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With just three days to go until the WNBA’s 27th season tips off, the league completely overhauled its app and website, thanks to a collaboration with Deloitte.
The W’s digital properties have long been a source of contention for the fanbase, and the league did not have a dedicated digital and content team until 18 months ago.
As women’s basketball has exploded in popularity—WNBA national viewership grew 22% year-over-year on Disney networks in 2022, and the NCAA championship game in March averaged 9.92
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