Martech

MARCH 16, 2023

Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance 2. Setting up server-side tagging in GTM can help you easily deploy Facebook’s Conversions API on top.

Marketing 92

Marketing Cookies Banner Conversion 92

Martech

OCTOBER 17, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. Dig deeper: Using Google Analytics 4 integrations for insights and media activations. VERY IMPORTANT: You must already be using Google tags for this to work.

Conversion 99

Conversion MarTech Audience Media 99

Martech Series

FEBRUARY 24, 2023

Komprise enterprise customers are distributed across healthcare, life sciences, biotech, media and entertainment, public sector, higher education, financial services, legal, energy, high-tech and other industries managing petabyte-scale unstructured data environments.

Healthcare 96

Healthcare Education Entertainment MarTech 96

Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. Two years in the making, the study was conducted with TAG TrustNet. We distilled it so you don’t have to.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. As Founder + CEO of Mirror Digital, an interactive media and advertising company, she helps Fortune 500 brands tap into the fastest-growing U.S.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Media 52

Media Audience Ad Tech Communications 52

AdvertiseMint

DECEMBER 1, 2023

In this tactical guide to RLSA, we’ll explore how to: Create and use remarketing lists to track previous site visitors Set up RLSA campaigns to serve targeted ads Target specific keywords and ad groups with RLSA Use cross-channel remarketing strategies to supercharge your ROI And more! Now, let’s dig into additional details.

Conversion 52

Conversion ROI Audience Cookies 52

Digiday

APRIL 6, 2023

But not all publishers are ready to let go of SEO-driven content, though their strategies to address this vary. Generative AI is also helping Team Whistle find the most-searched or best-performing topics on social media to create videos on those topics, Weissman said. It’s unclear how successful these tactics will be.

SEO 75

SEO Media 75

Digital Ad Blog

APRIL 26, 2023

We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. Use these keywords in your website’s content, including product descriptions, titles, and meta tags. To succeed in social media marketing: Create a business strategy that goes well with your goals.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Martech Series

DECEMBER 13, 2022

Piano acquired SocialFlow, a social distribution and marketing platform for media companies, earlier this year. “We are really excited to bring SocialFlow by Piano to our global markets and to continue adding features to the product,” said Michael Silberman, EVP, Strategy and Social, Piano.

Media 77

Media MarTech Audience Marketing 77

Ad Rants

JULY 25, 2022

PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. Some of the most popular data sources include web analytics, social media data, customer data, and purchase data. This type of PPC ad is more likely to be clicked on and convert into a sale. can help them ?make

Machine Learning 239

Machine Learning Mobile Search Conversion Rate Conversion 239

Martech

JUNE 9, 2023

For example, general marketing conversations were tagged as “marketing,” while conversations specifically about CDPs were tagged as “CDP.” This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. Are you getting the most from your stack?

Conversion 95

Conversion MarTech SEO Marketing 95

AdvertiseMint

DECEMBER 19, 2023

Social media enthusiasts often juggle multiple platforms to share their content with a wider audience. Cross-posting from Facebook to Instagram When you cross-post to Instagram from your Facebook accounts, you open up opportunities to expand your social media presence. Tagging: Double-check any tagged people or pages.

Audience 52

Audience Media Video Ads Agency 52

Ad Monsters

APRIL 27, 2023

Consider your media property. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy. Challenges Faced by Nontraditional Publishers For nontraditional publishers, recognizing their unique audience and value is only the starting line. Our partnership has driven an 85.5%

eCommerce 98

eCommerce Audience Conversion Ad network 98

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Social commerce can be defined as the convergence of social media and ecommerce, allowing users to browse and make purchases in-app or via third party, in the moment.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

FEBRUARY 14, 2024

These identifiers can include an email and an IP or physical address, as well as a mobile phone number, digital tag or cookie. Structuring the data Additionally, ML algorithms can be employed to process unstructured data — such as social media posts, emails, etc. —

Machine Learning 108

Machine Learning Cookies GDPR MarTech 108

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Let’s look at why email is still a leading marketing tactic -- and how you can set up a strategy that will create results that turn you into email marketing’s biggest advocate.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

PrograMetrix

OCTOBER 6, 2021

It will help you improve your target account lists, allocation of media dollars to optimal targeting tactics, and decrease your cost-per-lead or customer acquisition cost. Below we outline the advanced strategies and technology you need to effectively measure advertising performance. Related: State of Account Based Marketing in 2021.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Many media platforms provide brand lift studies. Staying ahead of the curve is imperative for long-term success in B2B. Tracking upper-funnel and B2B activities is challenging but feasible.

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

AdvertiseMint

NOVEMBER 3, 2023

Definition Earned Media? Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially “free” coverage that comes from third-party sources.

