More About Advertising

JANUARY 9, 2024

The UK’s train services are hardly the model of anything, the result of a botched privatisation 30 years ago by John Major’s government. … The post LNER paints a rosy picture of train travel with new mascot Eleanor first appeared on More About Advertising.

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Advertising Agency 105

Martech Series

AUGUST 9, 2022

With this launch, IRONSCALES’ Complete Protect plan customers will gain exclusive access to over a hundred new training videos in nine languages from IRONSCALES’ partner Wizer Training, an industry leader in security awareness training. Marketing Technology News: Thirdverse Hires Former DeNA CEO to Lead Web3 Strategy. “As

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Education Communications MarTech Marketing 87

Martech Series

FEBRUARY 27, 2023

nCloud Integrators, Gainsight preferred partner and a leader in Gainsight implementation and administrative services, announced Gainsight training with custom content based on a company’s live Gainsight instance and its features, functionalities and workflows. The training development process is straightforward.

Education 84

Education Communications MarTech Marketing 84

AdExchanger

MARCH 21, 2023

Adobe has plans to weave generative AI tools into its real-time customer The post Adobe Is Training Generative AI For Its Customer Data Platform appeared first on AdExchanger. Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages.

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AdExchanger

AUGUST 13, 2023

Amazon Prime(s) Its SSP Play Based on its job listings, Amazon is getting ready to launch a supply-side The post Amazon Readies A Supply-Side Platform; The CTV Hype Train Is Losing Steam appeared first on AdExchanger. Sign up here.

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Ad Exchange 98

Smart Insights

NOVEMBER 2, 2022

How can you leverage training and skills development planning to achieve your goals this year? The landscape of today’s … The post Steps towards an ongoing employee training and skills development plan appeared first on Smart Insights.

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Marketing 94

Martech

DECEMBER 12, 2022

training opportunities and other ways to retain talent). That’s where the business’ focus on the workforce and training comes in. CMOs should invest in martech training. Many organizations have an opportunity to invest additional funds in martech training to drive better utilization and business value. Get MarTech!

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A/B Testing MarTech Conversion Rate ROI 110

Adweek

AUGUST 12, 2022

Swiss footwear brand On counts among its fans a tennis legend, an Olympic silver medalist and a three-time Oscar winner, with its kicks showing up everywhere from the court to the track to the red carpet. Now another member of the faithful, renowned choreographer Justin Peck--fresh off Steven Spielberg's West Side Story--has put On shoes.

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Fashion 246

AdExchanger

JULY 11, 2023

The post Out-Of-Home Is Hopping On The Clean Room Train appeared first on AdExchanger. Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad exposures and outcomes.

Advertising 75

Advertising 75

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. What they do. Get the daily newsletter digital marketers rely on.

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MarTech Marketing 98

More About Advertising

NOVEMBER 7, 2023

Trains are also on the app, dramatized by Mother in a campaign that plays on those awkward moments that are so familiar to Uber Ride customers. They are very well observed, and well timed ahead of the Christmas getaway – … The post Uber takes a train trip with Mother first appeared on More About Advertising.

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Food Advertising Agency 40

Exchange Wire

NOVEMBER 8, 2023

On today’s ExchangeWire digest: OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s USD$1bn (£822m) creator fund to disappear. OpenAI chatbot to be trained on new information The OpenAI chatbot will be trained on information up to [.]

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Advertising 96

More About Advertising

OCTOBER 31, 2021

As COP26 gets underway, the ad industry continues to do its bit, thanks in large part to a coalition of the Advertising Association, ISBA, and the IPA, whose Ad Net Zero initiative is now introducing a training certificate for all things sustainable. There is a 10-hour online course divided into five modules, covering topics like.

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Advertising Agency 80

Martech

AUGUST 17, 2021

Your opportunity to train with senior marketers from world-class brands is here: Attend MarTech , online September 14-15, for FREE. The post Michael Kors, Sony, Amazon… see who you’ll train with at MarTech appeared first on MarTech. What are you waiting for? Grab your free pass now!

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MarTech Entertainment Marketing 104

Adweek

APRIL 15, 2024

Fans have shared so many posts expressing their love for the fresh-baked bread course that Red Lobster had enough material to train an AI song generator to produce 30 new tunes. Red Lobster's Cheddar Bay Biscuits are one of its most beloved dishes, a craveable snack often spotlighted in the restaurant chain's social media activity.

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Media Food 300

Martech

AUGUST 24, 2021

The post Next month: Free, actionable training to overcome critical data challenges appeared first on MarTech. Add a live, immersive workshop to your itinerary for just $149 (mix and match to unlock 15% off)… don’t wait, rates increase next week!

Entertainment 122

Entertainment MarTech Marketing 122

Martech

FEBRUARY 8, 2022

The deprecation of third-party identifiers was described by Cohen as “the world’s biggest slow motion train wreck. The post Addressability is a ‘slow-motion train wreck,’ says IAB CEO appeared first on MarTech. ” Privacy and addressability. We can all see it coming from miles down the track.

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Cookies Entertainment Audience Media 98

Digiday

JUNE 12, 2023

And while workforce adoption of AI isn’t novel on its own, rapid innovations and their accelerated proliferation have created a new race to recruit, train and apply the best AI talent, to fill what some have described as an “AI skills shortage crisis.” Continue reading this article on digiday.com.

