Smart-Hub

DECEMBER 21, 2023

For example, you may want to set up ad formats and traffic types for each so advertisers with banner ads and desktop traffic can easily reach publishers who meet these requirements. Traffic type Traffic type targeting options may include desktop, mobile web, in-app, and other settings.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Ad Rants

NOVEMBER 7, 2022

Google Discover has great potential as an excellent tool for generating website traffic. With so many factors at play, this type of predictive search is projected to develop into increasingly complex information distribution systems. Despite being a relatively new service, Google Discovery has amassed over 800 million users.

SEO 130

SEO Impressions 130

Monetize More

MARCH 3, 2023

Millions of publishers use Google AdSense to monetize their web traffic. Viewdeos Viewdeos helps publishers monetize traffic through video advertising. Premium publishers such as Forbes, Wayfair, Bank Of America, and more use their networks to monetize traffic and drive users to their sites.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Martech

OCTOBER 31, 2023

It can also determine what offline things are driving traffic. GA4 has two different types of acquisition reports: user and traffic. Traffic acquisition tells you what time the user came to your site. To get the whole picture you need to measure interactions via mobile and apps — something UA couldn’t do. said Mostyn. “It

Machine Learning 115

Machine Learning Conversion MarTech Audience 115

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 111

CPC Demand Side Platform CPM Media 111

Seth Godin

OCTOBER 11, 2023

Suddenly, you could type instructions into the game instead of relying on the more emotional but crude joystick for input. Computers, over the decades, have had to have them engineered. In 1983, Dan Lovy built a parser for the adventure games I was marketing at Spinnaker.

Communications 90

Communications Conversion Marketing 90

Playwire

DECEMBER 11, 2023

Key Criteria : Common requirements include minimum traffic, content quality, and compliance with ad providers like Google AdSense. Publisher-Specific : Each platform typically specializes in different publisher types, underscoring the importance of matching your content and audience with the right platform and partner.

Audience 52

Audience Ad Tech 52

Ad Monsters

JANUARY 26, 2023

It is a source of invalid traffic (IVT), which makes it a form of ad fraud. Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. However, they laundered user data instead of money.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

AdPushup

SEPTEMBER 7, 2023

Learn more about its types, benefits, and how to get started. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. Likewise, ad tech video ad spend is [.]

Video Ads 52

Video Ads Ad Tech Media Advertising 52

Martech Series

FEBRUARY 22, 2023

state government and other organization bans on TikTok and other social media platforms, Netography, the security company for the Atomized Network, announced enhancements to Netography Fusion’s operational governance dashboards, providing analysts with real-time comprehensive views of all social media traffic.

Media 76

Media MarTech Marketing 76

Monetize More

MARCH 21, 2023

How’s your experience been with invalid traffic (IVT) ? If left unchecked, fake traffic can cause publishers to lose their ad accounts and experience many unpleasant issues in their business. Did you know that over 40% of all traffic online is invalid ? of all fake traffic online. of invalid traffic.

Machine Learning 52

Machine Learning Advertising Marketing Agency 52

Martech Series

JULY 28, 2022

Bots are of different types, such as text-reading bots, social media bots, spider bots, chatbots, transactional bots, download bots, and so forth. A successful indexing process encourages more traffic to the platform and enables newly added pages to get found more quickly. Attentively assess traffic sources.

eCommerce 102

eCommerce Conversion Rate Impressions MarTech 102

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts.

SEO 103

SEO ROI MarTech Marketing 103

Martech

NOVEMBER 2, 2022

Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website. This is really and truly about using the same type of metric throughout your entire report analysis work that you’re doing. says Harris.

Cookies 117

Cookies Conversion MarTech Marketing 117

Monetize More

APRIL 27, 2023

This can lead to a decline in website traffic and ad revenue. How ad fraud and invalid traffic (IVT) can affect ad quality Ad fraud and invalid traffic (IVT) can significantly affect ad quality by reducing the effectiveness and relevance of ads for users. Stop worrying about ad quality!

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

Monetize More

DECEMBER 21, 2022

There are many ways to monetize traffic online these days, but one of the most effective ways is through advertising. User-generated content has proven to be one of the most scalable business models to grow traffic and recurring ad revenues. Below are some examples of this type of site: Online classifieds. Content farms.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

Monetize More

JANUARY 16, 2023

Are you aware that over 42% of all internet traffic is generated by bots? of all internet activity is invalid traffic activity. This article breaks down everything you need to know about bot traffic and the best solution to detect and block IVT for good. Is bot traffic bad or good? Scraper Bots.

SEO 52

SEO Machine Learning Ad network Audience 52

YieldBird

MAY 31, 2023

A compromised computer network (“botnet”) creates fake consumer traffic. Extensive research conducted by ad fraud experts reveals that a considerable chunk of web traffic is compromised by fraudulent activities. The State of Fake Traffic report for 2022 exposes the prevalence of falsified web activity, indicating that 11.2%

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Martech

NOVEMBER 30, 2021

Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Complicating things further, many of these updates overlapped or occurred within the same date range, making it more difficult to understand which update(s) may have caused traffic & ranking loss for webmasters.

