Martech Series

JUNE 1, 2022

Edgemesh joins TAG’s registry of known and trusted players in the digital ad ecosystem and the organization’s Anti-Fraud Working Group. Ad Protect identifies and protects brands against ad fraud and click fraud at the infrastructure-level – dramatically reducing retailers’ advertising budget losses due to ad fraud.

Retail 70

Retail Communications MarTech Advertising 70

More About Advertising

MARCH 8, 2023

Dentsu Group has agreed a deal to buy ad production giant Tag from Advent International. Dentsu says the deal will take its customer transformation and technology net revenues from 32% to 34% of its total with the ambition of reaching 50%. Dentsu president and CEO Hiroshi Igarashi says: “Tag will truly enable us to scale.

Advertising 40

Advertising Finance Media Agency 40

Martech Series

MARCH 7, 2023

Delivered through Orbee’s Tag Management System (TMS), the analytics capability uses first-party identifiers and integrations into all the components found on a dealership site to construct and attribute the entire customer journey. stated Atul Patel, Co-Founder and CEO of Orbee.

MarTech 88

MarTech Marketing Media Advertising 88

Martech Series

AUGUST 1, 2022

Media buyers and planners benefit from a one-stop experience that enables seamless alignment between campaign development, tagging, and reporting. ” Marketing Technology News: Vodafone Business UC with RingCentral Now Available in Germany: New Solution Simplifies….

MarTech 93

MarTech Media Agency Advertising 93

Martech Series

JULY 19, 2022

AdPlayer.Pro , a global provider of outstream video advertising solutions has released its Q2 2022 business results, reporting the further increase in daily video ad serving volumes, new partnerships on the Supply side, as well as the release of important functional updates in the company’s video ad player tech.

Video Ads 93

Video Ads Ad Tech Impressions MarTech 93

Martech Series

AUGUST 12, 2022

Marketing Technology News: Thirdverse Hires Former DeNA CEO to Lead Web3 Strategy. Javascript would use a tag based system, marking each individual and tracking, with greater detail, all they did on a site. Using all this data marketers started utilizing digital targeted advertising. This was the beginning of Google Analytics.

Machine Learning 92

Machine Learning MarTech Marketing Advertising 92

Martech Series

MARCH 7, 2023

Delivered through Orbee’s Tag Management System (TMS), the analytics capability uses first-party identifiers and integrations into all the components found on a dealership site to construct and attribute the entire customer journey. ” Marketing Technology News: MarTech Interview with Jack Bamberger, Chief Revenue Officer at Captify

Marketing 74

Marketing MarTech Media Advertising 74

MNTN

MARCH 14, 2024

But ads on streaming platforms are often inserted just as manually — just on vastly different technology, and on an exponentially larger scale. While some viewers will always find an ad-free experience worth the climbing price tag, the overwhelming majority will choose an ad-supported deal.

Pharmaceuticals 105

Pharmaceuticals Advertising Audience Marketing 105

Martech Series

JULY 18, 2022

an innovative marketing and financial technology company announced the launch of their new brand refresh, alpha platform, and open waitlist. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. Marketing Technology News: Where is Digital Marketing Headed? Revenue Roll Inc.,

Finance 75

Finance MarTech Advertising Marketing 75

Martech Series

JANUARY 19, 2023

“Better TV storytelling for brands starts with Roku” Three new “Beyond the :30” video ad formats were tested: Thematic Tagged Vignette : A 30-second animated ad where a brand celebrates streaming. Roku Original Vignette : A 30-second ad where a brand references the Roku Original show being streamed.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Martech

JANUARY 11, 2023

This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Cola Company, at The MarTech Conference. “It

eCommerce 107

eCommerce MarTech Education Marketing 107

Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Ad Monsters

MAY 3, 2024

Typically, when direct-selling, a publisher can offer advertisers data surrounding user behavior, cookie-based demographics, and traffic metrics, which only assigns value to the audience and not the content. Understanding this distinction is important, as it heavily impacts the advertisers’ interest.

Audience 59

Audience Advertising Cookies Ad Space 59

Martech Series

FEBRUARY 21, 2023

Company Delivers Real-Time Sports Highlights to Millions of Xfinity, Sky and Peacock Customers with VideoAI Tech Comcast announced it has received a Technology & Engineering Emmy Award for building and delivering innovative sports viewing experiences for millions of customers across Xfinity, Sky and Peacock.

Machine Learning 82

Machine Learning Entertainment MarTech Marketing 82

Martech

APRIL 5, 2023

I have a degree in English, which certainly works towards marketing, but since I work in marketing technology, it kind of makes less sense to most people. A: The biggest issue that I’ve seen in marketing technology truly is a lack of understanding and awareness of the value at the leadership level.

MarTech 104

MarTech SEO Marketing Communications 104

Ad Monsters

FEBRUARY 15, 2023

Since their email touches every aspect of their digital identity, publishers and advertisers, have access to a robust data set on the consumer. Balancing Monetization and Data Ethics AB: Many publishers and advertisers worry privacy regulations will hinder revenue growth. How does it comply with privacy and data ethics?