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Media Marketing 68

More About Advertising

MARCH 31, 2019

West Midlands Trains, which you probably haven’t heard of unless you live there, is setting out on the bold task of becoming “the UK’s most loved train company.” ” This is setting the bar either very high or low: does anyone love the UK’s trains at all?

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Agency Advertising 82

Adweek

FEBRUARY 23, 2024

As we work with clients, we plan to use [SLMs] because the data set [to train] is smaller, and its tasks are defined to a particular brand's needs," said Michael Olaye, ?senior senior vice.

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Agency 343

Digiday

JULY 16, 2023

For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work. Commutes are back as office mandates are being established.

Media 68

Media Marketing 68

More About Advertising

SEPTEMBER 10, 2020

With the familiar frustrations of endless summer traffic jams still fresh in our minds, Rosapark’s new ad for low cost French train company Ouigo makes painful viewing. Essentially, it just shows some people stuck in cars, then a train speeds past at the end to remind us that travel doesn’t need to be like this.

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Agency Advertising 75

AdPulp

DECEMBER 16, 2021

The post Stanley Black & Decker To Help Train 3M Skilled Workers appeared first on Adpulp. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of […].

Manufacturing 62

Manufacturing 62

Adweek

OCTOBER 12, 2022

Commuting can be hell, much more so during the end-of-year holiday rush. But what if some of the anxiety could be removed, turning that everyday chore into less of a total buzzkill? To solve a relatable problem for BVG, Germany's public transportation system, agency Jung von Matt AG created a product no one saw coming--first-of-their-kind.

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Agency 246

More About Advertising

APRIL 5, 2023

Steppenwolf’s “Born to be Wild” is the global anthem of the open road, but in this spot for SNCF by Rosa Paris, it provides the soundtrack to a group of train travellers who revel in the freedom to live their best lives, while a pair of grumpy bikers gets stuck in traffic. It’s the first.

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Advertising Agency 40

Adweek

DECEMBER 11, 2023

Her daughter, Shai, arrived in July, and--a little more than two weeks later--Osaka returned to her tennis training to begin fulfilling a dream: "for my kid to watch one of my matches. In January, Naomi Osaka announced to the world that she'd be stepping away from tennis in 2023 as she prepared to give birth.

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Marketing 356

Adweek

JANUARY 30, 2024

Previously, people could ask ChatGPT questions like, "Stylish summer attire for men," and receive a generic array of responses based on GPT's existing training data. Now, the @.

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Digiday

JUNE 22, 2022

Continuing a drumbeat of e-commerce moves that it’s rolling out during Cannes Lions, Omnicom has partnered with the king of commerce, Amazon, in a move that involves sharing of data, new tools and several levels of talent training — all in the name of accelerating connected commerce. Amazon declined to comment for this story.

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Retail eCommerce Agency Media 71

Digiday

AUGUST 1, 2022

In the coming months, 4A’s will continue rolling out its so-called agency accelerator program, designed to support agencies that may have gaps in their resources and training programs. It offers four certifications for onboarding as well as foundational training for new hires and newcomers in the first three years of their careers.

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Education Agency Media Communications 68

More About Advertising

NOVEMBER 28, 2019

Have you had the “time of your life” on Virgin Trains between 1997 and 2019, the length of its franchise? Richard Branson would like to think so in this vid from social media agency Cubaka featuring some B-listers (and himself) from the period. Virgin has lost the highly lucrative north west franchise in a disagreement.

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Agency Media Advertising 64

Adweek

DECEMBER 19, 2023

Marketer trade group MMA Global is helping brands plug their generative artificial intelligence skills gaps, launching a coalition complete with training, guides and frameworks on topics like AI in campaign creative, ethics and attribution.

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Marketing 314

Adweek

NOVEMBER 10, 2023

The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going from the military directly to the advertising industry isn't necessarily a natural transition.

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Manufacturing Advertising Marketing 333

Adweek

JANUARY 5, 2024

AdGreen offers free training and tools to help reduce the emissions generated by advertising production. Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen's carbon calculator.

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Agency Advertising 291

Adweek

DECEMBER 8, 2023

In a press call with reporters, questions were raised about datasets used to train Gemini, with Google executives declining to share specific details, including whether any were licensed.

Ad Tech 309

Ad Tech 309

More About Advertising

FEBRUARY 22, 2023

Ouigo, SNCF’s low-cost train network in France, has created a new campaign with Rosa Paris that equates the environmental benefits of. The post Rosa Paris shows how to “Go green without even trying” for Ouigo trains first appeared on More About Advertising. Let’s face it, we are more likely to go green if it’s easy or cheap.

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Advertising Agency 40

The Ad Tech Blog

MARCH 14, 2024

This includes conducting regular risk assessments, ensuring that electronic Protected Health Information ( ePHI ) is encrypted when in transit and at rest, and training employees on HIPAA compliance and data privacy principles. What are the best practices for employee training on HIPAA compliance?

Electronics 130

Electronics 130

Adweek

JANUARY 31, 2023

Rail companies, too, are preparing for a resurgence of train travel. According to the 2023 Pinterest Predicts survey, pins related to train travel were up significantly from September 2020 to September 2022: Inter-railing Europe aesthetic: +105% Train trip aesthetic:

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Marketing 255