Martech

NOVEMBER 2, 2023

Seismic Aura Copilot provides content description and tagging recommendations. Bizongo’s Artwork Flow has a new creative automation and proofing solution powered by artificial intelligence. Vidable Transformations offers automated content enhancement capabilities to improve the production quality and accessibility of video.

MarTech 110

MarTech Conversion Marketing 110

Martech Series

AUGUST 1, 2022

Media buyers and planners benefit from a one-stop experience that enables seamless alignment between campaign development, tagging, and reporting. ” Marketing Technology News: Vodafone Business UC with RingCentral Now Available in Germany: New Solution Simplifies….

MarTech 93

MarTech Media Agency Advertising 93

Martech

NOVEMBER 21, 2023

Also, this is where the first touch data is collected for attribution purposes via UTM campaign tracking tag. Middle-of-the-funnel” attribution data is also collected via UTM tracking tags. Customer conversion data Conversion data can take many forms, depending on things such as business models. In your inbox.

Conversion 109

Conversion Marketing Communications Retargeting 109

Martech

AUGUST 17, 2023

It provides automated analysis of metrics within the dashboard, making it easier for media agencies and brands to connect the dots within their data sets. Business email address Subscribe Processing. App Science has a new AI feature within its Insights analytics dashboard. Get MarTech! In your inbox.

Marketing 98

Marketing SEO MarTech Communications 98

Martech Series

OCTOBER 11, 2022

SPLICE Software, (SPLICE), a customer engagement company specializing in automated communication workflows and digital communications, announced tag-based reporting is now available on Thrive – its survey application. These tags can be based on business logic, departmental subsets, use-cases, employees, etc.

Machine Learning 65

Machine Learning Communications eCommerce MarTech 65

Martech Series

JANUARY 16, 2023

Uniform digital experience composition platform simplifies the process of automating content with Algolia, enabling success for composable commerce initiatives. Not only that, these are new and efficient ways for both developers and business users to work with a modern digital-experience stack.”.

Retail 76

Retail Conversion MarTech Marketing 76

Martech

AUGUST 15, 2023

Naming conventions: Power DAM search functionality by providing search terms within names that do not require further tagging. Simplify automated workflow processes by providing directional text cues indicating “where” files should be stored within the DAM taxonomy. Most of these processes are easy to learn.

MarTech 71

MarTech Marketing 71

Martech

DECEMBER 18, 2023

AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Producing content variations like text, images and video.

Marketing 112

Marketing MarTech 112

Martech Series

OCTOBER 31, 2022

New cloud-native deployment model offers rapid time-to-value and groundbreaking new automation capabilities. Marketing Technology News: Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal. Intelligently eliminate data exposure by enforcing Zero Trust without breaking business processes.

MarTech 85

MarTech Marketing 85

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. The magic of relevance in marketing automation With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train.

ROI 116

ROI Marketing Pop-Up Audience 116

Martech Series

JANUARY 9, 2023

“Considering the scale and complexity of content distribution, we wanted to create a solution for Asian Paints that largely automated the process across the screen network”— Basudev Saha, Co-Founder & CTO, Pickcel. Pickcel used a set of custom parameters to sort and tag the Colour Visualizer kiosks.

Marketing 91

Marketing Pop-Up Retail MarTech 91

Martech Series

JUNE 6, 2022

Cloudinary Helps Atmosfy Automate UGC, Improve User Experience and Boost Audience Engagement. Cloudinary, the media experience platform for many of the world’s top brands, today announced that Atmosfy, a popular dining and hospitality app, is using Cloudinary to automate and scale its use of video-based user generated content (UGC).

MarTech 83

MarTech Media Audience Marketing 83

Martech

MAY 23, 2023

Google PMax adds generative AI to create text assets, images Google’s newest campaign type will soon be offering an even more automated experience with Google AI baked into the campaign setup process. Overall, these changes should majorly help to save time and give better control with steering automated campaigns. Get MarTech!

Marketing 86

Marketing Conversion MarTech Advertising 86

Martech

JULY 6, 2023

Yext Content uses AI to improve automated data cleaning and content-generation workflows. The video analysis tool lets users automatically tag animals, people, objects, and brands in lengthy videos. GiantCampaign’s smart suggestions and predictive modeling lets businesses optimize marketing efforts for maximum impact.

MarTech 110

MarTech Marketing 110

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. Learn more here.

Marketing 114

Marketing Machine Learning ROI MarTech 114

Martech

JUNE 15, 2023

The keystone of that process is metadata. While automation and AI can assist with metadata entry, they can’t fully replace human eyes and knowledge. Over time though, it will naturally evolve that some fields will be all or mostly abandoned as things get busy and a more efficient metadata routine develops. Well, not necessarily.

MarTech 97

MarTech Marketing 97

Martech Series

FEBRUARY 24, 2023

Other growing use cases include unstructured data tagging and automated workflows to right-place data for AI and data science initiatives. Simplifying infrastructure, getting rid of legacy apps and software and data center consolidation to support business growth and IT modernization.

Healthcare 96

Healthcare Education Entertainment MarTech 96

Martech Series

AUGUST 26, 2022

Today, videos are undoubtedly a staple of marketing and sales strategies for enterprises, as over 86% of businesses use video as a marketing tool for conversion and growth. And by automating many tedious editing requirements, users can create a higher volume of content in a significantly shorter time frame at a much more affordable cost.

