Digiday

OCTOBER 18, 2023

Social media behemoths like TikTok and Meta are testing ad-free, subscription tiers outside of the U.S., inching closer to the idea of users paying for their social media accounts. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Media Marketing Advertising Ad Targeting 99

Martech Series

NOVEMBER 15, 2022

Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year. Marketing Technology News: ibex Named One of The Best Places To Work for Women 2022 in Central America and Caribbean.

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Media Marketing SEO ROI 101

Martech Series

AUGUST 9, 2022

Recently, KAWO, a China-specific social media management platform, released the “2022 Ultimate China Social Media Marketing Cheatsheet,” providing an overview of the country’s mainstream social media platforms. Understanding the Chinese social media landscape.

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Media Marketing Conversion Rate eCommerce 87

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand.

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Media Marketing Non-Profit Audience 108

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. Unfortunately, traditional methods of social media analysis are no longer working. Personalized marketing content.

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Media Marketing ROI Communications 101

Ad Espresso

APRIL 27, 2022

Affiliate marketing is one of the oldest ways people earned money online — online referral programs existed about 15 years before modern social media was even a thing. Affiliate marketing is also one of the most profitable ways to earn money as a content creator. Want proof? Here’s some: U.S. brands will likely spend $8.2

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Digiday

OCTOBER 10, 2023

Each marketing channel comes with its own complexities and nuances. Keeping this in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series.

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Digiday

SEPTEMBER 4, 2023

Social media is) very fragmented now and you have to be really clear who your audience is, who you’re trying to talk to and where the best places to engage with them,” said Jayne O’Brien, head of marketing, product and loyalty at JetBlue. “We We will test new things. Continue reading this article on digiday.com.

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Media Marketing Audience 92

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

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Media Marketing Audience Ad Tech 52

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy.

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Media Marketing Entertainment MarTech 102

Adweek

FEBRUARY 22, 2023

And while a ruling is not expected until summer, at the earliest, there are some potential consequences that marketers should be aware of. Section 230, the provision in 1996's Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the Supreme Court this week.

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Ad Espresso

AUGUST 18, 2022

Social media marketing can help you build authentic, lasting relationships with your audience. But if you’re not an avid user of social media yourself, getting started can feel overwhelming.

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Media Marketing Audience 81

Digiday

DECEMBER 4, 2023

As social media has continued to fragment , it’s become harder and harder for content created with a specific cultural niche in mind to go beyond that niche and hit mainstream audiences.

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Media Marketing Audience Agency 83

EGC Group

JULY 7, 2023

Through the use of video content on social media platforms, Connected TV and YouTube, colleges can reach a much wider audience in comparison to traditional marketing methods. From the student’s perspective, video is a vital way to showcase college campuses, academic programs, and campus life.

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Media Marketing Audience 52

Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. Denny’s social leverage featuring Stanford hoops star Fran Belibi. Image: Denny’s.

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Media Marketing Conversion MarTech 99

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners.

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Media Marketing Audience Brand Awareness 59

Digiday

AUGUST 15, 2023

Social media is becoming more bifurcated as an experience and marketers are left trying to read the tea leaves to determine which channels will suit their needs. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. ” Continue reading this article on digiday.com.

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Media Marketing Advertising 64

Martech Series

AUGUST 8, 2022

The app has other exciting features like gaming, NFT’s, metaverse and social media. app, the first-of-its-kind community of crypto lovers who can earn rewards for making market predictions. Marketing Technology News: Edward Carroll Appointed New President and CEO of SG360°. There is more to that.

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Media Marketing MarTech Education 75

Digiday

MARCH 7, 2023

The ever-changing social media landscape has become fragmented in recent years, making it more difficult for marketers as they not only need to create additional content to target specific niches , but do so as platforms’ algorithms continue to evolve. head of social at VMLY&R. head of social at VMLY&R.

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Audience Media Marketing Agency 66

Digiday

JUNE 18, 2023

IPG’s Magna unit expects the global advertising market to continue growing in 2023, boosted by retail media and social media bouncing back. Magna’s June update to the global ad forecast is estimating revenues of media owners advertising revenues to reach $842 billion this year, up 4.6% from $805 billion in 2022.