SEO 97

SEO Healthcare Affiliates Finance 97

Martech Series

NOVEMBER 25, 2022

While more traffic can be a good sign, more of the right traffic will convert users into B2B leads. Irrespective of the type and size of your business, target personas should be the foundation of your marketing strategy. Social media keeps your brand on top of customers’ minds and drive traffic to your website.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Martech Series

FEBRUARY 9, 2023

The service now offers App Traffic Optimizer, a unique feature that allows users to prioritize and shift bandwidth to any application of their choice in real-time, maximizing the online experience while ensuring uninterrupted privacy protection. With App Traffic Optimizer added to Bitdefender Premium VPN there no longer needs to be a choice.

Pop-Up 79

Pop-Up Banner Video Ads MarTech 79

Martech Series

FEBRUARY 22, 2023

Consumer surveys reveal that at least one-third (33%) of Europeans have experienced identity theft, making it the second-most common type of fraud in Europe and causing more than €24 billion in financial damages in recent years.

Finance 81

Finance MarTech Marketing Media 81

Monetize More

DECEMBER 29, 2022

Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic. Use these parameters to assess the performance of your website by page type, site sections, and/or editorial content categories, device types, operating systems, or respective traffic sources.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Monetize More

AUGUST 22, 2022

As reported by Wired, the number of phony Twitter users have increased dramatically over the years, to a point where bots even composed more than half of social media traffic in certain countries. Even with all the efforts, Twitter has been putting into combating fake accounts, bad bots and spam traffic still plague its platform.

Click Through Rate 52

Click Through Rate Ad Click Machine Learning ROI 52

Monetize More

AUGUST 22, 2022

As reported by Wired, the number of phony Twitter users have increased dramatically over the years, to a point where bots even composed more than half of social media traffic in certain countries. Even with all the efforts, Twitter has been putting into combating fake accounts, bad bots and spam traffic still plague its platform.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

Ad Monsters

APRIL 27, 2023

For example, deal-centric or “shopping resource” sites like ours are an emergent type of nontraditional publisher with significant traction over the years. Continued inflation brings an increased focus on comparative shopping, which has boosted traffic. increase in incremental monetized traffic since November 2021.

eCommerce 98

eCommerce Audience Conversion Ad network 98

Monetize More

JANUARY 23, 2023

There are two primary reasons why your AdSense account got placed under such a penalty: Account Being Assessed : An ad serving limit can be placed on your account as a precautionary measure while your traffic quality is being assessed. This reporting suite is made available to publishers that sign up for a Traffic Cop subscription.

Advertising 52

Advertising 52

Monetize More

MAY 9, 2023

Increase Page Views & Ad Revenue Through Organic Traffic Maximizing ad revenue doesn’t have to be difficult. By focusing on organic traffic, of course! Organic traffic consists of people who are actively seeking out the information you are providing. How do you do this? But don’t worry!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Martech Series

JANUARY 26, 2023

Advertisers pay no fixed monthly fees and are guaranteed high-quality traffic via Preciso’s AI-assisted, bid-smart targeting technology. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Lemonads

JUNE 21, 2021

We will explain the different types of offers, traffic sources , costs, and restrictions plus other topics that we consider important when choosing an offer. Type of Affiliate Programs There are different types of offers that are related to a specific vertical or category. Easy question.

Affiliates 52

Affiliates Pop-Up Marketing CPL 52

Playwire

JANUARY 15, 2023

Improving viewability, reducing invalid traffic, choosing the right ad size and placement, and enlisting a third-party ad tech expert are all recommended for publishers of all types. Following some key best practices can help make GAM more effective for publishers.

Viewability 52

Viewability Ad Tech Advertising 52

Lemonads

JULY 27, 2021

Zeropark is one of the classic ad networks with the standard set of pop, push, in-page push, and domain redirect traffic. The campaign types include RON campaign, source campaign, target campaign, as well as keyword or multi-geo campaign. But let’s get into more details about their traffic. What does Zeropark have to offer?

Affiliates 52

Affiliates Pop-Up Ad network Impressions 52

Basis

FEBRUARY 28, 2024

On the other hand, with advancements in automation and AI, invalid traffic has become more and more sophisticated over the past three years. One advertiser explained that tackling invalid traffic led to “more stable and predictable growth across our most important paid media channels.”

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Monetize More

MAY 25, 2022

Many publishers are now aware or becoming aware of invalid traffic (IVT) and the potential implications it has on their site performance and ultimately, revenue. Automated (or bot) traffic and page errors can also result in a long-term erosion of bids, bid pricing, and reputation amongst advertisers. What does it cost?

Impressions 72

Impressions Advertising Ad network 72

Monetize More

MARCH 1, 2023

Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. There is no minimum traffic amount that you should have, however the more, the better. How do AdSense payments work?

Ad network 111

Ad network Click Through Rate Ad Targeting Impressions 111

Martech Series

DECEMBER 14, 2022

To increase protection around its hybrid computing environment and ensure optimal delivery of its services and application traffic, the industry leader purchased Radware’s DefensePro DDoS Protection solution as part of a multimillion-dollar deal. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Communications 74

Communications MarTech Marketing 74

Monetize More

JUNE 15, 2022

If you’re a publisher, you know that keeping track of your traffic source and website performance is key to understanding how your content is performing. It’s possible that a good chunk of that traffic & fake ad clicks are actually coming from bots. Cut out bad bot traffic . So read on, and get started!

Machine Learning 52

Machine Learning Ad Inventory Ad Click Audience 52