Media 52

Media SEO Marketing Audience 52

Martech Series

SEPTEMBER 6, 2022

Axle AI and Archiware are announcing the deployment of dozens of sites worldwide for axle ai’s integration with Archiware P5 media archiving software. axle ai 2022, the company’s flagship AI-powered media management solution, can catalog and tag nearly any media on any combination of on-premise and cloud storage.

Media 87

Media Healthcare MarTech Conversion 87

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. is an AI agent designed to assist SMBs with social media strategies, content creation and channel management. That’s not good.

MarTech 63

MarTech SEO Machine Learning Impressions 63

Monetize More

JUNE 22, 2023

GA4 introduces powerful tools and features tailored specifically to publishers, enabling you to understand your audience, optimize your content strategy, and drive exceptional results. Uncover trends, spot opportunities, and fine-tune your editorial strategy to drive maximum engagement and increase reader loyalty.

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Martech Series

MARCH 7, 2023

Delivered through Orbee’s Tag Management System (TMS), the analytics capability uses first-party identifiers and integrations into all the components found on a dealership site to construct and attribute the entire customer journey. stated Atul Patel, Co-Founder and CEO of Orbee.

MarTech 88

MarTech Marketing Media Advertising 88

Ad Monsters

FEBRUARY 15, 2023

Your email touches every app you use, such as retail, social media, newsletters, and streaming. Many see email addresses as a critical component of digital media and marketing and for the future of privacy in the industry. The LiveConnect tag allows publishers to drive and act on insights in real time.

Cookies 98

Cookies Audience Impressions Retail 98

Martech

MARCH 6, 2023

.” What a DMP and CDP can do together The outstanding question is how DMPs and CDPs can work in harmony to support brand marketing strategies. Some CDPs — for example Segment, Tealium and mParticle have on-page tags (or pixels) on brand websites. One way is through simple integration. Another layer in the stack?

Data Management Platform 85

Data Management Platform Cookies First-Party Cookies Audience 85

Martech Series

MARCH 7, 2023

Delivered through Orbee’s Tag Management System (TMS), the analytics capability uses first-party identifiers and integrations into all the components found on a dealership site to construct and attribute the entire customer journey. stated Atul Patel, Co-Founder and CEO of Orbee.

Marketing 74

Marketing MarTech Media Advertising 74

Ad Rants

AUGUST 2, 2022

Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose. Canonical tagging. Canonical tagging helps search engines recognize which part of the content is original. URL customization.

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

Martech Series

NOVEMBER 16, 2022

Lumen now plans four hires over the next six months in the US – across account management, advertising operations, data strategy and marketing – with a new team operating out of New York to complement Lumen’s existing presence in San Francisco.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. Cross-device attribution.

SEO 137

SEO Marketing Machine Learning CPC 137

Martech

JANUARY 3, 2023

This strategy is due for a change as the data and marketing landscapes evolve. On top of that, many of the media measurement approaches (e.g., Evolving and diversifying the media audience strategy beyond third-party audiences. Activating first-party audiences in media is the most direct path to value for CPGs.

ROI 89

ROI Control Group Audience Cookies 89

Digiday

JUNE 15, 2022

“We really ramped it in terms of that full-funnel mix and earnestly, we needed to nail the creative strategy to put that weight behind it,” said Megan Tobin, head of consumer marketing at LTK, which was previously branded as RewardStyle and Liketoknow.it. The brand also recently launched out-of-home efforts across various markets in the U.S.,

Brand Awareness 65

Brand Awareness Entertainment Media Audience 65

Ad Monsters

MAY 3, 2024

Some studies have shown that strategies like this boost brand recognition, awareness, and consideration by up to 30% , showcasing that the ability to understand and contextualize content intimately is a game-changer.

Audience 59

Audience Advertising Cookies Ad Space 59

Martech Series

SEPTEMBER 22, 2022

disguise announces the launch of disguise Cloud – a new suite of cloud-ready applications for the media and entertainment industry. Another major application available on release is disguise Drive – a web-based storage space which allows teams to upload and review all their project media securely. Pricing and Availability.

Entertainment 82

Entertainment Media MarTech Communications 82

Media Math

JUNE 7, 2022

Components include: Merkury Identity : Digital Consumer Recognition (DCR) is a tag-based technology. Merkury Connections : Enables connectivity of the Merkury ID to media publishers, ad-tech like MediaMath, and martech platforms. Merkury then provides easy connectivity to media publishers and platforms (social, TV, traditional, etc.)

Cookies 85

Cookies GDPR ROI Ad Tech 85

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Co-created content. In your inbox.

Marketing 127

Marketing Audience Click Through Rate Conversion 127

Martech

SEPTEMBER 26, 2023

It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. The ultimate tag team. Slash redundant tasks and channel that energy into creativity and strategy. Ever wonder how Netflix nails those show suggestions?

ROI 117

ROI Marketing Pop-Up Audience 117