Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. Programmatic Advertising Platforms Automated technology has made significant strides throughout the years. Demand-Side Platforms Similar to SSPs, these company names may ring a bell and offer DSPs.

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Brid.tv

AUGUST 29, 2022

Marketplace 3. However, there is a handful of key features every good ad network should have. For example, you should probably look for an ad network that has contextual targeting features. Some other targeting tools and features to look for include device targeting, geographic targeting, and more. Marketplace.

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MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is the Difference Between an SSP and a DSP?

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Clearcode

JULY 13, 2023

Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible. Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory.

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Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Real-time bidding (RTB): RTB is a key feature that enables advertisers to bid on ad impressions in real-time auctions, allowing the highest bidder to secure the placement.

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Basis

NOVEMBER 2, 2022

Advanced TV , at its simplest, is an umbrella term that refers to the marriage of television and technology, which allows for more precise and sophisticated targeting, measurement, and tracking. Programmatic TV refers to purchasing and placing ads in TV content in an automated and data-driven manner, often by using a DSP.

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Brid.tv

JUNE 26, 2023

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

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Smart-Hub

JANUARY 23, 2023

Basically, it’s just a buzzword for a well-known technology (with some useful additions). At the same time, one of the important features of programmatic is the ability to optimize ad campaigns in real time across multiple parameters. This technology is used by Google Ads and other well-known advertising systems.

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InMobi

SEPTEMBER 27, 2020

At the same time, it allows publishers to gain greater control and flexibility with respect to how they integrate and collaborate with their technology partners. We are working with all our demand-side platform (DSP) partners to ensure that they are fully prepared to consume the TCF 2.0 InMobi and TCF 2.0 Stricter Regulations TCF 2.0

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. With pushback from regulators on third-party cookies and other tracking technology, an entire ID tech and standardization industry has emerged. Who should use it? Who are the partners?

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VideoWeek

SEPTEMBER 15, 2023

In this week’s Week in Review: Nielsen appoints a new CEO, X looks to Google to grow ad revenues, and Pinterest rolls out new ad formats and shoppable features. The company also launched its cross-media measurement product Nielsen ONE, and was acquired in a private equity deal valued around $10 billion. and VideoAmp.

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Monetize More

OCTOBER 18, 2022

The Playable ad format helps brands reach more people by turning their apps into fun little games and by making their app features more approachable by allowing users to try them out firsthand before installing them. OpenX offers premium and high-quality video demand to publishers with one of the world’s fastest growing video marketplaces.

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Smart-Hub

JANUARY 13, 2023

market has dozens of successful adtech companies that produce WL solutions for DSP, SSP, and DMP. Let’s look at the features of the White Label concept and its value for the adtech market. The WL concept is optimal if you need more time or resources to experiment and want to enter the marketplace quickly. Today, the U.S.

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Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Ad exchange stands for a digital marketplace that ensures the programmatic selling and buying of the ad inventory by utilizing real-time bidding (RTB). Wide reach.

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VideoWeek

OCTOBER 14, 2022

A holding company executive confirmed that Apple intends to use a DSP for their TV inventory. They actually have so much native inventory, through maps, email, and all their apps at this point, that the DSP would actually be only to decision on their owned and operated [TV content],” said the anonymous exec. The Week for Publishers.

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Lemonads

NOVEMBER 8, 2020

No Contact with Publishers (with Some Exceptions) In the vast majority of cases, affiliates only have to work with a DSP or similar platform to run their entire campaigns. Private marketplaces may be more limited in terms of reach, but at least you’ll be able to filter out low-quality visitors and increase the chances of getting conversions.

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Clearcode

APRIL 26, 2022

The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. So when we talk about advertising technology, or AdTech for short, and AdTech platforms, we’re essentially just talking about software. The Ultimate Guide to AdTech Terminology.

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VideoWeek

FEBRUARY 24, 2023

Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. “I believe that we have an overwhelming advantage in the marketplace with the IP that we own,” said CEO David Zaslav.

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VideoWeek

JUNE 30, 2023

We’re always experimenting with new features, but have nothing to announce right now.” At the time, the company said it could redeploy the Stadia technology to other parts of the company, including YouTube. Buyers can access this inventory through The Trade Desk, though Vox plans to add more DSP partners in the future.

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VideoWeek

MAY 27, 2022

Cadent on Wednesday unveiled a new feature for the Cadent Aperture Platform to enable programmatic guaranteed bidding for CTV and addressable TV, across set top boxes, smart TVs, mobile devices and desktop applications. “With this investment, our growth engine is firing on all cylinders,” said Firework Co-Founder and CEO Vincent Yang.

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VideoWeek

JANUARY 6, 2023

Yahoo will offer carbon-neutral private marketplace (PMP) media on its SSP, in conjunction with Scope3. Google is at “code red” over the technology, according to 9to5Google , while Microsoft prepares to launch its own AI-based version of Bing. Scope3 Brings Carbon-Neutral Media to Yahoo SSP.

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Clearcode

JANUARY 19, 2022

To be honest, there is nothing newer than deeper analysis, which absolutely depends on technology and human efforts. Although direct deals are still popular, particularly among premium publishers, CTV programmatic guaranteed (PG) and private marketplace (PMP) deals have been gaining momentum in the US.

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