Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August Allen, which has created a proprietary augmented reality platform for the company that will allow Jones to build and manage its own AR projects and campaigns in-house.
Jones has a history of utilizing AR to reach consumers. In 2021, the company launched its Reel Labels program, which allows people to scan QR labels on Jones Soda bottles to watch videos on their smart device. This new solution will improve upon the Reels Labels program with a faster user experience that utilizes mobile AR, rather than requiring people to download an application.
