technology 
Adweek
NOVEMBER 15, 2023
This is a revolution powered by a convergence of cutting-edge technologies like artificial intelligence (AI), virtual reality (VR) and augmented reality (AR), and. Traditionally, advertising production has been characterized by extensive globe-trotting, significant environmental impact and substantial costs.
Adweek
MARCH 19, 2024
The digital age has transformed how we engage with sports and entertainment, creating a dynamic ecosystem where brands, technology and fan experiences intersect. In this evolving landscape, understanding the power of fandom and leveraging technology to enhance fan engagement are critical for success.
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Adweek
FEBRUARY 13, 2024
Now, technology drives most industries, and companies are focusing on giving customers tech-based experiences. AI has been around for years, but the release of ChatGPT brought it to everyone's attention. For non-tech brands, this means partnering with tech companies to meet consumer expectations.
Adweek
JUNE 28, 2023
Combining the worlds of digital wallets and augmented reality, Web3 engagement and loyalty platform SmartMedia Technologies partnered with Niantic's 8th Wall augmented reality platform to bring AR experiences to owners of Web3 wallets. SmartMedia Technologies debuted its new offering at Cannes Lions.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
The Ad Tech Blog
JULY 30, 2022
In today’s world, we generate sales using technology. The post Generate sales with technology appeared first on The Ad Tech Blog. Long gone are the days of the door-to-door salesperson. A sales tech stack might not be cheap, but the revenue opportunity is clear. If you are in the B2C / D2C space, the first step is awareness.
Adweek
NOVEMBER 29, 2023
Technology is at the heart of innovation. That's the case in every industry, including marketing. In a world of artificial intelligence and automation, how can you and your brand rise up above the noise? Adweek's fifth annual NexTech summit took place Nov. 14-15 in New York. Attendees, both in-person and virtual, heard from marketers and.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Advertiser: ZoomInfo
Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.
Advertiser: ZoomInfo
Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Advertiser: ZoomInfo
Where Conversation Intelligence fits into your sales technology stack. In this eBook, we’ll cover: The history of Conversation Intelligence. Conversation Intelligence defined and how it impacts your business. Who in the Revenue organization benefits from Conversation Intelligence.
Advertiser: ZoomInfo
On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. Basic search: Easily search using keywords, job title, location, industry, and more.
Advertiser: ZoomInfo
However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel
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