Basis

JULY 28, 2022

Automatic content recognition (ACR): technology built into smart TVs that allows the TV to identify what is playing on the screen—and helps marketers to target audiences more precisely. This gives marketers more control over precisely who they are targeting, as well as the ability to retarget effectively.

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. No matter how many channels you use, it's crucial to know how each channel adds value to your business’ bottom line. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Basis

AUGUST 30, 2022

Ad spend on the channel is projected to hit $29.5 CTV dominates over other channels when it comes to video completion rate (VCR), with rates up to 95%. . Now that we’ve covered some key facts and figures about this media channel, let’s dive a bit more into what distinguishes an average CTV ad from a great one. All in all?

Advertising 78

Advertising Viewability Brand Awareness A/B Testing 78

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. The cross-device and cross-channel optimization allows publishers to monetize content regardless of whether they have a website or an OTT service. But what does that actually mean? Start Monetizing.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Basis

NOVEMBER 2, 2022

Advanced TV , at its simplest, is an umbrella term that refers to the marriage of television and technology, which allows for more precise and sophisticated targeting, measurement, and tracking. Programmatic TV refers to purchasing and placing ads in TV content in an automated and data-driven manner, often by using a DSP.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Receive requests from the DSPs for the type and format of the required ad inventory.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. This will help drive site traffic and increase the size of your retargeting pool.

Conversion 67

Conversion Advertising Cookies Demand Side Platform 67

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. MonetizeMore’s main priority is to power up publishers with the world’s most advanced advertising technology. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Media Math

MAY 17, 2022

Additionally, Parrable is complementary to authenticated and cross-channel identity solutions, like LiveRamp, UID 2.0 Using Parrable Today: Parrable’s ID is propagated on the supply side to tens of thousands of global publishers “Parrable enabled supply” and is passed in the bidstream for DSPs (or SSPs) to activate. Want to learn more?

Cookies 52

Cookies GDPR Retargeting Impressions 52

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. This will help drive site traffic and increase the size of your retargeting pool.

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

PrograMetrix

SEPTEMBER 8, 2021

Account-based marketing has experienced a resurgence due to evolving technology, improved use of data, and a changing B2B landscape. ABM can be applied to a myriad of marketing channels including email, social media, webinars, events, and direct mail. Top B2B Programmatic Advertising Tactics to Increase Lead Gen.

Advertising 52

Advertising ROI Audience Retargeting 52

MNTN

NOVEMBER 1, 2022

That’s because it marries the power and impact of traditional TV advertising —which is considered the most powerful advertising medium on the planet—with the precision and measurement capabilities of a digital ad channel. It’s this automation that introduces the right amount of efficiency that makes CTV a performance marketing channel.

Advertising 98

Advertising Audience Retargeting CPA 98

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Brid.tv

DECEMBER 21, 2022

There may also be some differences in the steps involved, depending on the specific ad trading technology being used. . Needless to say, along with header bidding technology, the network should also offer detailed header bidding analytics. APS uses in-app header bidding technology and comes with an array of analytics tools.

Ad network 67

Ad network Mobile Ads Header Bidding CPM 67

Digital Remedy

JANUARY 11, 2023

If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy. Currently, there is no available third-party segmentation or first-party retargeting. Netflix Announces Its Plan to Win Advertisers.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). The technologies are pretty similar.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JULY 20, 2021

Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. In 2020, ad impressions sold programmatically reached $129.1

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

JUNE 28, 2023

The State of Broadcast Radio Today Before we explore how traditional radio fits within an omnichannel strategy, let’s take a look at some of the most recent stats on the channel: In 2022, broadcast radio accounted for 10.5% We’re total proponents of using traditional radio as one of many channels within a holistic, omnichannel campaign.

Retargeting 52

Retargeting Conversion Audience Media 52

Lemonads

SEPTEMBER 10, 2020

According to recent data, Nativo’s leading advertising technology platform, with its 109MM monthly uniques on desktop and 173MM monthly uniques on mobile, Nativo rises above Sharethrough with its 96MM monthly uniques on desktop/147MM on mobile and TripleLift with its 91MM monthly uniques on desktop/168MM on mobile. Households, 3.0%

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Below, we’ll take a quick look at each of the key elements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

AUGUST 18, 2023

40%-60% of customers are also using social media as a support channel. Calculating ROI for Different Digital Marketing Channels Before starting your marketing campaign, it’s essential to calculate ROI for different marketing channels to ensure that you don’t overspend. And don’t forget about personalization on social media.

ROI 98

ROI Marketing SEO CPA 98