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Retail Media eCommerce Marketing 60

Lemonads

FEBRUARY 7, 2021

How to make money with social media with affiliate marketing? Using Facebook, Instagram, TikTok, YouTube, and Other Networks in Your Campaigns Affiliates play a crucial role in the marketing industry because they relieve pressure from advertisers while allowing these companies to find new clients.

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Affiliates Media Marketing Conversion Rate 52

Lemonads

AUGUST 22, 2021

In this Social Media Affiliate Marketing Guide, you will also learn How to Create a Successful Affiliate Program. It’s no secret that social media networks are helping businesses of all sizes connect with their target audience and transform these individuals into valuable leads.

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Affiliates Media Marketing Conversion 52

Adweek

MARCH 19, 2024

Media company Gallery Media Group, which operates a portfolio of editorial titles and social handles including PureWow and @cocktails, has tested an experiential model whose structure blends influencer marketing with the offerings of a content studio, according to chief revenue officer Chris Anthony.

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Media Marketing 239

Martech Series

JULY 19, 2022

Despite plans to spend more on creator marketing, new research from Sprout Social finds budget is the #1 challenge marketers face when working with creators. Content creators are key players in the future of brand marketing.

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Media Marketing Audience Finance 71

AdPulp

MARCH 10, 2020

The post Adpulp Unbound: Social Media Marketing appeared first on Adpulp. Then you must scroll and click to get to the best material Adpulp has to offer. Unless I intervene and aggregate the aggregator (me). Which is precisely what I am […].

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Media Marketing 58

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

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Media Marketing Food Geo targeting 62

Digiday

SEPTEMBER 11, 2023

Social search is becoming a hotter topic for marketers and agency execs who say that it has become more important to identify ways to stand out this year as younger generations are turning to platforms for search more and more.

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Marketing Media Agency 83

Adweek

APRIL 12, 2024

After debuting on the stock market with a pop in March, Reddit chief marketing officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some myths for advertisers still leery about appearing on the community-driven platform.

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Conversion Media Advertising Marketing 269

Digiday

APRIL 23, 2023

Marketers may be overlooking a generation of consumers that are neither millennials nor Gen Z. Researchers have found this age group may actually spend less time online and show more loyalty to brands compared to millennials, according to a new whitepaper by Exverus Media and Branded Research provided to Digiday.

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Media Marketing Agency Audience 60

Marketing Dive

FEBRUARY 15, 2023

The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8.

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Media Marketing 108

Digiday

SEPTEMBER 13, 2022

Mailchimp is targeting marketers where they’re spending their time: on social media. The email marketing company is aiming to appeal to marketers by targeting them on apps like TikTok, Facebook, Instagram and more with ads touting new tools like its customer journey builder, predictive segmentation and content optimizer.

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Media Marketing Advertising Agency 49

Adweek

FEBRUARY 2, 2024

Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique.

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Media Marketing 219

Adweek

APRIL 17, 2023

The marketing world's interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. The Global Social.

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Brand Awareness Marketing Media 287

Basis

JUNE 2, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s what to read from the week of 5/26/22 – 6/2/22 to stay ahead of the curve: ‘TikTok Will 100% Kill Instagram’: Social Experts on Influencers and Authenticity [:04]. Welcome to Scout!

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Cookies Media Marketing Retail 53

The Ad Tech Blog

APRIL 29, 2024

At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. Omni-channel Presence: Unify your brand presence across all social platforms for cohesive customer experiences.

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Fashion Machine Learning Conversion Rate Audience 130

Adweek

MAY 19, 2023

What does going viral mean in a world of social media campaign oversaturation and fleeting attention spans?

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Media Marketing 227

Fuel Lines

NOVEMBER 20, 2022

The battle for new business is online which makes community development indispensable for marketing your agency. The benefits of niche marketing are that it allows small to midsize agencies to differentiate themselves, quickly gain a positioning of expertise, and resonate more deeply with a distinct set of prospects. Create a Niche.

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Agency Communications Audience Media 257