Machine Learning 113

Machine Learning ROI Entertainment Media 113

Martech

JUNE 9, 2023

For example, general marketing conversations were tagged as “marketing,” while conversations specifically about CDPs were tagged as “CDP.” Marketing operations (6.7%): Marketers seek guidance on streamlining marketing operations and improving efficiency through automation and process enhancements.

Conversion 98

Conversion MarTech SEO Marketing 98

Martech Series

AUGUST 24, 2022

Ateliere Connect manages metadata transformation, quality control (QC), and delivery instructions through a simplified tag-based template. Customers can easily deploy microservices and modernize the media supply chain with factory-level automation across the enterprise. Director, Business Development at DigiCert.

Media 87

Media MarTech Marketing 87

Martech Series

NOVEMBER 2, 2022

Amidst digital fatigue, businesses are seeking ways to engage users and stand out. This means HubSpot users can track, trigger, and enhance their existing CRM processes and workflows with the power of interactive video. Marketing Technology News: Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal. “If

Communications 87

Communications MarTech Marketing 87

Martech

APRIL 4, 2024

The technology helps them save money via automation and increases efficiencies. Shopify, Wix, WooCommerce, WordPress, and Elementor, Ella provides a seamless and scalable solution for businesses to enhance their social media presence. It is designed to simplify the advertising process and streamline reaching customers.

MarTech 64

MarTech SEO Machine Learning Impressions 64

Martech Series

FEBRUARY 28, 2023

Talend is a pioneer in low-code data solutions that help remove the technological and skills-based barriers to working effectively with data across the enterprise and accelerate the process of turning raw data into meaningful business outcomes.

Impressions 84

Impressions MarTech Data Management Platform Marketing 84

AdvertiseMint

JANUARY 18, 2024

This is because they help you reach potential buyers more effectively and grow your business. This checks if they work for a unique business situation before expanding use. When people search keywords related to your business, SEO helps them find and click on your site faster. They still need testing.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Martech

MAY 1, 2023

We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process?

eCommerce 107

eCommerce MarTech Marketing Advertising 107

Martech

OCTOBER 28, 2021

The foundation of Facebook’s success is the countless small businesses which built their operations around their Facebook presence and aren’t going anywhere. The marketing backlog process is a key component for making sure your team works on only the most important items. If something can be automated, it will be automated.

A/B Testing 103

A/B Testing Electronics GDPR MarTech 103

Martech

AUGUST 2, 2023

That’s changed and now they can be considered by businesses of all sizes. Automatic reviews and alerts “One of my favorite features is the automation,” said Callan. “If If a person says a certain word or something gets mentioned by either the caller or the person on your team, it can tag those automatically.” Get MarTech!

Marketing 94

Marketing ROI MarTech Agency 94

Martech

MARCH 16, 2022

of respondents said chat integration is important or extremely important for their business. of respondents said attribution is important or extremely important for their business. The business side of me is having fun running through all of the future scenarios. Next-Gen Experience Automation. By comparison, 74.4%

Conversion 110

Conversion MarTech Marketing Audience 110

Martech Series

FEBRUARY 13, 2023

One AI, a platform that enables business to utilize the world’s best generative AI in their products and services, announced a multilingual solution, bringing advanced AI capabilities to the 95 percent of the world that does not speak English natively. Less than five percent of the world speaks English natively.

eCommerce 74

eCommerce MarTech Marketing 74

Martech Series

JUNE 28, 2022

The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of AI and machine learning related categories, including AI platforms, Deep Learning, Smart Robotics, Business Intelligence, Natural Language Processing, and other industry-specific AI applications.

Machine Learning 67

Machine Learning MarTech Conversion Marketing 67

Ad Ops Hero

OCTOBER 23, 2023

Reducing labeling requirements will make it much easier for businesses to dive in, and the highly accurate, efficient AI-driven automation they enable will mean that far more companies will be able to deploy AI in a wider range of mission-critical situations. Siri—or provide more accessibility around texting.

Electronics 92

Electronics Shipping Healthcare Retail 92

Martech

JUNE 15, 2023

It provides transparency and control over the ad decision process within Scibids’ AI-powered customizable algorithms. Business email address Subscribe Processing. Movable Ink’ s Movable Ink AI is a unified suite of four AI functions, called models. Take our brief 2023 MarTech Replacement Survey AMA (A Million Ads) Studio.AI

MarTech 73

MarTech Media Marketing 73

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. Supply chain as a concept also helps us understand content production and management as a process flow. Business Case Booster.

MarTech 115

MarTech Marketing Communications Agency 115

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic.

MarTech 102

MarTech Audience Shipping Marketing 102

Ad Monsters

FEBRUARY 16, 2023

Automation has undoubtedly caused a seismic shift in the way business operates. For example, in the digital advertising landscape, programmatic advertising has revolutionized how advertisements are bought and sold, using technology to automate the process and deliver targeted, data-driven campaigns.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Martech Series

SEPTEMBER 15, 2022

Ironclad announces new AI-powered tools for guided negotiation and an enhanced contract repository to accelerate business, reduce risk, and operate more effectively. Confidently automate data extraction: Ironclad AI extracts key terms and clauses with over 90% accuracy. .

Entertainment 88

Entertainment MarTech Marketing 88

Martech Series

NOVEMBER 8, 2022

Satori, creator of the first Universal Data Access Service for cloud-based data stores, today announced that it has been awarded two high performer badges from leading business software review platform G2 in its Fall 2022 Grid® Report for Data Governance and Grid® Report for Data Security. G2 badges are based directly on user feedback.

MarTech 73

MarTech Data Management Platform Marketing 73