Smart Insights

SEPTEMBER 8, 2023

Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized … The post 30 website personalization (..)

Retail 111

Retail Conversion 111

Adweek

JUNE 24, 2022

In a surprise twist, Love the Work More, the website which hacked Cannes Lions last year by providing access to view the winning entries for free, has won an award at the very event it targeted. Picking up a bronze Lion in the PR category, the site is now recognized by the very awards show.

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Ad Rants

FEBRUARY 22, 2023

Are you tired of seeing your website buried on the second or third page of search engine result pages (SERPs)? Are you frustrated by the fact that your website doesn't seem to bring in new patients? Your website is the online hub of your dental practice , and it's crucial to have a website optimized for SERPs.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

AdExchanger

OCTOBER 26, 2023

Although website tagging doesn’t get much attention, it’s a […] The post Website Tags Are Your New (And Old) Best Friend appeared first on AdExchanger. Tag management is that so-called nerdy girl.

Cookies 125

Cookies 125

Adweek

SEPTEMBER 18, 2023

Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's Jounce Media report, which found that top supply-side platforms (SSPs) often sell as much inventory from premium publishers as sub-premium.

Viewability 335

Viewability Media Advertising Ad Tech 335

Fuel Lines

JUNE 4, 2018

Your website’s key role is to generate business for the firm. Research shows websites influence 97% of clients’ purchasing decisions. . I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Usability is a critical success factor for websites.

Agency 248

Agency Affiliates Marketing Audience 248

Martech Series

JUNE 24, 2022

Boxlight Corporation, a leading provider of interactive technology, digital signage, classroom audio, and services, announces the launch of their redesigned website to better serve partners, customers, and investors. The post Boxlight Announces Launch of New Website appeared first on MarTech Series.

Education 121

Education Communications Retail MarTech 121

Martech Series

AUGUST 5, 2022

Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out. After all, companies have reached customers via their websites for two decades. Unfortunately, brands are still struggling with their websites. Remember that your website isn’t static. It’s not static.

Marketing 124

Marketing SEO Conversion Communications 124

Spoton Digital Media

MARCH 20, 2024

In some ways, a website is similar to a brochure but even better. But there is something a website can do better than even the best static print collateral — and that is to drive conversions. Let’s walk through the steps of optimizing your website to drive more conversions and move more customers closer to working with your brand.

Conversion 52

Conversion Conversion Rate Pop-Up Click Through Rate 52

Martech Series

JANUARY 1, 2023

Revolutionary website analyzer allows business to assess their or competitors’ websites, leading to informed decisions and improved digital marketing efforts. In addition to business competitor analysis, the website analyzer also offers a range of features to optimize websites for search engines and improve user experience.

SEO 112

SEO MarTech Marketing Media 112

Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. What Is a Made-For-Advertising Website?

Advertising 78

Advertising Pop-Up Impressions Ad Inventory 78

Martech Series

FEBRUARY 20, 2023

The main purpose of any website is to boost engagement and get traffic to the website. One of the things to master while running a website is search engine optimization (SEO). The placement of your website on Google and other search engines is dynamic. What is website optimization? What is website optimization?

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Martech

JULY 18, 2023

I managed many website builds for a successful DC-area web design and development firm for 17 years. We were designing websites without any content (we did ask), no SEO strategy (we asked here, too) and very little discussion about realistic KPIs tied to revenue growth (yup, we asked). This seems to be the norm.

SEO 95

SEO Conversion Retargeting Marketing 95

Martech Series

FEBRUARY 12, 2023

Autoflow announces its website widgets that are designed to maximize the opportunity of turning website visitors into engaging text conversations and booked appointments. This opens up the door for us to passively engage customers while we are not physically at the shop.”

Conversion 75

Conversion Communications MarTech Audience 75

Martech Series

DECEMBER 9, 2022

a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, announced the debut of its new investor relations website. The post AiAdvertising Launches Next-Generation Investor Website appeared first on MarTech Series.

Machine Learning 85

Machine Learning Communications MarTech Marketing 85

AdExchanger

APRIL 16, 2023

Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water. The post Why Are So Many US Companies Using Cookie Banners On Their Websites? appeared first on AdExchanger.

Banner 140

Banner Cookies Pop-Up 140

Playwire

JANUARY 26, 2024

Key Points Essential Role of Website Traffic : Traffic is key for online success and crucial for audience building and monetization opportunities like ad placements. Mastering SEO for Enhanced Reach : Effective SEO, including on-page optimization and technical SEO, is critical for improving organic visibility and website experience.

SEO 52

SEO Audience 52

Digiday

FEBRUARY 11, 2024

Hence, it’s clear that better education on Privacy Sandbox’s proposed APIs is needed, and it’s worth asking the question: WTF are Related Website Sets? It claimed only a handful were fit for purposes, with even fewer members reporting comfort with the provided documentation. Continue reading this article on digiday.com.

Education 85

Education Ad Tech Media Marketing 85

Martech Series

OCTOBER 6, 2022

Blocking click fraud websites is a simple and effective way to prevent click fraud. Polygraph, a cybersecurity company specializing in click fraud detection, is reminding advertisers to block click fraud websites from being able to display or click on their ads.

Advertising 87

Advertising Ad Click Ad network MarTech 87

Martech

OCTOBER 20, 2022

Dig deeper: Now is the time to relaunch your website. While I don’t have any degree in website design and I in no way call myself a programmer, web marketing has taught me a great deal about designing websites. What is the purpose of the website? Describe the style of the website you want.

