Adweek

JUNE 13, 2022

They're also driving important conversation around a variety of topics, including the Black experience and diversity, equity and inclusion, and changing how we think about the creative process.

Conversion 256

Conversion 256

Adweek

SEPTEMBER 28, 2022

Topics will range from highlighting agencies doing creative work across Latin America to.

Agency 222

Agency Media Advertising Marketing 222

AdExchanger

MARCH 3, 2024

When the topic arose, the focus, he noticed, was on the devices being used or the creative – not ad selection. When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. But ad selection is a complex and carbon-hungry process.

Advertising 104

Advertising 104

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Trendup AI for finding trending topics on social media. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing 110

Marketing Machine Learning Audience MarTech 110

The Ad Tech Blog

JULY 22, 2022

A recurrent topic in my 1x1s is how to estimate correctly. Once you get a number from an engineer and realize the cost is above your expectation, creativity kicks in. Once you get a number from an engineer and realize the cost is above your expectation, creativity kicks in. Your estimate is wrong. How can we make it cheaper?

Ad Tech 264

Ad Tech 264

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. He advocates that, for the first time, “the creative creates the reach,” and CPG is the next big shift in transportation. Marketer to marketer, here are some of the highlights of this year’s expo.

Cookies 59

Cookies Retail Conversion Marketing 59

Martech Series

JANUARY 10, 2023

planetRE , the nation’s leading enterprise cloud vendor, announced new CRM capabilities integrating cutting edge AI and Neural network technology to enhance productivity and creativity for marketers. Topics for contents can be graded on a scale from full match to suggestive contents.

ROI 79

ROI MarTech Marketing 79

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Content is organized into user-created boards called “subreddits,” which focus on particular topics. Fortunately, because subreddits are topic specific it is easy for brands to avoid those. Demographics 63.6% 44% of U.S.

Audience 95

Audience MarTech Video Ads Media 95

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. At the same time, look for the most popular keywords in your industry and make sure your business has content covering those topics.

Marketing 131

Marketing SEO Machine Learning Audience 131

VideoWeek

APRIL 10, 2024

WPP already runs a creative hub within WPP Open called WPP Open Creative Studio. The agency says within this studio, Gemini will be able to do a range of creative tasks including writing headlines and turning sketches into images. And WPP says Gemini 1.5 And WPP says Gemini 1.5

Agency 65

Agency Marketing Advertising 65

Martech

FEBRUARY 2, 2024

A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Unsurprisingly, most of the prompts MarTechBot fielded were focused on a variety of marketing-related topics. Click to expand.

Marketing 110

Marketing Impressions MarTech Conversion 110

Martech

MARCH 30, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care.

MarTech 111

MarTech Affiliates Conversion Marketing 111

Martech

DECEMBER 6, 2023

Along with millions of other professionals, I have come to rely on ChatGPT to help boost productivity and creativity and do an endless list of helpful tasks. You can copy and paste the campaign topic, description or any text-based information into ChatGPT and ask for 10/100/1000 visually engaging concepts or treatments.

Education 106

Education MarTech Marketing Audience 106

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content. These should be globally available by next year. These capabilities are: Background generation. Get MarTech!

Agency 139

Agency Audience MarTech Conversion 139

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. When asked which responded best to the creative brief for these images, 50% chose the solely human response, 25% chose the hybrid and 22% preferred the AI-only design. Way to go, humanity.

MarTech 119

MarTech Conversion Marketing Advertising 119

Digiday

AUGUST 31, 2023

At Stagwell agency Code and Theory, Kirstyn Nimmo, group director of inclusive design and marketing strategy, is leading efforts with its creative director and copywriting team to expand an inclusion practice and training across the agency’s workforce and client base.

Agency 86

Agency Media Marketing 86

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. Topics may be a more realistic option than FLoC, marketers say. Topic diversity and other potential hurdles for advertisers. The closest topic Google has (at the moment) is ‘Food & Drink.’”.

Cookies 100

Cookies Audience Food Advertising 100

Rob Campbell

OCTOBER 9, 2023

For a lot of people, creativity is just f**k about until something interesting comes along. But for others, creativity is also about taking on challenges. But then we shouldn’t be surprised because all creativity solves some sort of problem … whether personal or commercial.

Audience 67

Audience Marketing 67

Martech Series

JUNE 10, 2022

The unit, Chapter & Verse, will have three core capabilities: Consulting, Creative Concepting & Development, and Event Activation. “So we are launching ‘metaMondays’ – an open forum series for Horizon employees and clients to engage on a broad range of topics and to inspire creative ideas.

Media 94

Media Education Retail MarTech 94

Ad Ops Hero

MAY 7, 2023

By inputting a simple prompt, you can get a whole host of ideas, from blog post topics to social media captions, that can help you create engaging and effective marketing campaigns for your clients. Best ChatGPT prompts for Marketing Can you provide me with some ideas for blog posts about [topic of your choice]?

