Digital Turbine

OCTOBER 4, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! What does that mean? Mobile Ads Deliver More Brand Safety and Viewability.

Viewability 52

Viewability Video Ads Mobile Ads Fashion 52

Brid.tv

APRIL 19, 2024

That’s why ad analytics are indispensable. They give publishers all the necessary insights into ad performance and audience behavior. However, it’s up to publishers to know how to utilize these metrics to best optimize their strategies. most optimal placements, most favorable ad formats , relevancy, etc.).

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Ad Monsters

JANUARY 19, 2023

In this day in age, it is growing more and more difficult to rely on banner ads. With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges.

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

Automatad Inc.

FEBRUARY 1, 2024

If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. Above that, ad load speed is also interlocked with your ad revenue. Above that, ad load speed is also interlocked with your ad revenue.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

YieldBird

NOVEMBER 10, 2023

In this guide, we’ll dish out some tips to help you increase Black Friday programmatic revenue. What happened on Black Friday last year? As you may guess, it will be an excellent opportunity for digital publishers to earn extra programmatic revenue. Ensure your ad spaces are ready and optimized for the big day.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising? What Is Video Advertising?

Video Ads 52

Video Ads Advertising Viewability ROI 52

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. for display ads and 89% for video.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

Automatad Inc.

JANUARY 9, 2024

Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy ! Many large and small publishers see video ads as a growing part of their business and use video header bidding to serve them.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. In cases where a user doesn’t scroll down, ads that are below-the-fold will never load, and there will be fewer ad requests. As a user navigates from one page to another, the leaderboard will have higher viewability.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

Martech

MARCH 6, 2023

This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? It’s also immensely popular, reaching 204.1

Viewability 79

Viewability Conversion Rate Impressions Conversion 79

Monetize More

FEBRUARY 8, 2023

Tired of poor Ad RPMs? Even though you’re super smart and are keeping up with the top adtech industry news, I bet most of the time you still feel like there is so much you are missing. Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Happy reading!

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Monetize More

DECEMBER 21, 2022

With the final quarter coming in, most publishers know that this is the time where they can earn the most or reach the maximum earning potential for their sites. An essential factor in all of this is the publisher Ad Stack. If you haven’t checked your page speed, now is the time to do so. 1 – Look at last year’s data.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? The 300×250 ad unit.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Ad Monsters

JUNE 16, 2022

So, you missed AdMonsters Ops 2022 in New York? While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. RMNs can help close the gap between consumers seeing ads and actually buying a product.

Viewability 52

Viewability Cookies Retail eCommerce 52

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

InMobi

DECEMBER 18, 2018

For many app publishers and mobile marketers, we have exciting news. Back in April, we began working closely with the IAB to develop a single SDK to cover all in-app viewability and verification needs. GET SDK So far, OM SDK reaches more than 2 billion mobile devices across the globe. ” What is the OM SDK?

Viewability 52

Viewability Impressions Audience Advertising 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Martech

OCTOBER 15, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. It used to be that any time I researched a brand I was reporting on, I’d get ads from them for months and months.

Audience 86

Audience Cookies Machine Learning Viewability 86

Monetize More

JANUARY 30, 2023

Most advertisers looking to launch their campaigns typically refer to the industry-standard ad sizes set by the Interactive Advertising Bureau (IAB). This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain. It also comes in the IAB standard units.

Banner 52

Banner Mobile Ads Click Through Rate Viewability 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Basis

AUGUST 30, 2022

What should we watch tonight? What used to be a simple question (it’s 8:30 p.m. For most TV watchers today, there’s a whole slew of follow-up questions that need to be addressed: Hulu, Netflix, or Paramount+? Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. Series, doc, or movie??

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Martech

MAY 18, 2022

In fact, digital video ad spending in the U.S. Clearly, having a video ad strategy is highly beneficial. However, comparing and analyzing video ad performance across platforms isn’t as easy as it may seem. In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads.

Advertising 99

Advertising Video Ads CPM Viewability 99

Ad Colony

JUNE 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention?

Viewability 75

Viewability Video Ads Audience Mobile Ads 75

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

VideoWeek

MAY 10, 2023

While both businesses measure attention, TVision’s technology specialises in TV and CTV advertising, whereas Lumen focuses on desktop and mobile. But this throws up a big question – is attention paid to a TV ad worth the same as attention paid to a YouTube ad? TVision does a similar thing, but for TV.

Impressions 65

Impressions Viewability Media Audience 65

Basis

JANUARY 3, 2024

When you’re online looking for crowdsourced recommendations from passionate people, where and how do you look? With so much product recommendation content out there these days, we can’t be the only ones adding “Reddit” at the end of our searches (à la “best vacuum cleaner reddit”) in search of honest recommendations and reviews.

Advertising 64

Advertising Audience A/B Testing Brand Lift 64

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? By the end of the day, you may find yourself investigating to determine the root cause of the irregularity. So, we have decided to assist you in navigating through these uncertain waters. What Is Page RPM?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

MAY 19, 2023

If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. The exact location where their ad will be served is not revealed.

Ad Exchange 98

Ad Exchange CPM Header Bidding Impressions 98

Monetize More

AUGUST 16, 2022

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. That’s what some local businesses get, according to a study.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. You’ll get better profit if you work to increase AdSense CTR on your website. . 2- Focus on ad placement.

SEO 52

SEO Banner Click Through Rate Viewability 52

Digital Turbine

JUNE 6, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention?

Viewability 52

Viewability Video Ads Audience Mobile Ads 52

Monetize More

MAY 17, 2023

The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it’s high time you must consider turning your creations into cash! Now, you might take YouTube into your account since it is an excellent platform to earn some bucks.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

RevX

MAY 5, 2022

This article discusses advertisers’ need for transparency and the best ways to navigate the advertising ecosystem. Why do we need transparency in mobile advertising? The world of mobile programmatic moves quickly and has numerous moving parts. But what is holding them back from demanding transparency? is assessed.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52