants like Apple and Google —advertisers must find new ways to market relevant content to willing audience segments.

Cookies 74

Cookies Marketing Machine Learning Audience 74

Martech

OCTOBER 18, 2022

third-party cookies), a company’s data compliance does not stop with cookie consent. third-party cookies), a company’s data compliance does not stop with cookie consent. Dig deeper: Why marketers should care about consumer privacy. Opting out of future data collection.

Cookies 110

Cookies GDPR Communications Information Technology 110

Basis

JANUARY 24, 2024

Ongoing signal loss , Google’s deprecation of third-party cookies in Chrome, and the Consumer Financial Protection Bureau’s interpretive rule that put responsibility for abiding by digital marketing regulations on both financial institutions and their agencies and partners. It’s better positioned for greater regulatory scrutiny.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Ad Monsters

MARCH 11, 2024

The Privacy Paradigm Shift Privacy Sandbox heralds a substantial shift from relying on third-party cookies to a more anonymized framework aimed at safeguarding user privacy while allowing advertisers and publishers to meet their objectives.

Cookies 64

Cookies Ad Tech Impressions Advertising 64

Ad Monsters

DECEMBER 16, 2022

What Is a Data Clean Room? Lauded as the future of data collaboration, a data clean room is a secure, protected environment that enables two or more parties to bring data together for joint analysis with privacy, security, and governance rules in place. What are the Top 10 Alternative ID Solutions and How Should You Use Them? .

Cookies 78

Cookies Pop-Up Ad Tech Retail 78

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. What is adtech?

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

VideoWeek

MAY 19, 2022

When Google first announced its plans to phase out support for third-party cookies in Chrome at the beginning of 2020, it set a two year timeline to complete this transition. The wider digital advertising never quite shared Google’s optimism around how quickly workable cookie alternatives could be conjured up.

Cookies 98

Cookies Impressions Advertising Ad Tech 98

Ad Monsters

NOVEMBER 16, 2022

He came to Publisher Forum Nashville to share what he’s learned with other publishers and how he’s used that knowledge to prepare his media brands for the cookieless future. . His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles.

Cookies 79

Cookies Viewability Click Through Rate Food 79

Digiday

NOVEMBER 29, 2022

So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. Cookies replacements are falling short. Tina Iannacchino, senior publisher director, Seedtag.

Cookies 68

Cookies Advertising Audience Impressions 68

Martech

DECEMBER 29, 2021

They should be analyzing the data points that tell them what service or product their customer might be looking for and what the preferred channel is to reach out to them. In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. Proactive approach.

Cookies 123

Cookies Retail Communications Conversion 123

Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. The era of third-party data is coming to an end, even if Google punts again (and again). Moreover, January 2023 is down as well compared to January 2022.

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

Martech

JULY 14, 2021

My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. Marketing = Ops,” he wrote , which certainly made me blink. He did go on to explain: “Brand makes marketing. Customer experience (CX) makes brand. Ops makes customer experience.“. Read more here.

Healthcare 115

Healthcare Marketing Cookies Electronics 115

Basis

OCTOBER 11, 2022

What annoyed me most was that I had zero choice in the matter! Today, I’ll make the case for why advertisers should start testing third-party cookie alternatives early, and explore some of the identity solutions currently available for doing just that. My hatred boiled down to one thing: forced lap running.

Cookies 63

Cookies A/B Testing Audience Advertising 63

Martech

MARCH 18, 2022

Stackies 2021: How the winning companies think about their marketing stacks : For example, Juniper Networks’ strategy is based on what it calls the ‘three Ds’ : “Deconstruct, Decompose and Design.”. For the fall 2022 edition of the MarTech Conference, our theme was “Data. That list is featured below.

MarTech 122

MarTech ROI Cookies Entertainment 122

Digiday

JUNE 24, 2022

A dominant factor guiding the industry has been that cookies and mobile app IDs are vanishing and will be replaced by some mixture of new and emergent identity solutions. . In theory, it doesn’t matter what the underlying goods or services are. . Investing in partnerships to scale and enrich first-party data.

Cookies 68

Cookies Audience Retail Marketing 68

Media Math

MAY 10, 2022

But as of last July, more than half of advertisers said third-party cookies still made up a majority of the data used by their companies. What are identity solutions? Two classes of identity solutions are competing to replace third-party cookies and mobile ad IDs.

Cookies 72

Cookies Mobile Ads Audience Advertising 72

Basis

APRIL 4, 2023

As a result of widespread consumer disapproval of targeting tools such as third-party cookies—not to mention government privacy regulations and changing policies from tech giants like Apple and Google —advertisers must find new ways to market relevant content to willing audience segments.

Cookies 52

Cookies Marketing Machine Learning Audience 52

Martech

MARCH 17, 2022

Google’s decision to end the use of third-party cookies in Chrome is one such. As a result marketers get caught in the position of having to replace their yardstick with a speedometer and maybe an altimeter, too. What we’re reading. What we’re reading. That is also the terrible thing about it.

ROI 101

ROI Cookies MarTech Conversion 101

Digiday

JULY 7, 2022

According to a recent Gartner report, only 36% of marketers indicated they understand what the loss of third-party cookies will mean for their organizations. For teams still casting cookies in a leading — or even supporting — role in their marketing and data strategies, there is little time left to identify alternatives.

Cookies 68

Cookies Marketing Advertising Agency 68

Martech

OCTOBER 22, 2021

It joins a growing number of proposed alternatives to tracking consumers with third-party cookies. Preliminary data showed indications that SORT could out-perform cookie-based targeting. Knowing what they’re interested in, what they’ve purchased before—even what demographic group they belong to—is essential.

Cookies 101

Cookies Entertainment Ad Tech MarTech 101

Martech

MARCH 18, 2022

Stackies 2021: How the winning companies think about their marketing stacks : For example, Juniper Networks’ strategy is based on what it calls the ‘three Ds’ : “Deconstruct, Decompose and Design.”. For the fall 2021 edition of the MarTech Conference, our theme was “Data. That list is featured below.

MarTech 110

MarTech ROI Cookies Entertainment 110

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers try to make sense of the new proposal. The other practitioners seemed to concur.

Cookies 97

Cookies Audience Food Advertising 97

Martech

MAY 12, 2022

Now more than ever marketers need a solid game plan to master the data they have, using a solid first-party data strategy that includes identity and attribution. Take the 2022 MarTech Replacement Survey today! First-party data strategy for the changing lives of customer. Using a first-party identity graph. Let us know!

Conversion Rate 100

Conversion Rate Conversion MarTech Cookies 100

Adtelligent

MAY 26, 2021

With new rules in motion, the irreversibility of third-party data cancellation became obvious. The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. What are the types of the collected data?

Cookies 52

Cookies GDPR Non-Profit Audience 52

Martech

MAY 5, 2022

No cookies for you. With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. But something must replace those bits and bytes of third-party sweetness. If you can’t drop a cookie, track a cohort. Call it “data dieting.”

Cookies 96

Cookies Marketing MarTech Agency 96

VideoWeek

OCTOBER 4, 2022

The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. ” Unread tape. .

GDPR 59

GDPR Pop-Up Cookies Advertising 59

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. What Should Adtech Know About User Identifier For Advertising. billion in 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52