top-3-defining-trends-that-will-shape-brand-experiences-of-the-future 
InMobi
FEBRUARY 21, 2022
Be it meeting consumers where they are in a world with constantly shifting social distancing measures, or joining them in the new exciting virtual realities which have seen huge traction over the last 20 months, brands today must embrace agility and resilience to drive meaningful connection with consumers.
Basis
APRIL 30, 2024
And as agencies and brands approach either filling newly-created positions on their teams or replacing those left vacant by employee departures, it’s increasingly likely that many of their candidates will be members of Generation Z. The last several years have seen an influx of Gen Z workers: 17.1
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Ad Monsters
JANUARY 10, 2024
However, more brands plan to integrate the tech into their workflow. Here’s how experts say it will happen: AI Will Evolve Marketing Roles vs. Taking Them Away Trend # 1: When Generative AI first popped on the scene, fearmongers predicted that they would take our jobs. Brands and agency leaders will leverage this technology actively.
Martech Series
FEBRUARY 24, 2023
Demand forecasting is the estimation of the future demand for a product or service how much will it be needed and when. The Institute of Business Forecasting and Planning (IBF) defines it as the process of applying both past experience and predictions to gauge the demand for various items at different stages of the supply chain.
Martech Series
FEBRUARY 2, 2023
Many business leaders and investors think that having access to customer data can provide them an unassailable competitive edge. More customers means you have more data and you need to collect the data. Most of the time, this assumption is incorrect, and individuals typically greatly underestimate the benefit that data provides.
Single Grain
FEBRUARY 12, 2020
But this year, the biggest differentiator is customer experience. A PwC report, for example, found that 52% of customers are willing to pay extra for fast and efficient customer experience. 6 Customer Service Trends You Can't Ignore in 2020. Good CX comes down to the highest standards for providing customer service.
MNTN
FEBRUARY 6, 2024
Research suggests that brands with proper attribution and optimization methodologies in place can eliminate up to 94% of their ad spend waste. As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. What Is Marketing Attribution? Two words for you: marketing attribution.
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