A/B Testing 79

A/B Testing Finance Audience Education 79

Basis

OCTOBER 26, 2023

cheaper, more transparently, or faster), whether that relates to media buying, creative production, or something else. In your conversations with agency leaders, what topics are forefront on their minds? MO : A few topics are at the forefront of my conversations with agency leaders.

Agency 75

Agency Advertising Non-Profit Cookies 75

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Topics Covered: Accessible or web-based AR, platform overview, business goals, channel strategy, campaign mechanics and real-world use cases. Creative Communication Beyond VR and AR on Futurelearn.com.

Marketing 131

Marketing Communications Audience Media 131

VideoWeek

DECEMBER 18, 2023

With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. We expect more brands to start looking at ways of enhancing their ad messaging based on audience to drive performance with intelligent use of creative formats. Next year, I expect to see this change.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Digiday

JUNE 22, 2023

Conversations around generative artificial intelligence have shifted from fear to curiosity, seemingly reaching an inflection point at this year’s Cannes Lions Festival of Creativity. It’s a huge topic of conversation. It’s early days for pretty much everybody,” said Chris Rogers, chief business officer at Instacart.

Conversion 68

Conversion Media Marketing Advertising 68

Martech

DECEMBER 1, 2023

Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. Organize Next, the system must organize the data.

Marketing 142

Marketing Conversion Rate Audience MarTech 142

VideoWeek

MAY 9, 2023

AI-powered solutions are being used across different aspects of advertising, from creative development to asset creation at scale. The advertising industry has always been characterised by creativity, storytelling, and engaging with the audience. Whilst many focus on the negative, AI offers huge benefits to the creative process.

Machine Learning 98

Machine Learning Video Ads Audience Viewability 98

Martech

MAY 18, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. The new feature lets users build tailored creative based on the context of the surrounding page-level content. The other, AI Brainstorm, generates creative campaign concepts. Get MarTech!

MarTech 100

MarTech Machine Learning eCommerce Communications 100

Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Let’s say you have a very small collection of webpages on a narrow topic. Hi Mailstop 34” isn’t much better than “Hi [First Name].”

Marketing 131

Marketing SEO MarTech Audience 131

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. For instance, AI analytics tools can identify trending topics based on customer behavior. Why is human thought leadership so valuable right now?

Marketing 135

Marketing Education MarTech Conversion 135

More About Advertising

JUNE 23, 2023

Amid the usual dreary questions about AI, Ruhanen has this to say about the prevailing level of creativity in adland: Q/Do you feel like AI is overshadowing any topics. The post Cannes Lions: TBWA boss Ruhanen blasts creative standards and bent juries first appeared on More About Advertising.

Advertising 40

Advertising Finance Media Agency 40

Martech

JANUARY 19, 2023

The debate on whether this will always be true is a topic for another article. Creativity AI can surface insights but creativity is still the realm of humans. They looked at the language and topics that were popular in social media and then created ads around them. Hence, the value of human creativity. Get MarTech!

Marketing 136

Marketing MarTech Impressions Media 136

Bhatnaturally

APRIL 17, 2022

’ is a topic of perennial debate in advertising & marketing circles. In my weekly roundup I will attempt to share my views on current trends from the world of marketing and a compilation of clutter-breaking creative ads. [.]. ‘Is celebrity advertising an effective strategy?’

Advertising 52

Advertising Marketing 52

VideoWeek

JUNE 19, 2023

In this episode we speak to various industry luminaries and some of the VideoWeek Villa partners about what they think are the big conversation topics in Cannes this year.

Entertainment 52

Entertainment Conversion Media Advertising 52

MNTN

DECEMBER 22, 2022

It didn’t take long before the eMarketer host brought up a topic on every marketer’s mind right now—the economy. Ad Fatigue and Audience-by-Audience Creative. Haeri noted that studies show creative should be cycled out at least quarterly. So should you be thinking about creative on a platform-by-platform basis?

Audience 78

Audience Advertising Video Ads Marketing 78

Martech

MARCH 7, 2023

At a time when B2B pros are bombarded with so much noise, our content must be more personalized and creative than ever. Think of: Video content that allows people to experience the topic or solution. Record a short video highlighting takeaways or commentary, adding your take and perspective on the topic. You get the idea.

Audience 112

Audience Education MarTech Marketing 112

Rob Campbell

NOVEMBER 9, 2022

Now over the years I’ve written about all manner of topics. And yet for all the stuff I put out, there’s one topic that never seems to capture the imagination like all that other stuff … and yet it is arguably, the most important and serious stuff I write. Not even use their platform or position to keep the topic, top of mind.

Impressions 56

Impressions Marketing Advertising 56

Digital Ad Blog

AUGUST 25, 2022

5 Creative Ways To Use YouTube for Business. By creating engaging and creative content, businesses can reach a broad audience and build their brand. Businesses can use YouTube to showcase their products and services in many creative ways. Get creative and start producing engaging video content for your business today.

Communications 98

Communications SEO Audience Marketing 98