Cookies 98

Cookies Audience Impressions Retail 98

Martech Series

NOVEMBER 16, 2022

This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Martech Series

JANUARY 10, 2023

This SourceKnowledge integration for BigCommerce saves merchants time and development resources by automatically completing the required steps to easily advertise with SourceKnowledge. Once installed, the BigCommerce merchant’s website will automatically be tagged with the SourceKnowledge pixel to serve ads to the store’s visitors.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

Martech

JANUARY 4, 2022

IAS will integrate Context’s AI-driven technology with its own Context Control suite, which enables marketers to target and deliver ads in suitable, safe contexts. It’s much easier to generate a list of offensive keywords in written content that an advertiser should avoid. Read next: 2022 Predictions: CTV and cross-channel advertising.

Shipping 103

Shipping Audience MarTech Marketing 103

PrograMetrix

OCTOBER 6, 2021

B2B Programmatic Advertising Campaign Measurement Best Practices. You’ve also implemented the top B2B programmatic advertising tactics that so few of your competitors are utilizing. You’ve also implemented the top B2B programmatic advertising tactics that so few of your competitors are utilizing.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

Martech Series

JULY 1, 2022

STN Video has been recognised for their turnkey Online Video Platform, providing industry leading digital video content, technology, and monetization to their publisher partners. Marketing Technology News: Study Shows 20% Drop in European Ad Fraud Over Prior Year in TAG Certified Channels. a 536% increase in video revenue.

Media 83

Media MarTech Audience Advertising 83

Monetize More

MAY 5, 2023

Google Ad Exchange’s contextual ads technology is world-class. With Ad Exchange, ad network tags can compete dynamically against RTB, helping to drive higher overall CPMs. AdX is the premium version of AdSense as it does work with a higher number of advertisers. Fresh content is what produces repeat users or loyal readers.

Ad Exchange 98

Ad Exchange Ad network Ad Space Advertising 98

Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. As Founder + CEO of Mirror Digital, an interactive media and advertising company, she helps Fortune 500 brands tap into the fastest-growing U.S.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

VideoWeek

FEBRUARY 12, 2024

Disney has announced it is launching a new contextual advertising tool for its streaming services Disney+ and Hulu, which will enable advertisers to target and tailor ads based on specific moments, moods, or emotions. But even established TV advertisers are increasingly looking for ways to drive more efficiency in their TV buys.

Ad Tech 52

Ad Tech Audience Media Advertising 52

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ad servers are the middlemen between publishers, who publish video content on sites and apps, and the advertising companies that want to advertise on those sites and apps. Video ads are booming right now.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

Ad Ops Hero

JANUARY 25, 2021

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their websites using the ad servers and other technologies. A few HTML codes will return to the browser (4) includes a coded link called as ad tag.

Ad Server 52

Ad Server Ad Ops Impressions Advertising 52

Martech

MARCH 29, 2022

Today, it’s offerings include digital measurement across online, mobile and emerging technologies. The $16 billion price tag is likely to put this deal in the top 10 most expensive this year. Read next: Roku’s OneView launches Nielsen’s Digital Ad Ratings for streaming advertisers. Processing.Please wait. Why we care.

Audience 90

Audience MarTech Marketing Advertising 90

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. If the industry needs one thing, it’s not more technology. Both are groups that benefit richly from our data-sharing economy.

Banner 125

Banner GDPR Cookies eCommerce 125

Ad Monsters

JANUARY 3, 2023

Since AMP pages are designed to be minimal and simplistic, they usually get rid of all the extra things on a page, which might also include meaningful advertising. Since AMPs limit JS tags, it becomes hard for publishers to implement header bidding on their pages. Less Analytics. Decrease in Leads and Subscribers.

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Martech Series

JUNE 23, 2022

Lumen will supply its LAMP tag on Teads’ campaigns, which will allow the global media platform’s clients to measure attention and to link this to outcomes such as performance metrics and brand and sales lift studies. Marketing Technology News: Cavai Appoints Mats Persson as CEO.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Martech Series

DECEMBER 6, 2022

Marketing Technology News: 8 Reasons Out-of-Home Advertising Can Help Fight Inflation. He further added, “At Scribble, we look at trust from multiple perspectives including the team, the technology, and the work product our customers receive. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

GDPR 78

GDPR Communications MarTech Marketing 78

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates.

Retargeting 85

Retargeting Retargeting platforms Conversion Rate Conversion 85

Martech

JUNE 17, 2022

One of the most popular ways to organize your martech stack is to align your technologies with the stage they support in the customer journey. When categorizing your tools this way, there are two challenges you want to be sure to account for: Make sure you have a way to tag some technologies under multiple customer journey stages.

MarTech 119

MarTech Conversion Rate Display Advertising SEO 119

Martech Series

JUNE 29, 2022

Marketing Technology News: Study Shows 20% Drop in European Ad Fraud Over Prior Year in TAG Certified Channels. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. The post Aimespeech Applies Latest Prosody Modeling Technologies in Its Speech Synthesis Engine appeared first on MarTech Series.

Education 75

Education MarTech Conversion Marketing 75

Ad Monsters

MAY 1, 2023

DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. Generative AI took the ad tech world by storm, but is the new IT girl a fad that will fade away in a few years, or does it have the staying power to impact the future of the advertising ecosystem?

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. How does it work? Conclusion.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52