Marketing 101

Marketing MarTech Audience SEO 101

Playwire

JULY 24, 2022

While a rewarded ad is a common ad unit in the app space, it has not been available for website owners up to this point. These are large-format, overlay-style video ads that reward the user for watching a video ad.

Video Ads 98

Video Ads 98

Martech Series

JUNE 3, 2022

Arbitrage is a technique used by publishers to get low quality website visitors to click on high value adverts. Advertisers pay an ad network like Bing Ads to display their adverts on publisher websites. We’ve spoken to people who used to work for arbitrage websites, and they told us the goal was to fleece advertisers.

Advertising 99

Advertising Ad network Ad Click MarTech 99

Martech Series

DECEMBER 20, 2022

If you are interested in ranking your website, Newswire PR has developed a cloud-based SEO software to rank clients websites on various search engines. The post Newswire PR Launches SEO Software to Rank Websites appeared first on MarTech Series.

SEO 79

SEO Audience MarTech Marketing 79

AdPushup

OCTOBER 18, 2023

In the ever-evolving world of digital marketing, maximizing the potential of your website’s traffic and to strategically monetizing your website traffic is crucial for sustainable online success. As we gradually leave 2023 behind us and step into 2024, the dynamics of website monetization continue to evolve. will [.]

Marketing 52

Marketing Ad Ops Ad Tech 52

Martech Series

NOVEMBER 13, 2022

The explainer video platform, simpleshow, introduces a new look and new functionality to their website. The explainer video platform, simpleshow, has launched a new and improved website. simpleshow.com combines the company’s offerings formerly divided across different websites.

Communications 87

Communications Education MarTech Marketing 87

Martech

APRIL 4, 2023

Each option might have a different use for various content or on distinct areas of your website. Types of content recommendation algorithms There are various types of AI-based content recommendation algorithms that you can use to improve your website. Articles read by people who are like the reader. Get MarTech! In your inbox.

Audience 122

Audience ROI Cookies MarTech 122

Digiday

APRIL 18, 2024

The company also added Meta AI to its Ray-Ban Meta smart glasses, and made its rival to ChatGPT accessible through a new standalone website. Alongside Meta’s debut of its new AI model Llama 3, the company yesterday released a new version of its AI assistant, Meta AI, which arrived for apps across Facebook, Instagram, WhatsApp and Messenger.

Conversion 83

Conversion Media Marketing 83

AdPushup

JULY 14, 2023

The high-quality videos on your website; the product video, curated video, testimonial video, etc., Successful entrepreneurs don’t wait for opportunities; they create them. can generate extra cash. There are several ways to monetize video content. But, the most effective strategy is through serving video ads.

Video Ads 95

Video Ads Advertising 95

Monetize More

APRIL 24, 2023

Discover expert tips for optimizing website engagement and revenue through ad optimization. Learn how to balance user experience with ad revenue and boost website performance with these proven strategies. What encourages Website Engagement? If they advertise at all on a website like that, they’ll pay rock bottom rates.

A/B Testing 98

A/B Testing Video Ads SEO Entertainment 98

Monetize More

APRIL 14, 2023

MonetizeMore is in the business of helping website publishers realize their full ad revenue potential. Related Read: Why your Adsense Application wasn’t Approved So, we figure it’s time to provide a good resource on common violations committed by certain website types.

Entertainment 97

Entertainment Ad Exchange eCommerce Media 97

Adweek

DECEMBER 5, 2022

In today's episode of Let's Talk About Brand, host Christine Gritmon is joined by Andy Crestodina co-founder and CMO of Orbit Media Studios. While social media is increasingly topping search results and playing home base for companies and creators, it alone cannot be a brand's sole internet strategy. As social media sites (and their users).

Media 254

Media 254

Martech Series

DECEMBER 11, 2022

The proprietary technology is built to power the brand’s signature hosting solutions, allowing website owners to leverage 200% uptime protection. Business owners know all too well how websites impact revenue and branding. So when a website or web service experiences downtime, there’s an instant loss in business opportunities.

SEO 89

SEO MarTech Marketing 89

Martech

JULY 29, 2021

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. The website is the heart of your digital experience,” Capozzi said.

Conversion 114

Conversion Communications MarTech ROI 114

AdvertiseMint

OCTOBER 16, 2023

What are the best Amazon review trader websites? This article will discuss the best Amazon review trader websites and what they do. This article will discuss the best Amazon review trader websites and what they do. Are Amazon Review Trader Websites Legit? Do I need an Amazon Account to use Amazon Review Trader Websites?

Shipping 52

Shipping Media Marketing Agency 52

Adweek

FEBRUARY 7, 2023

As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don't click on links that take them outside of the Google ecosystem, is one recent phenomenon.

Audience 261

Audience Marketing 261

Martech Series

JULY 12, 2022

ADA compliance also applies to digital platforms like websites and apps. The idea behind creating online platforms like websites and apps that are ADA compliant is to ensure people with disabilities like hearing, vision or other limitations are just as able to access these online mediums as non-disabled users.

SEO 82

SEO Conversion MarTech Audience 82

Martech

DECEMBER 8, 2021

While websites are not specifically mentioned, a judge could rule that websites fall under this regulation. RELATED: Is your website at risk for an ADA accessibility lawsuit? Phone number on the website lacked a full description, potentially barring users from understanding what the number is for.

SEO 112

SEO Conversion Education Audience 112